Overseas Content Marketing Specialist

Job summary

Manage and operate overseas gaming communities across platforms like Facebook, TikTok, and Discord to drive engagement and retention. Develop and execute creative content strategies tailored to European and North American player preferences and local trends.

Job details

About Company: As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world. NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/ Job Responsibilities Manage and operate overseas communities for multiple game titles across platforms such as Facebook, Twitter/X, TikTok, and Discord. Responsibilities include developing community strategies, managing content calendars, planning community activities, and monitoring and managing player sentiment. Understand how overseas gaming communities operate and stay attuned to player preferences. Build the foundational community framework for new game launches in international markets, driving user acquisition, engagement, retention, and overall community health. Continuously identify player needs and insights, and develop and execute creative content ideas based on the preferences of European and North American players as well as relevant local trends, with the goal of increasing content reach and engagement. Demonstrate strong organizational skills and the ability to plan and execute both online and offline community activities. Manage the full lifecycle of campaigns and trending-topic initiatives, including planning, execution, and performance tracking. Qualifications Proficiency in English and Mandarin is required as this role involves regular collaboration with regional teams and Mandarin speaking stakeholders, including counterparts based in China. Proficiency in an additional language such as Spanish or Portuguese is a plus. Strong understanding of European and North American cultures, with clear insights into player audiences and the gaming industry. Passionate about gaming; experience playing open-world games on PC or console is preferred. Strong execution, communication, and coordination skills, with a good sense of quality and aesthetics when reviewing and refining creative assets and copy. Able to perform well under pressure, with a strong sense of responsibility and a collaborative, team-oriented mindset. Commitment to Equal Opportunity: NetEase is an Equal Opportunity Employer committed to diversity in its workforce. We consider all qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other protected characteristic under applicable law. We also comply with applicable federal, state, and local laws regarding applicants with criminal histories. If you require reasonable accommodation due to a disability during any part of the application process, please email [email protected]. Data Privacy In order to administer our recruiting process, we collect and process certain information including personal information. For further information on what personal information we collect, how we use it and process it, please see our Candidate Privacy Notice.

What you’ll do

Manage and operate overseas gaming communities across platforms like Facebook, TikTok, and Discord to drive engagement and retention. Develop and execute creative content strategies tailored to European and North American player preferences and local trends.

Requirements

Requires proficiency in English and Mandarin, with a strong understanding of Western gaming culture and player audiences. Candidates should have experience in community management and a passion for gaming, particularly open-world titles.

Listed skills

• Data analysis · Preferred
• Communication · Preferred
• Campaign Management · Preferred
• Social Media Marketing · Preferred
• coordination · Preferred
• English · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Community Management
• Content Strategy
• Social Media Marketing
• Gaming Industry Knowledge
• English
• Mandarin
• Copywriting
• Campaign Management
• Data Analysis
• User Acquisition
• User Engagement
• User Retention
• Communication
• Coordination
• Project Planning
• Environmental Social And Corporate Governance (ESG)
• Portuguese Language
• Organizational Skills
• Data Privacy
• TikTok
• Planning
• Aesthetics
• Mandarin Chinese
• Community Health
• Content Creation
• English Language
• Spanish Language
• Online Service Provider
• Team Oriented
• Coordinating

Job areas

• Marketing
• Creative & Media
• Technology
• Customer Service & Support
• Content Marketing Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists