Marketing Lead

Original job posting

Lead MyVeloFit’s marketing strategy and execution to increase awareness, acquisition, and engagement through integrated campaigns, video-first content, community engagement, and partnerships. Analyze performance, improve marketing through ongoing testing, collaborate with Product and Customer Success, and represent the brand at cycling events.

Job details

Job Title: Marketing Lead Reports to: COO Term: Full-Time Permanent Primary Location: Ottawa, ON (Hybrid) Salary Range: $60,000 – $80,000 About MyVeloFit At MyVeloFit, we’re redefining what’s possible in bike fitting. Our AI-powered platform helps cyclists around the world improve comfort, performance, and enjoyment on the bike, all from home. We’re a team of riders, builders, and storytellers who live for great rides and better ideas. We believe that cycling technology should empower every rider, whether they’re chasing podiums, exploring new places, or just trying to make their weekend ride feel a little better. The Role We’re looking for a Marketing Lead to take ownership of MyVeloFit’s marketing strategy and execution: building awareness, growing our community, and helping us connect more riders to their best ride experience. This is a hands-on leadership role that combines strategy, creativity, and analytics. You’ll shape the brand’s direction across digital, video, and community channels, supported by a small but mighty marketing team, and collaborating across Product and Customer Success to deliver a seamless, rider-centered experience. What You’ll Do Translate business goals into measurable marketing strategies that drive awareness, acquisition, and engagement. Develop and lead integrated marketing campaigns across digital, social, community, and event channels that authentically connect with cyclists. Plan, script, and produce video-first content (Reels, Shorts, YouTube, ads) — from concept to publish. Own the content roadmap and deliver a consistent stream of high-quality marketing outputs — including newsletters, blogs, landing pages, and long + short-form video. Grow and manage our community day-to-day engaging with riders, responding to comments/messages, resharing great community content, and helping the brand feel human and present. Analyze and report on marketing performance, identifying trends and opportunities to focus efforts on what works. Grow and manage partnerships with creators, athletes, and industry partners to amplify reach and credibility. Work closely with Product and Customer Success to ensure a seamless rider journey from first impression to loyal customer. Represent MyVeloFit at events — connecting with riders and the community in a real, human way. Champion authentic storytelling within the brand — ensuring every campaign feels grounded in real cycling culture and experience. Build and run a performance loop: test ideas, measure results, share learnings, and continuously improve what we publish and promote. What You Bring You’re a cyclist — someone who understands the culture, language, and community from the inside. 3+ years of marketing experience, ideally in cycling, outdoor, or endurance sports. Strong creative instincts and storytelling ability, with excellent writing and communication skills. You’re detail-oriented and quality-driven. You sweat the small stuff because it matters. You’re highly organized and proactive, with strong systems for managing deadlines, assets, and multiple projects at once. You genuinely enjoy community engagement, building relationships, replying, listening, and showing up consistently. Strong analytical mindset — you can interpret performance data, identify trends, and improve what’s working. Comfortable leading others (employees and/or contractors), balancing clear direction with hands-on collaboration. A strategic thinker who can zoom out to set direction and zoom in to get things done. Collaborative, low-ego, and dependable — the kind of teammate people trust and want to build with. Nice to Have Experience in a SaaS or subscription-based product environment. Familiarity with tools such as Mailchimp, GA4, and ad platform dashboards. Relationships within the cycling media, content, or event space. Experience attending or activating at cycling events or expos. Why You’ll Love Working at MyVeloFit Purpose-driven brand: We help riders everywhere enjoy their time on the bike more. Collaborative, flexible team: Work alongside passionate cyclists, creators, and technologists. Growth opportunity: Build the foundation of our marketing function and grow with the company as we scale. Flexible Work Life: Video shooting work is in-person, but flexible hours and partial remote work are supported. Rewarding Pay: Competitive salary and opportunity for performance-based bonuses. Comprehensive Benefits: Competitive health and dental coverage, plus HSA/LSA spending accounts and RRSP matching. Team Bonding: A collaborative, fun-loving, and bike-obsessed team that values creativity and authenticity. Industry Perks: Early access to MyVeloFit tools and exclusive discounts with leading cycling and outdoor brands. How To Apply To apply, send your resume, a short cover letter, and 3–5 examples of content you’ve created (video samples, social posts, or a portfolio) to support@myvelofit.com. Use the subject line: “Marketing Lead”

What you’ll do

Lead MyVeloFit’s marketing strategy and execution to increase awareness, acquisition, and engagement through integrated campaigns, video-first content, community engagement, and partnerships. Analyze performance, improve marketing through ongoing testing, collaborate with Product and Customer Success, and represent the brand at cycling events.

Requirements

Applicants should be cyclists with at least three years of marketing experience, ideally in cycling, outdoor, or endurance sports, and bring strong storytelling, writing, organizational, analytical, and community-building skills. They should be comfortable leading employees or contractors while combining strategic direction with hands-on execution; SaaS experience and familiarity with Mailchimp, GA4, or advertising dashboards are advantageous.

Benefits

• Health and Dental Coverage
• HSA/LSA Spending Accounts
• RRSP Matching
• Performance-Based Bonuses
• Flexible Hours
• Partial Remote Work
• Early Access to MyVeloFit Tools
• Cycling and Outdoor Brand Discounts

Listed skills

• Performance Reporting · Preferred
• Leadership · Preferred
• Social Media Marketing · Preferred
• Project management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Strategy
• Integrated Campaign Management
• Content Strategy
• Video Production
• Social Media Marketing
• Community Engagement
• Marketing Analytics
• Performance Reporting
• Partnership Development
• Brand Storytelling
• Project Management
• Leadership
• Copywriting
• Cycling Industry Knowledge
• Cross-Functional Collaboration

Job areas

• Marketing
• Management & Leadership
• Creative & Media
• Sports & Recreation
• Data & Analytics