Sales Head

About the job Our Client Our client is a fast-growing international consumer goods business expanding its presence across the Canadian market. The organization is focused on accelerating growth by strengthening distributor partnerships, expanding retail presence, and enhancing route-to-market capabilities across all channels. Role Overview As Sales Head– Canada, you will lead the national commercial strategy and sales operations with full responsibility for driving revenue growth, expanding market share, and strengthening distributor and key retail partnerships across Canada. You will develop and execute route-to-market strategies, lead commercial negotiations, and build high-performing sales teams to deliver sustainable business growth. Must-Have Bachelor's degree in Business Administration, Marketing, or a related discipline. 10-12 years of experience in FMCG sales, commercial leadership, or distributor management. Strong experience within the Canadian consumer goods market is mandatory. Proven success managing national distributors, key accounts, and multi-provincial sales operations. Strong understanding of retail, wholesale, foodservice, e-commerce, and distributor-led sales channels. Experience developing and executing route-to-market strategies, pricing, trade promotions, and category growth initiatives. Experience working with multicultural consumer segments and diverse retail environments will be highly preferred. Excellent commercial acumen with strong negotiation, relationship management, forecasting, and business planning capabilities. Next Steps If this opportunity aligns with your experience and career aspirations, we would love to hear from you. Only shortlisted candidates will be contacted.

The Sales Head will lead the national commercial strategy and sales operations to drive revenue growth and expand market share across Canada. This includes managing distributor and retail partnerships and executing route-to-market strategies across various channels.

Candidates must have a bachelor's degree and 10-12 years of experience in FMCG sales or commercial leadership within the Canadian market. Proven success in managing national distributors and multi-provincial sales operations is mandatory.

Identified from the job description. Confirm important requirements above.

• Commercial Strategy
• Sales Operations
• Distributor Management
• Route-to-Market Strategy
• Key Account Management
• Revenue Growth
• Commercial Negotiation
• Business Planning
• Forecasting
• Relationship Management
• Trade Promotions
• Category Growth Initiatives
• Pricing Strategy
• FMCG Sales
• Market Share Expansion

• Sales
• Management & Leadership
• Food & Beverage
• Retail
• Manufacturing

Minimum education

Bachelor’s degree

Minimum experience

10+ years

Apply by

Sep 5, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available