Marin Smith

Relationship-driven leader with 15+ years of experience building trusted partnerships, managing complex stakeholder relationships, and creating meaningful client and customer experiences. Skilled at leading cross-functional teams, managing external partners, and bringing people together around shared goals. My diverse background spans private equity, technology, marketing, consulting, and multi-company organizations, working closely with executives, investors, clients, agencies, vendors, and community partners. I’m naturally curious, I listen closely, and I enjoy solving problems creatively. I bring strategic thinking and thoughtful execution together to build strong relationships that drive meaningful business results.

• Able to manage multiple projectsAdvanced
• Account AdministrationAdvanced
• Account ManagementAdvanced
• adaptabilityAdvanced
• Attention to detailAdvanced
• Brand StrategyAdvanced
• Business analysisAdvanced
• Business CasesAdvanced
• business correspondenceAdvanced
• Business developmentAdvanced
• CanvaAdvanced
• Change ManagementAdvanced
• ChatGPTAdvanced
• Client Relationship ManagementAdvanced
• CoachingAdvanced
• CollaborationAdvanced
• CommunicationAdvanced
• Critical ThinkingAdvanced
• CRMAdvanced
• Cross-Functional CollaborationAdvanced
• Customer serviceAdvanced
• ExecutionAdvanced
• Google WorkspaceAdvanced
• LeadershipAdvanced
• Microsoft 365Advanced
• Microsoft ExcelAdvanced
• Microsoft OfficeAdvanced
• Operational ExcellenceAdvanced
• Operations ManagementAdvanced
• OrganizationAdvanced
• Performance MonitoringAdvanced
• PlanningAdvanced
• Problem solvingAdvanced
• Project managementAdvanced
• Qualitative researchAdvanced
• RecruitmentAdvanced
• Relationship BuildingAdvanced
• ResourcefulAdvanced
• Stakeholder ManagementAdvanced
• TeamworkAdvanced
• written communicationAdvanced

1. Marketing Director

   Epic Group

   Feb 2024 to May 2026

   Epic Roofing & Exteriors - Residential, Epic Commercial, Red Dot Restoration, Meerkat Roofing & Exteriors, Razphalt, Epic Group, Dr. Vinyl Led marketing strategy, brand execution, and stakeholder engagement across a portfolio of seven companies, working closely with executive leadership, internal teams, agencies, vendors, and community partners. Built trusted relationships across diverse stakeholder groups while leading cross-functional initiatives, experiential activations, and partnerships that supported business objectives, brand reputation, and customer experience. • Led cross-functional initiatives across seven companies, bringing together internal teams, agencies, vendors, and external partners to deliver campaigns, events, and strategic initiatives from concept through execution. • Built and managed trusted relationships with agency, vendor, and community partners, ensuring alignment, accountability, and high-quality execution. • Partnered with executive leadership and internal stakeholders to translate business priorities into marketing, brand, communication, and customer experience initiatives • Developed executive presentations, stakeholder communications, and strategic materials to support decision-making, organizational alignment, and brand reputation. • Championed community and philanthropic initiatives, building relationships with external organizations and leading event planning, partnerships, and activations.

2. Marketing Manager

   Epic Group

   Oct 2021 to Feb 2024

3. Marketing Operations

   Bōde

   May 2019 to Sep 2021

   Worked across technology, business, and creative teams to bring Bōde’s brand and customer experience to life, connecting marketing strategy with thoughtful execution across digital channels and customer touchpoints. Managed relationships with external vendors, freelancers, and creative partners while helping build a consistent and engaging experience for customers. • Collaborated across technology, business, and creative teams to deliver marketing and customer experience initiatives aligned with brand and business objectives. • Managed relationships with external vendors, freelancers, and creative partners, coordinating deliverables and ensuring consistent, high-quality execution. • Managed Bōde’s digital brand presence across web, social media, and communication platforms, creating a cohesive customer experience across touchpoints. • Led the planning and execution of digital campaigns, content, and customer communications to strengthen brand visibility and engagement. • Helped shape customer engagement strategies through content development, communications planning, and ongoing performance insights.

4. Manager, Communications & Administration

   JOG Capital

   Jan 2011 to May 2019

   Managed high-touch relationships with investors, executives, portfolio companies, partners, and external vendors within a private equity environment, serving as a trusted point of contact across a complex stakeholder network. Led communications, stakeholder coordination, corporate events, and operational initiatives, ensuring people had the information, support, and experience they needed across key organizational touchpoints. • Built and maintained trusted relationships with investors, portfolio companies, partners, vendors, and other external stakeholders, serving as a key point of contact across the organization. • Led planning and execution of Annual General Meetings and corporate events, managing stakeholder communications, logistics, partner coordination, and the overall attendee experience. • Developed executive presentations, investor communications, quarterly reports, and corporate materials requiring a high degree of accuracy, discretion, and professionalism. • Coordinated complex initiatives across executive leadership, finance, portfolio companies, and external stakeholders, ensuring clear communication and timely execution. • Managed sensitive investor, financial, and cross-border banking information with discretion and confidentiality while supporting broader business operations.. • Oversaw office operations and administrative systems, creating efficient processes and supporting a collaborative, high-performing team environment..

5. Marketing Consultant

   MarinAllyn Creative Consulting

   Jun 2010 to Present

   Provide strategic marketing and brand advisory support to entrepreneurs and small businesses, working closely with founders and business leaders to strengthen brand positioning, customer experience, and marketing strategy. Build trusted client relationships through collaborative problem-solving and partner with creative professionals and vendors to bring ideas to life.

1. University of Alberta

   BSci Human Ecology, Human Ecology

   Edmonton AB

   2004 to 2008

   I studied a business marketing focused degree in Human Ecology. Human Ecology is an interdisciplinary applied social science field that studies the interrelationships between people and their near environments – all set within the broader contexts of culture, communities, and policies – with the goal of enhancing the quality of life and overall well-being.