Marketing Specialist (Growth & Demand Gen)

JOB TITLE: MARKETING SPECIALIST (GROWTH & DEMAND GENERATION) POSITION TYPE: FULL-TIME OR PART-TIME RESPONSIBILITIES * Campaign Strategy & Execution: Develop, execute, and manage end-to-end lead generation campaigns across digital channels (including Paid Search/Social, SEO, Email Marketing, Webinars, and Account-Based Marketing). * Event & Conference Activation: Support all in-person industry events, medical conferences, and trade shows with targeted marketing activations, booth collateral, pre/post-event email campaigns, and pipeline tracking. * Funnel Optimization: Continuously analyze and optimize the inbound lead generation funnel—from initial touchpoint to sales handoff—to improve conversion rates and lower Customer Acquisition Cost (CAC). * Lead Nurturing & Automation: Design and implement automated email nurturing workflows and lead-scoring models within our marketing automation tools to warm up prospects and hand off Sales Qualified Leads (SQLs). * Data & Analytics: Monitor, track, and report on campaign performance, pipeline contribution, and ROI using CRM and marketing tech stacks. Provide actionable, data-driven insights to leadership. * Sales Alignment: Collaborate closely with the sales team to create high-impact sales enablement materials (case studies, product one-pagers, presentation decks) that align with complex clinical buying cycles. QUALIFICATIONS & EXPERIENCE * Experience: 2 - 4 years of digital marketing experience, ideally within B2B SaaS, MedTech, digital health, or healthcare technology. * Campaign Track Record: Proven experience building and scaling successful digital campaigns that directly contribute to pipeline growth and revenue. * Industry Savvy: Familiarity with (or strong desire to learn) healthcare buying cycles, clinic/hospital procurement, and marketing to medical professionals and B2B stakeholders. * Tech Stack Proficiency: Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools, Google Analytics, and ad platforms (LinkedIn, Google Ads). * Execution Mindset: Strong commercial judgment with the ability to balance creative, strategic planning with rapid, hands-on execution. * Communication Skills: Exceptional copywriting, communication, and relationship-building skills to effectively engage both medical professionals and internal teams. * Startup Agility: Comfortable in a fast-paced, scaling environment; a proactive problem-solver who can adapt quickly to changing priorities. BENEFITS * Competitive salary * Comprehensive benefits package (extended health, vision, dental) * Hybrid work environment * Downtown Vancouver office (SkyTrain, SeaBus, West Coast Express accessible) * Opportunity to make a global impact in AI-powered healthcare

Develop and execute end-to-end lead generation campaigns across digital channels and manage event activations. Optimize the inbound funnel and collaborate with sales to create high-impact enablement materials.

Requires 2-4 years of digital marketing experience, preferably in B2B SaaS or healthcare technology. Proficiency in CRM platforms, marketing automation tools, and Google Analytics is essential.

• Competitive Salary • Extended Health • Vision • Dental • Hybrid Work Environment

Identified from the job description. Confirm important requirements above.

• Lead Generation
• SEO
• Email Marketing
• Account-Based Marketing
• Funnel Optimization
• Lead Nurturing
• Data Analytics
• Sales Enablement
• Copywriting
• CRM Management
• Digital Marketing Strategy
• Market Research

Minimum experience

2+ years