Loyalty Marketing Specialist

Job summary

The Loyalty Marketing Specialist will develop and execute customer lifecycle and loyalty strategies to drive engagement, retention, and customer lifetime value. They will manage omnichannel campaigns and act as a strategic partner to cross-functional teams to optimize the customer journey.

Job details

Position Snapshot Business areas: Nespresso Canada Job title: Loyalty Marketing Specialist Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3 Hybrid A little bit about usNestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 130 000 farmers in 18 countries through the Nespresso Sustainable Quality Plan to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the Nespresso Plan helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities. In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 10’000 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency. Headquartered in Vevey, Switzerland, Nespresso operates in 98 markets and has over 14'000 employees. In 2025, it operated a global retail network of 849 boutiques. For more information, visit the Nespresso website: www.nespresso.com. Position Summary We are looking for a Loyalty Marketing Specialist to work at Nespresso, in Montreal, reporting into the Consumer Experience, Lifecycle & Retention Manager. This role will support the Lifecycle team in the development of retention and loyalty strategies with a major focus on key programs : new member onboarding, welcome journey, win-back and loyalty program. A day in the life of a Loyalty Marketing Specialist This role is both strategic and hands-on — As the Loyalty Marketing Specialist, you will be responsible for developing, executing, and optimizing customer lifecycle and loyalty initiatives that drive engagement, retention, repeat purchases, and customer lifetime value (LTV). You will play a critical role in shaping the customer lifecycle strategy, overseeing key customer journeys and CRM communication strategies though onboarding, engagement, retention, loyalty and win-back activities. The ideal candidate combines strong CRM and loyalty marketing expertise with an analytical mindset, excellent project management skills, and a passion for creating meaningful customer-centric experiences that drive impactful business results. Loyalty & Lifecycle Strategy Lead the development, execution, and continuous optimization of end-to-end customer lifecycle strategies and activations to increase engagement, retention, loyalty, and customer lifetime value while reducing churn Act as a strategic partner by identifying growth opportunities through CRM insights, customer behaviour analysis, and market trends, translating lifecycle and loyalty priorities into actionable local plans Own the CRM communication strategy across email, SMS, push notifications, and other direct-to-consumer channels, ensuring relevant, personalized, and data-driven customer experiences throughout the customer journey Develop and execute targeted customer marketing plans and lifecycle campaigns in collaboration with global and local stakeholders across Marketing, eCommerce, Retail, Finance, IT, Supply Chain, and Customer Service teams Monitor, analyse, and report on key performance indicators, including retention, reactivation, engagement, customer lifetime value, purchase frequency, churn, and customer satisfaction, providing recommendations to improve performance Act as a key cross-functional partner and escalation point, coordinating resolution of loyalty issues with the head office Contribute to the evolution of loyalty program benefits, rewards, communications, and member experiences aligning business objectives, technological capabilities, and customer data Stay informed on industry trends, competitive activities, and loyalty marketing best practices to continuously improve customer engagement strategies Campaign & Project Management Lead end-to-end campaign and project delivery, including planning, briefing, budgeting, timeline management, stakeholder alignment, execution, and post-campaign analysis Drive cross-functional collaboration by proactively identifying risks and opportunities, implementing mitigation plans, and removing roadblocks to ensure seamless execution Plan, coordinate, and execute omnichannel customer marketing campaigns across email, SMS, push notifications, digital platforms, retail channels, and other direct customer touchpoints Collaborate with internal and external partners to develop campaign briefs, customer journeys, content strategies, creative assets, and activation plans Ensure consistent customer messaging and alignment with brand strategy across all customer touchpoints and channels What will make you successful? To succeed in this role, you’ll bring a strong CRM mindset, a passion for customer engagement and the ability to turn insight into action. You’ll be confident working cross-functionally, managing multiple priorities and using data to shape propositions that improve customer experience and business performance. Education Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field Background & Experience Minimum 4 to 5 years of experience in CRM, loyalty marketing, customer lifecycle marketing Experience in direct-to-consumer, retail, e-commerce, FMCG, or subscription-based businesses Experience managing loyalty, membership programs, marketing automation or customer engagement platforms is considered a strong asset Strong understanding of CRM and lifecycle marketing principles (customer lifetime value, ROI, acquisition, churn and retention) Experience managing Direct to Consumer communications (POSM, Emails, SMS, Push notifications) Strong analytical and problem-solving skills Excellent project management skills Excellent oral and written communication Ability to work effectively in a fast-paced, cross-functional environment Advanced proficiency in Microsoft Excel and PowerPoint Bilingual in French and English (written and spoken) Benefits• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment • Company matched pension plan • Three weeks of Vacation and six personal days (Personal Paid Holidays) • Flexible and hybrid work arrangements • Excellent training and development programs as well as opportunities to grow within the company • Access to Educational Assistance & Tuition Reimbursement • Bonus eligibility • Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation• Adoption benefits to remove some of the financial barriers associated with adoption• Free Nespresso Coffee Machines and $100 monthly coffee credit • Up to 50% off – Nespresso Coffee Machine, Capsules and accessories • Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) Compensation Range: $,000.00 – $,000.00+ bonus eligibility At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices. What you need to knowWe will be considering applicants as they apply, so please don’t delay in submitting your application. Nestlé Canada is an equal-opportunity employer. