Social Media Manager

Job summary

Develop and manage social media strategy and content calendars across platforms, adapting long-form episodes into engaging short-form clips and promotional content. Write brand-aligned copy, collaborate with editors and producers, engage with audiences, monitor analytics and trends, and identify opportunities for growth and collaboration.

Job details

About The Role We’re looking for a Social Media Manager to oversee digital strategy and execution across multiple platforms within a fast-growing creator-led media brand. This role is ideal for someone who understands how to translate long-form content into platform-native moments, build community around personality-driven media, and grow audiences without compromising brand voice. You’ll manage content strategy across all platforms to ensure consistency in tone, timing, and audience engagement while identifying new opportunities for growth. This role is perfect for someone who lives at the intersection of lifestyle, interior design and home renovation content. Key Responsibilities Develop and execute social media strategy across all platforms Translate long-form episodes into engaging short-form clips and social moments Oversee content calendars and ensure alignment with upload schedules Write captions, headlines, and copy that reflect brand voice Collaborate with editors and producers to identify high-impact promotional beats Monitor analytics and platform trends to inform content decisions Engage with audience conversations in a brand-aligned voice Identify growth opportunities, collaborations, and emerging formats Qualifications 3+ years of experience managing social media for digital brands or creators Strong understanding of TikTok, Instagram, YouTube, and emerging platforms Genuine interest in lifestyle, interior design, and DIY Experience working with personality-driven or podcast-style content preferred Degree in Digital Marketing or a related field preferred Highly organized with strong communication skills Comfortable working in fast-paced, weekly content cycles

What you’ll do

Develop and manage social media strategy and content calendars across platforms, adapting long-form episodes into engaging short-form clips and promotional content. Write brand-aligned copy, collaborate with editors and producers, engage with audiences, monitor analytics and trends, and identify opportunities for growth and collaboration.

Requirements

Candidates should have at least three years of experience managing social media for digital brands or creators, strong knowledge of TikTok, Instagram, YouTube, and emerging platforms, and an interest in lifestyle, interior design, and DIY. Experience with personality-driven or podcast-style content is preferred, as is a degree in digital marketing or a related field; strong organization and communication skills are also expected.

Listed skills

• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Strategy
• Content Strategy
• Short-Form Video
• Content Calendar Management
• Copywriting
• Brand Voice
• Audience Engagement
• Social Media Analytics
• Platform Trend Monitoring
• Community Management
• Audience Growth
• Content Promotion
• Cross-Functional Collaboration
• TikTok
• Instagram
• YouTube

Job areas

• Marketing
• Creative & Media
• Management & Leadership

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