Digital Marketing Specialist

Job summary

Company Description Madadi TFAS INC supports individuals and small businesses in staying organized, compliant, and confident with their finances. The firm offers services in both English and Farsi (Persian), making financial support accessible to a broader community. Core services include bookkeeping, full accounting, personal and corporate tax preparation, tax consulting, CRA support, payroll setup and processing, and GST/HST filing. The team also assists new companies with setting up and maintaining accounting software. Madadi TFAS INC focuses on making accounting simple and clear so client…

Job details

Company Description Madadi TFAS INC supports individuals and small businesses in staying organized, compliant, and confident with their finances. The firm offers services in both English and Farsi (Persian), making financial support accessible to a broader community. Core services include bookkeeping, full accounting, personal and corporate tax preparation, tax consulting, CRA support, payroll setup and processing, and GST/HST filing. The team also assists new companies with setting up and maintaining accounting software. Madadi TFAS INC focuses on making accounting simple and clear so clients can understand their numbers and focus on growing their business. Role Description The Digital Marketing Specialist is a full-time, on-site role based in Calgary, AB. This role is responsible for planning, executing, and optimizing digital marketing campaigns that promote Madadi TFAS INC’s accounting and tax services. Day-to-day tasks include managing social media channels, creating and publishing online content, running targeted digital advertising campaigns, and monitoring performance metrics. The specialist will analyze web and campaign analytics to refine strategies, improve lead generation, and support brand awareness. Collaboration with leadership and service teams to align messaging with business objectives and client needs is expected. Qualifications Strong skills in Digital Marketing and Online Marketing, with experience developing and executing multi-channel campaigns. Proficiency in Social Media Marketing across major platforms, including content planning, posting, and community engagement. Ability to use Web Analytics tools to track, interpret, and report on campaign performance and user behavior. Excellent Communication skills, including clear written and verbal communication tailored to diverse audiences. Experience in marketing professional services, ideally in accounting, finance, or related fields. Familiarity with SEO, SEM, email marketing, and content marketing best practices. Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously. Post-secondary education in Marketing, Communications, Business, or a related discipline, or equivalent practical experience.

What you’ll do

The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns to promote the company's accounting and tax services. Day-to-day tasks include managing social media channels, creating online content, running digital advertising campaigns, and analyzing performance metrics.

Requirements

Candidates should have strong skills in digital marketing and experience in developing multi-channel campaigns. Proficiency in social media marketing and web analytics, along with excellent communication skills, is also required.

Listed skills

• Digital Marketing Campaigns · Preferred
• preparation · Preferred
• Organized · Preferred
• Data analysis · Preferred
• Planning · Preferred
• Communication · Preferred
• Payroll · Preferred
• Social Media Marketing · Preferred
• Communication Skills · Preferred
• Accounting · Preferred
• English · Preferred
• Bookkeeping · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing
• Online Marketing
• Social Media Marketing
• Web Analytics
• Communication
• Marketing Professional Services
• SEO
• SEM
• Email Marketing
• Content Marketing
• Organizational Skills
• Attention to Detail
• Campaign Management