Field Marketing Manager-Acheson, AB

Job summary

The Field Marketing Manager leads the planning and execution of market-specific strategies to drive brand perception and product adoption. They act as a key liaison between local sales teams and the national marketing team to coordinate regional efforts.

Job details

Job ID: 524739 Oldcastle, a CRH company, is reinventing what's possible in building solutions. We are the leading provider of innovative outdoor living products and utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, retailers, and homeowners alike as the manufacturer of precast concrete, polymer concrete, and plastic infrastructure products. Our portfolio of brands includes Oldcastle APG, Oldcastle Infrastructure, Belgard® hardscape, Echelon® Masonry, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, and Techniseal® sands and sealant technologies. The Regional Marketing Manager leads planning, development, and execution of market-specific strategy and tactics to drive the success of our building products, customer engagement and overall brand perception. Additionally, the Field Marketing Manager acts as a liaison between local sales teams and the broader, national marketing team. **Job Responsibilities** As a steward of the local business, the Field Marketing Manager propels key regional priorities and owns the planning, budgeting, coordination, and measurement of regional marketing efforts. Promotes the existing product offering and drives new product adoption in the market. Plays an integral role in developing marketing assets and sales literature alongside the design team – ensure required data is collected and proofing milestones are met. Locally promotes national partner programs to highlight the value of doing business with our brands. Schedules customer meetings in tandem with the local sales team to gather customer insights and feedback on programs. Work with Training Manager to ensure all customer engagement training opportunities are supported in market - working in partnership with local business units. Provide marketing and campaign planning guidance to key dealers and contractors in an effort to generate leads and increase sales of Belgard products through cooperative marketing. Ensure adherence of brand standards in the market. Act as a marketing communications expert in providing best practice guidance to sales teams. **Job Requirements** Bachelor's Degree in Marketing or Business or similar degree 3+ years of marketing or sales experience Experience in the building & construction industry is a plus, but not required Excellent communication skills – not only written and verbal, but able to effectively influence cross-functionally Adept in MS Office products, especially PowerPoint and Excel Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements Ability to travel up to 20% This position is a Hybrid location. **What CRH Offers You** Highly competitive base pay Comprehensive medical, dental and disability benefits programs Group retirement savings program Health and Wellness Programs An inclusive culture that values opportunity for growth, development, and internal promotion **About CRH** CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization. If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest! AI tools may be used in certain stages of the employment lifecycle, such as candidate review; however, all final employment decisions will be made by a person. CRH welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

What you’ll do

The Field Marketing Manager leads the planning and execution of market-specific strategies to drive brand perception and product adoption. They act as a key liaison between local sales teams and the national marketing team to coordinate regional efforts.

Requirements

Candidates must have a Bachelor's degree in Marketing or Business and at least 3 years of marketing or sales experience. Proficiency in MS Office and the ability to travel up to 20% are required.

Benefits

• Medical Insurance • Dental Insurance • Disability Benefits • Group Retirement Savings Program • Health And Wellness Programs

Listed skills

• Budgeting · Preferred
• Microsoft Excel · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Market Strategy
• Budgeting
• Customer Engagement
• Cross-functional Influence
• Microsoft PowerPoint
• Microsoft Excel
• Campaign Planning
• Brand Management
• Sales Literature Development
• Lead Generation

Job areas

• Marketing
• Sales
• Construction
• Manufacturing
• Management & Leadership