Demand Generation Manager

Job summary

Plan and execute multi-channel acquisition campaigns and create the content that powers the demand engine. Optimize inbound and outbound lead generation while tracking pipeline contribution and channel performance.

Job details

Key Responsibilities We’re not just looking for a match on paper—we want someone who’s passionate, driven, and ready to make things happen. If this sounds like you, let’s talk: Acquisition Campaigns: Plan, create, and execute multi-channel campaigns (email sequences, webinars, trade shows, paid media) that generate qualified leads. Think beyond the standard playbook—bring creative approaches to demand generation that cut through and reach the right people. Content Creation: Write and produce the content that powers our demand engine—landing pages, email sequences, lead magnets, webinar decks, industry articles, and more. Outbound/Inbound Engine: Optimize our outbound/inbound machine. Define ICP audiences, craft messaging, and iterate based on results. Industry Presence: Manage relationships with industry stakeholders, coordinate events, and identify partnership opportunities in the space. Activation Support: Collaborate with Sales and Product to create content and sequences that accelerate pre-qualified leads toward conversion—including lead scoring, intent signals, and in-app and communication flows that help users find and experience their activation moment. Website & SEO: Contribute to our organic acquisition strategy—programmatic content, SEO/AEO optimization, and website conversion improvements. Measure What Matters: Own campaign execution and channel performance, track pipeline contribution, and continuously improve based on data. Who You Are You've run demand gen end-to-end, not just parts of it. You've worked in B2B marketing — ideally SaaS or tech. You can point to a specific campaign you built, what it generated, and what you learned when it didn't work. You write the content yourself. Emails, landing pages, lead magnets, webinar scripts. You don't brief an agency and review a draft — you open a doc and write. You know how to use AI tools to go faster, but the quality is yours. You've automated real marketing work with AI. You’ve already deployed AI agents or agentic workflows that support real marketing and GTM work, using LLMs and automation platforms as core infrastructure, not side experiments. You make decisions from data, not attachment. You can cut a campaign that isn't performing and explain why. You double down when something works and move on when it doesn't. You're accountable for results, not just activity. You can point to specific campaigns that moved the pipeline, channels you scaled, and experiments that failed. You also know that results live in the details: the timing of a follow-up sequence, the subject line on a re-engagement email. You make sure things are done well, not just checked off. What Sets You Apart Background in restoration, field services, construction, or insurance tech — the market context won't need explaining. Tool fluency that goes hands-on: HubSpot, Customer.io, Clay, Google Analytics. Content built for technical or trade audiences that actually converted — not polished, created. An outbound engine you built and can walk us through. Why Join Us We believe in working hard, having fun, and building something meaningful together. Here's what you get: Competitive base salary + variable compensation Employer-matched retirement savings (401k / RRSP) Medical, dental, and vision insurance with company contributions 20 vacation days + 11 public holidays Learning & development budget to invest in your growth Remote-first culture with the autonomy to lead, create, and drive real impact About us At magicplan, we believe restoration work runs best when the field and the office stay connected. We’re building a complete, easy-to-use system that helps teams capture what’s happening on-site and turn it into clear scopes, documentation, estimates, and approvals - all without the extra steps. Today, thousands of restoration teams rely on magicplan to keep jobs moving, cut down delays, and stay organized. By making field data usable the moment it’s captured, we give pros the clarity they need to focus on what matters most - getting the work done right. Learn more about what we do at magicplan by visiting: www.magicplan.app

What you’ll do

Plan and execute multi-channel acquisition campaigns and create the content that powers the demand engine. Optimize inbound and outbound lead generation while tracking pipeline contribution and channel performance.

Requirements

Requires end-to-end B2B SaaS demand generation experience with a strong ability to write high-converting content. Must be proficient in using AI tools for marketing automation and making data-driven decisions.

Benefits

• Competitive Base Salary • Variable Compensation • 401k / RRSP Employer-Matched Retirement Savings • Medical Insurance • Dental Insurance • Vision Insurance • 20 Vacation Days • 11 Public Holidays • Learning & Development Budget

Listed skills

• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Demand Generation
• B2B Marketing
• Content Creation
• SEO
• Lead Scoring
• Campaign Management
• AI Automation
• Data Analysis
• HubSpot
• Customer.io
• Clay
• Google Analytics
• Email Marketing
• Paid Media
• Webinar Management
• Growth Marketing

Job areas

• Marketing
• Software
• Technology
• Sales
• Management & Leadership