Events, Marketing & Audience Engagement Coordinator

Job summary

The coordinator will develop and execute marketing campaigns to drive event attendance and engagement across trade shows, conferences, and webinars. They will also manage cross-functional workflows, update event websites, and perform post-event analysis to optimize future marketing strategies.

Job details

Newcom Media is seeking a dynamic and collaborative B2B Event Marketing & Engagement Specialist to drive registrations, maximize attendee turnout and enhance engagement for trade shows, conferences, and webinars. Acting as the key facilitator between Newcom’s Events and Creatives Services departments, the successful candidate will be focussing on lifecycle planning, campaign development, execution and reporting for Newcom’s portfolio of B2B events. If you are a passionate B2B event marketer that excels at strategic communication, authentic connection and delivering measurable ROI, we invite you to bring your expertise to our events team. Position Status: Existing vacancy Salary: $60,000 – $70,000 Start Date: September Location: Etobicoke, ON Newcom Media Inc. follows a hybrid work model, where the team works remotely part of the week and the remainder of the week in the office. What We Offer 3 weeks of paid vacation in your first year All statutory holidays Extra half-day off before most long weekends Group RRSP program matching up to 5% of your annual salary Comprehensive health and wellness benefits, including: Up to $500/year for paramedical practitioners Life insurance coverage equal to your annual salary Up to 90% coverage for basic and preventive dental $250 vision care every two years Access to a full Employee Assistance Program Hybrid work model (Tuesdays and Wednesdays in the Toronto office, next to Kipling Station) Opportunities for industry travel, networking, and professional growth Key Responsibilities: Campaign Critical Path: Develop and execute marketing plans to promote trade shows, conferences and webinars through email, social media, digital ads, website updates, and direct marketing. Attendance Tracking & Engagement: Monitor registration data, implement follow-up strategies to encourage attendance, and analyze user engagement to refine tactics Relationship Management: Coordinate with show managers, sales and editorial teams to identify potential attendees, sponsors, and key stakeholders. Cross‑Functional Collaboration: Collaborate with Newcom Media’s shared services team (Audience Development, AdOps, WebOps, Creative, and Video) to coordinate workflows and move work between teams, includes submitting job tickets through YouTrack. Creative & Content Development: Coordinate (and on occasion create) promotional materials including email campaigns, social media graphics, web banners, event signage, digital ads and attendee communications while ensuring brand consistency across all channels. Website & Email Marketing: Update and maintain event websites and landing pages with timely event, speaker, sponsor and registration information. Support email marketing initiatives including list management, scheduling, testing and deployment. Social Media & Digital Promotion: Coordinate and schedule social media campaigns across key platforms to increase event awareness, attendee engagement and registration conversion. On-Site Event Support: Provide onsite marketing support during events, including attendee engagement initiatives, sponsor activations, promotional material coordination, signage oversight and live content capture. Post-Event Analysis: Evaluate campaign performance and generate reports to improve future event success, including attendee insights, email performance, website analytics and registration conversion metrics. Required Skills and Qualifications 3-7 years of experience in coordinating marketing event plans for tradeshows and conferences Technical Proficiency: Proficient in Microsoft Office; social media platforms, scheduling tools, and analytics; Google Ads/Analytics; SEO tools and best practices to drive traffic; email marketing best practices; project management tools (e.g. YouTrack), design tools (e.g. Canva), experience updating website CMS Digital Marketing Knowledge: Strong understanding of email marketing, social media marketing, website content management, digital advertising and audience engagement strategies. Drive event marketing across multiple channels, using registration insights and campaign results to refine messaging, tactics, and audience engagement. Data Analysis: Ability to analyze audience demographics, campaign performance and registration trends to optimize marketing efforts. Proven experience in identifying and engaging hard-to-reach audiences, including senior business decision-makers. Education: Bachelor’s degree in marketing, communications, event management or a related field. Organization & Multitasking: Highly organized with the ability to manage multiple campaigns, timelines and priorities in a fast-paced, deadline-driven environment. Communication Skills: Excellent written and verbal communication skills for creating promotional copy and maintaining professional relationships. Bilingualism: Proficiency in French is a strong asset About Newcom Media Inc. Newcom Media is Canada’s leading B2B publisher with offices in Toronto and Montreal, serving industries including financial services, insurance, trucking, dental, retail, and meetings and events. With over 100 employees, we are committed to excellence and to our fundamental motto: We serve customers best by putting readers first. When you join Newcom Media, you become part of a stable, profitable, and growing business that values collaboration, innovation, and journalistic integrity. Newcom is an equal opportunity employer. We value diversity and are committed to building a team that reflects a wide range of backgrounds, perspectives, and skills.

What you’ll do

The coordinator will develop and execute marketing campaigns to drive event attendance and engagement across trade shows, conferences, and webinars. They will also manage cross-functional workflows, update event websites, and perform post-event analysis to optimize future marketing strategies.

Requirements

Candidates must have 3-7 years of experience in event marketing and possess strong technical proficiency in digital marketing tools and analytics. A bachelor's degree in marketing, communications, or a related field is required, along with excellent organizational and communication skills.

Benefits

• 3 weeks of paid vacation
• Statutory holidays
• Group RRSP program matching
• Health and wellness benefits
• Paramedical practitioners coverage
• Life insurance
• Dental coverage
• Vision care
• Employee assistance program
• Industry travel opportunities

Listed skills

• Canva · Preferred
• Data analysis · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Event marketing
• Campaign development
• Digital marketing
• Social media management
• Email marketing
• Data analysis
• Project management
• Website CMS
• Google Analytics
• Google Ads
• SEO
• Canva
• Strategic communication
• Relationship management
• Copywriting
• Bilingualism

Job areas

• Marketing
• Creative & Media
• Management & Leadership
• Data & Analytics
• Administrative

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