Product Marketing Specialist

Job summary

Create customer-facing content and educational materials, including product announcements, emails, newsletters, in-app messages, tutorials, and videos. Support product launches, collaborate with Product and Marketing teams to communicate product updates clearly, and track engagement and adoption to improve communications.

Job details

Company Overview We’re working with a rapidly growing B2B SaaS company seeking a Product Marketing Specialist to join its Product Marketing team, supporting product launches, customer communications, content creation, and feature adoption. Candidates must be based in EST or AST, preferably in the Greater Toronto Area (GTA). Responsibilities Create customer-facing content including product announcements, emails, newsletters, in-app messaging, and tutorials. Develop videos, screen recordings, and other content to explain product features. Work closely with Product and Marketing teams to turn product updates and technical concepts into clear, engaging messaging. Support product launches and maintain customer-facing resources and educational content. Track engagement and adoption metrics to help improve customer communications and product adoption. Assist with broader marketing initiatives including website content, blogs, social media, and sales materials. Qualifications 1+ years of marketing experience, ideally in B2B, SaaS, content, customer, lifecycle, or generalist marketing. Strong copywriting and communication skills, with the ability to simplify complex concepts. Highly organized, proactive, and comfortable coordinating with remote, international teams. Confident communicating verbally and presenting information through video or customer-facing content. Experience with email marketing, customer communications, or content creation; familiarity with tools such as HubSpot or similar platforms is an asset.

What you’ll do

Create customer-facing content and educational materials, including product announcements, emails, newsletters, in-app messages, tutorials, and videos. Support product launches, collaborate with Product and Marketing teams to communicate product updates clearly, and track engagement and adoption to improve communications.

Requirements

Requires at least one year of marketing experience, ideally in B2B, SaaS, content, customer, lifecycle, or generalist marketing. Candidates should have strong writing and communication skills, be organized and proactive, and have experience with email marketing, customer communications, or content creation; HubSpot familiarity is an asset.

Listed skills

• Social Media Marketing · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Copywriting
• Customer Communications
• Content Creation
• Product Marketing
• Product Launches
• Email Marketing
• Video Creation
• Screen Recording
• Product Messaging
• Customer Education
• Engagement Metrics
• Product Adoption
• Website Content
• Blog Writing
• Social Media Marketing
• Cross-Functional Collaboration

Job areas

• Marketing
• Creative & Media
• Technology
• Customer Service & Support