Consumer Insights Specialist

Job summary

The Consumer Insights Specialist analyzes POS and syndicated data to support marketing campaign planning and performance evaluation for CPG clients. They act as a liaison with research vendors and provide data-driven insights to the Sales team for client pitches and presentations.

Job details

Neptune Retail Solutions is the unparalleled leader in omnichannel retail marketing across the U.S. and Canada. Neptune's In-Store Media network is unmatched across 60,000 locations and 140 banners, including Albertsons, CVS, Dollar General, Family Dollar, HEB, Kroger, Loblaw, Metro, Publix, Sobeys, Southeastern Grocers, Meijer, HyVee, Total Wine & More and Wakefern. Linked to its market-leading Digital Incentives Network at many of the same retailers plus BJ's and Target, along with Neptune's exclusive ability to combine in-store and Digital OOH content into a single platform with unparalleled precision, scale and proven results, the Company is "one of one," uniquely positioned to seamlessly drive traffic, conversion and profitable revenue growth for retailers and advertisers. For more information, visit www.neptuneretailsolutions.com. JOB RESPONSIBILITIES As a member of the Consumer Insights team, this role provides data‑driven insights to support the planning, selling, and evaluation of marketing campaigns for CPG clients across in‑store and digital channels. The Consumer Insights Specialist works closely with internal stakeholders, particularly the Sales team, to translate complex data into clear, actionable insights Key responsibilities include: Analyze multiple data sources, such as POS and syndicated data, to inform campaign planning and assess post‑campaign performance Serve as the liaison with external research vendors, ensuring timely delivery and clear interpretation of program results Develop client‑ready analyses and presentations with clear insights and recommendations Support Sales team with data‑driven insights for client meetings, pitches, and sell‑in Respond to ad hoc insight requests and act as a data resource for internal stakeholders CORE COMPETENCIES Analytical & Critical Thinking Problem Solving Communication & Storytelling Curiosity & Learning Mindset Attention to Detail Collaboration & Teamwork Initiative & Follow Through Strong Work Ethic JOB COMPETENCIES Strong quantitative orientation with the ability to manage and analyze large datasets Ability to synthesize complex information into concise, actionable insights Strong presentation skills with the confidence to answer questions clearly and effectively Ability to adapt communication style to suit both technical and non technical audiences Proven ability to manage multiple priorities in a deadline driven environment EDUCATIONAL REQUIREMENTS BA/BS, Business degree preferred, quantitative or analytic degrees a plus. PROFESSIONAL EXPERIENCE Experience in Consumer Packaged Goods (CPG), retail, shopper marketing, or marketing analytics Experience working with and presenting insights to internal stakeholders and/or clients is a strong asset. TECHNICAL SKILLS Advanced proficiency in Microsoft Excel (data analysis, formulas, pivot tables) Strong PowerPoint skills with the ability to create clear, compelling, client‑ready presentations A quantitative background (statistics, programming, BI/Tableau) is desirable OTHER REQUIREMENTS OR PREFERRED SKILLS Minimal travel – position is remote. Proven record of delivering quality results on time Ability to use logic to analyze data to draw conclusions and convey or provide advice or consultation The ability to communicate clearly, concisely and effectively both verbally and in written communication Strong interpersonal skills and the ability to work effectively with others EXPERIENCE: 1-3 Years LOCATION: Remote, Preferred in Greater Toronto Area Applicants must be able to work for any CA employer and not require sponsorship either now or in the future. Applicant Privacy Notice Neptune Retail Solutions is an Equal Opportunity Employer

What you’ll do

The Consumer Insights Specialist analyzes POS and syndicated data to support marketing campaign planning and performance evaluation for CPG clients. They act as a liaison with research vendors and provide data-driven insights to the Sales team for client pitches and presentations.

Requirements

Candidates should possess a bachelor's degree and 1-3 years of experience in CPG, retail, or marketing analytics. Proficiency in Microsoft Excel and PowerPoint is required, along with strong quantitative and communication skills.

Listed skills

• Problem solving · Preferred
• Collaboration · Preferred
• Data analysis · Preferred
• Microsoft Excel · Preferred
• Communication · Preferred
• Critical Thinking · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Data Analysis
• Consumer Insights
• Marketing Analytics
• Microsoft Excel
• PowerPoint
• POS Data
• Syndicated Data
• Presentation Skills
• Critical Thinking
• Problem Solving
• Communication
• Storytelling
• Collaboration
• Quantitative Analysis
• Shopper Marketing
• Presentations
• Planning
• Strong Work Ethic
• Curiosity
• Leadership
• Microsoft PowerPoint
• Detail Oriented
• Marketing
• Writing
• Revenue Growth
• Research
• Interpersonal Communications
• Sales
• Campaign Management
• Teamwork
• Ability To Meet Deadlines
• Statistics
• Tableau (Business Intelligence Software)
• Digital Channels
• Follow Through
• Selling Techniques
• Learning Mindset
• Pivot Tables And Charts
• Fast Moving Consumer Goods

Job areas

• Marketing
• Data & Analytics
• Retail
• Consulting
• Consumer Insights Specialist
• Marketing Analytics Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists