Assistant Vice President, Marketing Automation & Analytics

Job summary

The role involves defining the martech vision and managing end-to-end marketing technology platforms to drive operational excellence. You will also oversee marketing data architecture, audience segmentation, and the development of performance dashboards to provide actionable insights.

Job details

The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, we serve our clients around the world with industry-defining credit products and services. Through Morningstar DBRS, we provide independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Rating more than 4,500 issuers and 68,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world. Through Morningstar Credit, we deliver world-class credit analytics solutions that empower credit market decision-makers with the tools and insights they need to drive faster, more informed, and more predictable outcomes. The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing & Communications team is critical to achieving its continued growth and success. With opportunities to make an impact across the business, the Credit group is where you can grow both personally and professionally. The Role We are looking for a seasoned marketing automation and analytics professional to support the global Credit business at Morningstar. In this senior individual contributor role, you will own the platforms, data, and reporting frameworks that enable the broader marketing team and be responsible for driving marketing automation, audience segmentation, reporting, and data management initiatives to improve marketing effectiveness and efficiency. This role is a great opportunity to drive operational excellence and make a meaningful impact on one of Morningstar's largest and fastest-growing business units. To be successful in this role, you will have hands-on experience in marketing automation, data management, and analytics, with expertise in HubSpot, Pardot, and related martech platforms. You will also have strong project management and communication skills, exceptional attention to detail, and a proven ability to translate data into actionable insights and recommendations. The ideal candidate is a highly motivated problem solver with a passion for marketing technology and analytics. This role is based in New York and requires at least four days per week in the office. What you’ll be doing Marketing Automation * Define the martech vision, strategy, and roadmap for the global Credit business * Own the end-to-end management of marketing technology platforms, driving platform strategy, integrations, governance, and expert-level administration and support * Serve as the primary administrator for marketing automation platforms, managing system configuration, access controls, platform enhancements, and vendor relationships * Design, implement, and optimize marketing automation programs, campaign templates, lead scoring models, audience journeys, and lifecycle frameworks * Support the marketing team in executing efficient and effective campaigns through marketing technology platforms * Stay current on marketing automation, data management, analytics, and martech best practices, identifying opportunities to enhance capabilities, efficiency, and performance Marketing Data Management * Own the marketing data architecture across marketing platforms, including campaign tracking, source attribution, taxonomy, and marketing system integrations, ensuring data frameworks support business objectives, reporting needs, and future scalability * Maintain an up-to-date marketing audience database with high levels of data quality, integrity, and standardization, including establishing governance processes and ensuring compliance with applicable privacy regulations * Oversee audience segmentation strategy and governance across platforms to ensure consistency, relevance, and compliance Marketing Analytics & Reporting * Define, maintain, and evolve marketing measurement frameworks, KPIs, and attribution methodologies to assess marketing effectiveness and business impact * Analyze the marketing database and generate actionable audience insights for marketing campaigns * Analyze marketing funnel performance, campaign effectiveness, and audience behavior to identify optimization opportunities and provide actionable recommendations * Integrate marketing performance data from multiple sources and develop centralized marketing performance and executive dashboards with clear and compelling visualizations * Partner with marketing stakeholders to deliver insights that inform strategy, investment decisions, and continuous performance improvement * Champion a culture of data-driven decision-making and continuous improvement by providing insights, recommendations, and thought leadership across the marketing organization What we’re looking for * A bachelor’s degree * 8+ years of experience in marketing automation architecture * Deep hands-on expertise in marketing platform (Pardot, HubSpot, or related) administration, configuration, and integration with Salesforce and supporting technologies * Strong understanding of lead management, routing, and scoring processes * Experience with marketing intelligence and visualization tools (Tableau, Power BI, Looker, etc.) * Ability to successfully manage multiple projects simultaneously, communicating effectively with stakeholders and prioritizing to deliver high-quality work within deadline * Ability to collaborate effectively with other team members as well as work independently and autonomously * High attention to detail and a deep appreciation and proven ability for process-driven and detailed execution of marketing activities * Strong problem-solving skills with experience overcoming ambiguity Compensation Range Base Salary - $75,000 - $120,800 Target Bonus - 15% If you receive and accept an offer from us, we require that personal and any related investments be disclosed confidentiality to our Compliance team (days vary by region). These investments will be reviewed to ensure they meet Code of Ethics requirements. If any conflicts of interest are identified, then you will be required to liquidate those holdings immediately. In addition, dependent on your department and location of work certain employee accounts must be held with an approved broker (for example all, U.S. employee accounts). If this applies and your account(s) are not with an approved broker, you will be required to move your holdings to an approved broker. Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

What you’ll do

The role involves defining the martech vision and managing end-to-end marketing technology platforms to drive operational excellence. You will also oversee marketing data architecture, audience segmentation, and the development of performance dashboards to provide actionable insights.

Requirements

Candidates must have a bachelor's degree and over 8 years of experience in marketing automation architecture. Deep hands-on expertise in platforms like Pardot or HubSpot, along with Salesforce integration and data visualization tools, is required.

Listed skills

• Power BI · Preferred
• Tableau · Preferred
• Project management · Preferred
• Salesforce · Preferred
• data management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Automation
• Data Management
• Marketing Analytics
• HubSpot
• Pardot
• Salesforce
• Project Management
• Lead Scoring
• Audience Segmentation
• Tableau
• Power BI
• Looker
• Data Architecture
• Marketing Strategy
• KPI Development
• Reporting Frameworks
• MarTech Solutions
• Pardot (CRM Software)
• Business Objectives
• Ethical Standards And Conduct
• Thought Leadership
• Self-Motivation
• Data-Driven Decision Making
• Taxonomy
• Analytics
• Financial Institution
• Business Continuity Planning
• Dashboard
• Management
• Investments
• Communication
• Confidentiality
• System Configuration
• Continuous Improvement Process
• Data Quality
• Governance
• Marketing
• Scalability
• Investment Decisions
• Problem Solving
• Key Performance Indicators (KPIs)
• Lead Generation
• Lead Management
• Marketing Performance Measurement And Management
• Marketing Effectiveness
• Marketing Intelligence
• Operational Excellence
• Performance Improvement
• Privacy Law
• Process Driven Development

Job areas

• Marketing
• Data & Analytics
• Technology
• Management & Leadership
• Finance & Accounting
• Assistant Vice President/Marketing Manager
• Marketing Assistant / Associate
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

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