Social Media Strategist

Job summary

Own and grow Mentara's organic presence on TikTok and Instagram by developing content strategy, researching trends, creating short-form videos, and coordinating creator collaborations. Track performance and audience growth, report results, and use insights and experimentation to improve content and production systems.

Job details

About Mentara Mentara is an early-stage AI startup building a new way for people to access, share, and monetize knowledge. Our platform enables creators, coaches, educators, and experts to turn their knowledge and experience into interactive digital minds that audiences can engage with, learn from, and ask questions. With our product launched and exciting creator partnerships underway, we're looking for an ambitious individual to help build our social media presence from the ground up. About the Role We're looking for a Founding Social Media & Growth Lead to take ownership of Mentara's organic growth across TikTok and Instagram. This isn't a traditional social media management role where you'll simply schedule posts and write captions. You'll be responsible for developing creative strategies, producing engaging short-form content, collaborating with creators, and continuously experimenting with new ways to grow our audience and attract users. You'll work directly with the founder and have significant freedom to shape our content strategy. We're looking for someone creative, resourceful, independent, and hungry to build something. Key Responsibilities Social Media Strategy & Growth Own and execute our TikTok and Instagram content strategy. Research viral trends, competitors, and successful content formats. Develop original video concepts, compelling hooks, and engaging scripts. Manage a consistent content calendar and publishing schedule. Build systems to scale content production toward 1–2 posts daily. Creator & Influencer Collaborations Communicate with existing creator partners and identify new collaboration opportunities. Pitch content ideas, coordinate filming sessions, and manage deliverables. Help conduct creator interviews, product demonstrations, and reaction-style videos. Build relationships with creators across various niches and industries. AI-Powered Content Creation Leverage ChatGPT, Claude, and other AI tools to accelerate brainstorming, research, scripting, and production. Create, edit, and coordinate short-form video content. Experiment with new storytelling formats and creative approaches. Find innovative ways to improve content production efficiency. Analytics & Optimization Track content performance, engagement, reach, and audience growth. Measure website traffic and creator acquisition where possible. Identify successful formats and continuously improve our creative strategy. Provide concise weekly performance reports and actionable recommendations. Who We're Looking For Strong understanding of TikTok, Instagram Reels, and internet culture. Excellent creative instincts and an understanding of what makes content engaging. Experience creating, editing, or managing short-form content. Comfortable communicating directly with creators and coordinating projects. Familiarity with AI tools and enthusiasm for using them. Highly organized, proactive, and capable of working independently. Strong written and verbal English communication skills. Genuine interest in AI, startups, and the creator economy. Bonus Points: Experience growing a social media account organically. Experience working with influencers or content creators. Comfortable appearing on camera or conducting interviews. Experience with CapCut, Premiere Pro, or similar editing tools. Previous experience working with early-stage startups. Students, recent graduates, and self-taught creators are encouraged to apply. We value creativity, initiative, and proven ability over formal qualifications. Why Join Mentara? We're at the very beginning of building something ambitious. This means you'll have the opportunity to make a meaningful impact rather than becoming another employee in a large marketing department. You'll receive: Real ownership over our social media strategy. Significant creative freedom and room to experiment. Opportunities to collaborate with creators and industry experts. Hands-on experience growing an AI technology startup. Potential to grow into a larger leadership role as the company scales. Opportunity to be considered for equity participation based on exceptional performance and long-term commitment. We're upfront about being an early-stage startup with a lean budget. But for the right person, this is an opportunity to get involved early, prove yourself, and grow alongside the business. Commitment Approximately 15–20 hours per week. Remote with flexible working arrangements. Potential for expanded responsibilities and increased compensation as Mentara grows. How to Apply Along with your application, please share: Two or three examples of short-form content you've created or accounts you've helped grow. One original TikTok or Instagram Reel idea you'd create for Mentara. A brief explanation of how you currently use AI tools in your creative workflow. Why you're interested in joining an early-stage startup. **We're not looking for someone who just wants another social media job. We're looking for someone excited to help build the next chapter of MentaraIQ.

What you’ll do

Own and grow Mentara's organic presence on TikTok and Instagram by developing content strategy, researching trends, creating short-form videos, and coordinating creator collaborations. Track performance and audience growth, report results, and use insights and experimentation to improve content and production systems.

Requirements

Candidates should understand TikTok, Instagram Reels, and internet culture, and have experience creating, editing, or managing short-form content. They should be creative, organized, proactive, comfortable working independently and with creators, familiar with AI tools, and interested in AI startups and the creator economy; formal qualifications are not required.

Benefits

• Creative Freedom
• Leadership Growth Opportunities
• Potential Equity Participation

Listed skills

• Project Coordination · Preferred
• Creator Partnerships · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Strategy
• TikTok
• Instagram Reels
• Short-Form Content Creation
• Video Editing
• Content Strategy
• Trend Research
• Creative Writing
• Creator Partnerships
• Influencer Collaboration
• AI Tools
• Content Analytics
• Audience Growth
• Project Coordination
• English Communication
• CapCut

Job areas

• Marketing
• Creative & Media
• Management & Leadership
• Technology