Head of Performance Marketing

Job summary

Define and execute the overall marketing strategy while leading the marketing department across acquisition, retention, and brand strategy. Oversee growth marketing channels, product launches, and cross-functional collaboration to drive revenue and brand equity.

Job details

Job Type: Full-time Compensation: Competitive base salary, performance bonus, and long-term incentive opportunities. Paid time off: Flexible vacation policy. Experience: 7+ years of marketing leadership experience. Location: In office, Old Port of Montreal Schedule: Monday to Friday Hours: 9:00am to 5:00pm Company Summary: Founded in 2018, NXTRND, also known as "Next Trend", is an innovative football equipment and accessory brand based in Montreal, Canada. We speak and listen to athletes daily in order to develop and design unique products based on their needs. Better serving them and the sport of football. Job Summary: As Head of Marketing, you will define and execute NXTRND's overall marketing strategy while leading the marketing department. Reporting to executive leadership, you'll oversee acquisition, retention, performance marketing, analytics, brand strategy, creative direction, product launches, retail marketing and marketing operations. Task Overview: 1. Growth & Performance Marketing Own the growth marketing strategy across paid and owned channels. Drive improvements in ROAS, MER, CAC, LTV, CVR and revenue. Own paid acquisition strategy and budget allocation. Build a structured testing roadmap across creative, audience, landing pages and offers. Translate performance data into clear actions and investment decisions. 2. Marketing Strategy & Leadership Own the overall marketing strategy and annual plan. Set KPIs, budgets and accountability across the team. Recruit, coach and develop the marketing organization. Present marketing performance and recommendations to leadership. 3. Brand & Creative Ensure growth initiatives remain aligned with NXTRND's positioning. Oversee storytelling, campaigns and major creative assets. Maintain brand consistency and long-term brand equity. Lead creative strategy with a performance mindset. 4. Product & Retail Marketing Lead GTM strategy for product launches. Partner with Product, Sales and Creative. Develop marketing programs supporting major retail partners. Measure retail marketing effectiveness and sell-through impact. 5. Cross-Functional Leadership Collaborate with Product Development, Sales, Supply Chain, Finance and Operations. Align marketing initiatives with company-wide objectives. Support strategic planning and long-term business growth. Skills & Qualifications 7+ years of marketing leadership experience. Experience scaling a consumer product or eCommerce brand. Strong understanding of brand strategy and performance marketing. Excellent leadership, communication and project management skills. Analytical mindset with budget management experience. Passion for sports or consumer brands is an asset. Reporting Structure Reports To: VP of Growth Direct Reports: Brand Manager Performance Marketing Manager Ecommerce & Digital Merchandising Manager Senior Graphic Designer Graphic Designer Creative Partners

What you’ll do

Define and execute the overall marketing strategy while leading the marketing department across acquisition, retention, and brand strategy. Oversee growth marketing channels, product launches, and cross-functional collaboration to drive revenue and brand equity.

Requirements

Requires over 7 years of marketing leadership experience with a proven track record of scaling consumer product or eCommerce brands. Must possess strong analytical skills and the ability to manage budgets and lead creative teams.

Benefits

• Performance Bonus • Long-term Incentive Opportunities • Flexible Vacation Policy

Listed skills

• Leadership · Preferred
• Brand Strategy · Preferred
• Creative Direction · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Growth Marketing
• Performance Marketing
• Brand Strategy
• Budget Management
• Leadership
• Project Management
• Analytical Mindset
• Ecommerce Scaling
• GTM Strategy
• Retail Marketing
• Creative Direction
• KPI Setting

Job areas

• Marketing
• Management & Leadership
• Sports & Recreation
• Retail
• Manufacturing