Social Media Specialist

Job summary

Develop and manage the social media strategy, create and publish engaging content, and monitor and respond to interactions across social platforms. Analyze campaign performance, coordinate with other departments to maintain brand consistency, engage influencers, and plan and execute social media advertising campaigns.

Job details

We are seeking a talented and creative Social Media Specialist to join our marketing team. The ideal candidate will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with the executive team to create engaging content, monitor social media channels, and analyze performance metrics. Develop, implement, and manage our social media strategy. Create, curate, and publish engaging content across various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram). Monitor and respond to social media interactions, comments, and messages. Analyze social media metrics and generate reports to measure the success of campaigns. Stay up-to-date with the latest social media best practices and technologies. Collaborate with other departments to ensure brand consistency. Identify and engage with influencers and potential brand ambassadors. Plan and execute social media advertising campaigns. Proven experience as a Social Media Specialist or similar role. Excellent knowledge of social media platforms and best practices. Strong writing, editing, and communication skills. Ability to create visually appealing content (graphics, videos, etc.). Familiarity with social media analytics tools (e.g., Hootsuite, Google Analytics). Creative mindset with the ability to think outside the box. Strong organizational and multitasking skills. Bachelor’s degree in Marketing, Communications, or a related field is preferre You need to be in Canada. Competitive salary and benefits package. Opportunity to work with a talented and passionate team. Flexible working hours and remote work options. Professional development and growth opportunities. A collaborative and inclusive work environment.

What you’ll do

Develop and manage the social media strategy, create and publish engaging content, and monitor and respond to interactions across social platforms. Analyze campaign performance, coordinate with other departments to maintain brand consistency, engage influencers, and plan and execute social media advertising campaigns.

Requirements

Candidates should have experience as a Social Media Specialist or in a similar role, strong knowledge of social platforms and best practices, and excellent writing, editing, and communication skills. The role also calls for visual content creation, familiarity with analytics tools such as Hootsuite or Google Analytics, creativity, and strong organizational and multitasking abilities; a bachelor’s degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive Salary and Benefits Package
• Flexible Working Hours
• Remote Work Options
• Professional Development and Growth Opportunities
• Collaborative and Inclusive Work Environment

Listed skills

• Communication · Preferred
• Organization · Preferred
• Multitasking · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Strategy
• Content Creation
• Content Curation
• Social Media Management
• Community Engagement
• Social Media Analytics
• Campaign Reporting
• Social Media Advertising
• Influencer Engagement
• Brand Consistency
• Writing
• Editing
• Communication
• Visual Content Creation
• Organization
• Multitasking

Job areas

• Marketing
• Creative & Media
• Data & Analytics

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