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed. If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation. #LI-Hybrid Position Snapshot Business areas: Nespresso Canada Job title: Loyalty Marketing Specialist Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3 Hybrid A little bit about usNestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 130 000 farmers in 18 countries through the Nespresso Sustainable Quality Plan to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the Nespresso Plan helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities. In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 10’000 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency. Headquartered in Vevey, Switzerland, Nespresso operates in 98 markets and has over 14'000 employees. In 2025, it operated a global retail network of 849 boutiques. For more information, visit the Nespresso website: www.nespresso.com. Position Summary We are looking for a Loyalty Marketing Specialist to work at Nespresso, in Montreal, reporting into the Consumer Experience, Lifecycle & Retention Manager. This role will support the Lifecycle team in the development of retention and loyalty strategies with a major focus on key programs : new member onboarding, welcome journey, win-back and loyalty program. A day in the life of a Loyalty Marketing Specialist This role is both strategic and hands-on — As the Loyalty Marketing Specialist, you will be responsible for developing, executing, and optimizing customer lifecycle and loyalty initiatives that drive engagement, retention, repeat purchases, and customer lifetime value (LTV). You will play a critical role in shaping the customer lifecycle strategy, overseeing key customer journeys and CRM communication strategies though onboarding, engagement, retention, loyalty and win-back activities. The ideal candidate combines strong CRM and loyalty marketing expertise with an analytical mindset, excellent project management skills, and a passion for creating meaningful customer-centric experiences that drive impactful business results. Loyalty & Lifecycle Strategy Lead the development, execution, and continuous optimization of end-to-end customer lifecycle strategies and activations to increase engagement, retention, loyalty, and customer lifetime value while reducing churn Act as a strategic partner by identifying growth opportunities through CRM insights, customer behaviour analysis, and market trends, translating lifecycle and loyalty priorities into actionable local plans Own the CRM communication strategy across email, SMS, push notifications, and other direct-to-consumer channels, ensuring relevant, personalized, and data-driven customer experiences throughout the customer journey Develop and execute targeted customer marketing plans and lifecycle campaigns in collaboration with global and local stakeholders across Marketing, eCommerce, Retail, Finance, IT, Supply Chain, and Customer Service teams Monitor, analyse, and report on key performance indicators, including retention, reactivation, engagement, customer lifetime value, purchase frequency, churn, and customer satisfaction, providing recommendations to improve performance Act as a key cross-functional partner and escalation point, coordinating resolution of loyalty issues with the head office Contribute to the evolution of loyalty program benefits, rewards, communications, and member experiences aligning business objectives, technological capabilities, and customer data Stay informed on industry trends, competitive activities, and loyalty marketing best practices to continuously improve customer engagement strategies Campaign & Project Management Lead end-to-end campaign and project delivery, including planning, briefing, budgeting, timeline management, stakeholder alignment, execution, and post-campaign analysis Drive cross-functional collaboration by proactively identifying risks and opportunities, implementing mitigation plans, and removing roadblocks to ensure seamless execution Plan, coordinate, and execute omnichannel customer marketing campaigns across email, SMS, push notifications, digital platforms, retail channels, and other direct customer touchpoints Collaborate with internal and external partners to develop campaign briefs, customer journeys, content strategies, creative assets, and activation plans Ensure consistent customer messaging and alignment with brand strategy across all customer touchpoints and channels What will make you successful? To succeed in this role, you’ll bring a strong CRM mindset, a passion for customer engagement and the ability to turn insight into action. You’ll be confident working cross-functionally, managing multiple priorities and using data to shape propositions that improve customer experience and business performance. Education Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field Background & Experience Minimum 4 to 5 years of experience in CRM, loyalty marketing, customer lifecycle marketing Experience in direct-to-consumer, retail, e-commerce, FMCG, or subscription-based businesses Experience managing loyalty, membership programs, marketing automation or customer engagement platforms is considered a strong asset Strong understanding of CRM and lifecycle marketing principles (customer lifetime value, ROI, acquisition, churn and retention) Experience managing Direct to Consumer communications (POSM, Emails, SMS, Push notifications) Strong analytical and problem-solving skills Excellent project management skills Excellent oral and written communication Ability to work effectively in a fast-paced, cross-functional environment Advanced proficiency in Microsoft Excel and PowerPoint Bilingual in French and English (written and spoken) Benefits• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment • Company matched pension plan • Three weeks of Vacation and six personal days (Personal Paid Holidays) • Flexible and hybrid work arrangements • Excellent training and development programs as well as opportunities to grow within the company • Access to Educational Assistance & Tuition Reimbursement • Bonus eligibility • Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation• Adoption benefits to remove some of the financial barriers associated with adoption• Free Nespresso Coffee Machines and $100 monthly coffee credit • Up to 50% off – Nespresso Coffee Machine, Capsules and accessories • Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) Compensation Range: $,000.00 – $,000.00+ bonus eligibility At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices. What you need to knowWe will be considering applicants as they apply, so please don’t delay in submitting your application. Nestlé Canada is an equal-opportunity employer. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed. If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation. #LI-Hybrid

