Senior Product Marketing Manager

Job summary

The Senior Product Marketing Manager will lead go-to-market strategies, product launches, and sales enablement initiatives to drive product adoption and business impact. This role acts as a bridge between product, sales, and marketing teams while engaging directly with clients to refine messaging and value propositions.

Job details

Job Description The Senior Outbound Product Marketing Manager is the engine of execution. This role owns launches, messaging, enablement, and adoption, ensuring products are brought to market clearly, consistently, and effectively. You are the connective tissue between product, sales, marketing, and client success. You don’t wait for direction - you drive momentum. This is a client-facing role that includes direct engagement with clients through advisory boards, executive conversations, interviews, and attendance at industry or company events as needed. A day in the life Translate product strategy and roadmap initiatives into cohesive go-to-market narratives, launch plans, and enablement that drive business outcomes Own release marketing planning and execution for assigned products Own positioning, messaging, and value propositions that resonate with buyers Lead release marketing, ensuring launches are on-time, aligned, and impactful Develop & deliver buyer and sales enablement assets: decks, demos, collateral, ROI calculators Partner closely with product, sales, client success and marketing to improve adoption, win rates, and confidence Track and report on launch and adoption metrics Facilitate Customer Advisory Boards in partnership with Product and client success Measure and optimize launch and adoption performance Support evolving priorities and cross-functional initiatives as needed to advance product marketing and business outcomes What success looks like Product launches consistently deliver business impact, not just deliverables Sales & Client Success know how to talk about the product and actually do Enablement materials are used, not ignored Messaging and positioning are clear, consistent, and aligned with inbound insights Your assigned product line shows strong post-launch adoption and awareness We are looking for someone who brings 5-7 years in product marketing, marketing, or sales enablement Demonstrated use of AI tools to accelerate launch development, sharpen messaging, and raise the bar on output quality Proven success leading complex product launches Strong cross-functional leadership and communication skills Ability to balance strategic thinking with hands-on execution Excellent presentation and storytelling skills, including executive-level communication Strong project management skills with ability to manage multiple projects concurrently Demonstrated leadership through influence (formal people management not required) Hands-on experience with tools such as Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude and Microsoft Co-Pilot About Us Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com. Why Work Here? At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here. Medical, Dental & Vision Benefits 401(k) Savings Plan with Company Match Flexible Planned Paid Time Off Generous Sick Leave Inclusive & Welcoming Environment Purpose-Driven Culture Work-Life Balance Commitment to Community Involvement Employer-Paid Parental Leave Employer-Paid Short-Term Disability Remote Work Flexibility Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.

What you’ll do

The Senior Product Marketing Manager will lead go-to-market strategies, product launches, and sales enablement initiatives to drive product adoption and business impact. This role acts as a bridge between product, sales, and marketing teams while engaging directly with clients to refine messaging and value propositions.

Requirements

Candidates must have 5-7 years of experience in product marketing or sales enablement with a proven track record of leading complex product launches. Strong cross-functional leadership, communication skills, and proficiency with modern marketing and productivity tools are required.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) savings plan
• Company match
• Flexible planned paid time off
• Generous sick leave
• Inclusive environment
• Work-life balance
• Community involvement
• Employer-paid parental leave
• Employer-paid short-term disability
• Remote work flexibility

Listed skills

• Project management · Preferred
• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Product marketing
• Go-to-market strategy
• Sales enablement
• Messaging and positioning
• Launch planning
• Cross-functional leadership
• Project management
• Storytelling
• Executive communication
• AI tools
• Customer advisory boards
• Data analysis
• Salesforce
• Asana
• Gong
• Pendo
• Calculators
• Influencing Skills
• Go-to-Market Strategy
• Influencing Without Authority
• People Management
• Executive Conversations
• Time Off Management
• Sales Enablement
• Accounting
• Association Management
• Business Continuity Planning
• Communication
• Fundraising
• Sales
• Leadership
• Marketing
• Marketing Planning
• Project Management
• Operations
• Presentations
• Product Lining
• Product Marketing
• Strategic Thinking
• Value Propositions
• Product Strategy
• Claude AI

Job areas

• Marketing
• Software
• Technology
• Management & Leadership
• Sales
• Product Marketing Manager
• Sales and Marketing Managers
• Marketing Managers