Vice President Marketing

Job summary

Lead the company's marketing strategy, budget, campaigns, brand development, and customer engagement initiatives to support revenue growth and business objectives. Develop and coach the marketing team, embed AI into its daily workflows, and report performance while coordinating with executives and cross-functional departments.

Job details

Our company Oligo Professionnel stands as a premier beauty brand, specializing in the creation of high-end hair care products sold in hair salons across North America. Our dynamic atmosphere thrives on a fast-paced ethos, defined by a culture with passion, drive, unwavering commitment to excellence, and a strong sense of accountability. If you are driven by a passion for quality and beauty, this opportunity awaits your expertise and dedication. Position Summary Under the direction of the President, the Vice President of Marketing will oversee the planning, development, and execution of the company's marketing initiatives. They will drive the company's revenue growth by creating and implementing effective marketing campaigns and customer engagement plans, while championing the adoption of AI tools to sharpen targeting, speed up execution, and strengthen customer insight across the department. This role requires a dynamic leader with a proven track record in marketing management, excellent communication skills, and the ability to lead and inspire a high-performing team that is fluent in using AI as part of its everyday work. Main Job Tasks, Duties and Responsibilities Strategic Planning and Execution • Develop and implement comprehensive sales marketing strategies that align with the company’s business goals and objectives. • Create and manage annual marketing budgets • Analyze market trends, competitive landscape, and customer insights to identify opportunities and threats. Marketing Strategy and Management • Oversee the execution of marketing campaigns across various channels (digital, social media, print, event, etc.). • Collaborate with cross-functional teams to develop innovative marketing campaigns that promote our products and services. • Collaborate with the Marketing Director to ensure product positioning and messaging align with market needs. • Manage brand development and ensure consistent brand messaging across all marketing materials and communications. • Evaluate and optimize marketing efforts to drive customer acquisition, engagement, and retention. Team Development and Leadership • Manage, lead, and develop a high-performing marketing team. • Conduct regular performance evaluations, provide coaching, and create professional development plans for team members. Collaboration and Communication • Work closely with the executive team to align marketing strategies with overall business objectives. • Provide regular updates to the CEO on marketing performance, including key metrics and progress toward goals. • Collaborate with other departments (e.g., product development, customer support, finance) to ensure seamless execution of company initiatives. • All other related tasks. Education and Experience • Bachelor’s degree in business administration, Marketing, or a related field; MBA or advanced degree preferred. • Minimum of 10 years of experience in sales and marketing roles, with at least 5 years in a senior leadership position, in the beauty industry. • Ability to manage expansive teams and execute strategic sales and marketing plans. Key Competencies • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. • Excellent project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines. • Strategic thinker with a creative mindset and a passion for innovation and continuous improvement. • Strong leadership and interpersonal skills with the ability to collaborate effectively across teams and influence stakeholders at all levels. • Knowledge of E-commerce best practices, industry trends, and emerging technologies. • Proven ability to deploy AI tools that measurably improve marketing output, content velocity, campaign targeting, customer insights and to embed that capability into the team's daily workflow, not just pilot it. Ready to help shape the future of professional beauty? Bring your vision, leadership, and a little marketing magic

What you’ll do

Lead the company's marketing strategy, budget, campaigns, brand development, and customer engagement initiatives to support revenue growth and business objectives. Develop and coach the marketing team, embed AI into its daily workflows, and report performance while coordinating with executives and cross-functional departments.

Requirements

A bachelor's degree in business administration, marketing, or a related field is required or expected, with an MBA or other advanced degree preferred. Candidates should have at least 10 years of sales and marketing experience, including at least five years in senior leadership in the beauty industry, and demonstrate strategic, analytical, project management, leadership, and AI implementation capabilities.

Listed skills

• Project management · Preferred
• Team Leadership · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Strategy
• Sales Marketing
• Marketing Campaign Management
• Budget Management
• Market Analysis
• Customer Insights
• Brand Development
• Product Positioning
• E-commerce
• AI Tools
• Data-Driven Decision-Making
• Project Management
• Team Leadership
• Cross-Functional Collaboration
• Customer Acquisition and Retention
• Performance Measurement

Job areas

• Marketing
• Management & Leadership
• Sales
• Data & Analytics

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