What you’ll do

The Loyalty Marketing Specialist will develop and execute customer lifecycle and loyalty strategies to drive engagement, retention, and customer lifetime value. They will manage omnichannel campaigns and act as a strategic partner to cross-functional teams to optimize the customer journey.

Requirements

Candidates must have a bachelor's degree in Marketing, Business, or a related field and 4 to 5 years of experience in CRM and loyalty marketing. Proficiency in Microsoft Office, strong analytical skills, and bilingualism in French and English are required.

Benefits

• Health and Dental benefits • Company matched pension plan • Three weeks of Vacation • Six personal days • Flexible and hybrid work arrangements • Training and development programs • Educational Assistance • Tuition Reimbursement • Bonus eligibility • Gender affirmation benefits • Fertility Services and Surrogacy Medical Coverage • Adoption benefits • Free Nespresso Coffee Machines • Monthly coffee credit • Discount on Nespresso products • Access to Discount Company store

Listed skills

• Problem solving · Preferred
• Data analysis · Preferred
• Microsoft Excel · Preferred
• Campaign Management · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred
• Bilingual communication · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• CRM
• Loyalty marketing
• Customer lifecycle marketing
• Marketing automation
• Customer engagement
• Data analysis
• Project management
• Strategic planning
• Campaign management
• Omnichannel marketing
• Customer lifetime value analysis
• Stakeholder management
• Microsoft Excel
• Microsoft PowerPoint
• Bilingual communication
• Problem-solving
• Project Management
• Communication
• Key Performance Indicators (KPIs)
• Planning
• Management
• Coordinating
• Problem Solving
• Budgeting
• Training And Development
• Marketing
• Writing
• Business Results
• Strategic Partnership
• Customer Relationship Management
• Finance
• Project Delivery
• Customer Service
• Business Objectives
• Marketing Automation
• Cross-Functional Collaboration
• Market Trend
• Customer Marketing
• Supply Chain
• Loyalty Programs
• Purchasing
• Customer Experience Improvement
• Business Administration Management
• Multilingualism
• Bilingual (French/English)
• Customer Engagement
• Customer Lifecycle Management
• Customer Data Management
• Push Technology
• Loan-To-Value Ratios

Job areas

• Marketing
• Customer Service & Support
• Management & Leadership
• Food & Beverage
• Loyalty Marketing Manager
• Marketing Specialist (General)
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists