Sales Development Representative

Job summary

Respond to inbound inquiries, qualify prospective customers based on their equipment needs, budget, and timeline, and pass qualified opportunities to sales representatives. Prospect new accounts, conduct outreach by phone, email, and LinkedIn, maintain accurate CRM records, and coordinate campaign follow-up with marketing.

Job details

Job Description – Sales Development Representative (SDR) Company Overview Founded in 2021, Lyon Lifts is a Canadian heavy equipment dealer specializing in aerial and earthmoving equipment. Our team of 14 serves construction companies, rental businesses, contractors, and industrial clients across Canada and the United States. We buy, sell, export, and rent aerial lifts, telehandlers, forklifts, loaders, and other construction machinery. Our rental division offers a flexible option for customers who'd rather not buy. We're a small, ambitious team focused on customer service, reliability, and strong relationships. We work hard and move fast, without taking ourselves too seriously. About the Role The SDR is the first point of contact between Lyon Lifts and future customers. The job: qualify inbound leads, prospect new accounts, and pass qualified opportunities to the sales team. This role is intended to provide a pathway into our sales team, with the opportunity to develop sales skills, receive training, and transition into a sales representative position over time, based on performance and business needs. Key Responsibilities • Respond quickly to inbound leads: calls, web forms, and emails about equipment listings. • Qualify each lead (need, machine type, budget, timeline, buy or rent) before passing it to a sales rep. • Prospect new accounts: general contractors, civil engineering firms, municipalities, and rental companies. • Run outreach sequences by phone, email, and LinkedIn. • Keep the CRM up to date: every contact, every follow-up, every status. • Work with marketing to follow up on campaigns and share common objections. What We're Looking For Requirements • Junior candidates welcome. Experience in sales, customer service, or business development is a plus. • Excellent communication skills. • Outgoing, friendly, and easy to talk to. • Perfect English, spoken and written. • Dedicated and hardworking: you go the extra mile for the team. • Resilient: a "no" doesn't slow you down. • You love a challenge. Assets • Experience with CRM platforms. • Knowledge of construction, heavy equipment, or equipment rental. • A network in the BC construction industry. • A degree in business, marketing, or a related field. What We Offer • Salary: $60,000/year OTE • Benefits: Extended health, Dental care, Vision care, Vacation starting at 2 weeks • Training on our equipment and sales process. • A clear path to a Sales Representative role. How to Apply Send your resume and a few lines on why this role interests you to info@lyonlifts.com. Only selected candidates will be contacted.

What you’ll do

Respond to inbound inquiries, qualify prospective customers based on their equipment needs, budget, and timeline, and pass qualified opportunities to sales representatives. Prospect new accounts, conduct outreach by phone, email, and LinkedIn, maintain accurate CRM records, and coordinate campaign follow-up with marketing.

Requirements

Junior candidates are welcome; experience in sales, customer service, or business development is an asset. Candidates should have excellent spoken and written English, strong communication skills, a friendly and outgoing manner, resilience, dedication, and enthusiasm for challenges.

Benefits

• Extended Health Care
• Dental Care
• Vision Care
• Vacation Starting At Two Weeks
• Training

Listed skills

• Lead Qualification · Preferred
• Customer service · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Lead Qualification
• Inbound Lead Response
• Prospecting
• Sales Outreach
• Phone Communication
• Email Communication
• LinkedIn Outreach
• Customer Relationship Management
• Customer Service
• Communication
• Resilience
• Account Development
• Follow-Up
• Construction Industry Knowledge
• Heavy Equipment Knowledge
• Equipment Rental Knowledge

Job areas

• Sales
• Construction
• Customer Service & Support
• Marketing