Associate Director, Social

Job summary

Lead full-funnel paid social strategy and activation across platforms, using performance insights to identify growth opportunities and deliver measurable client outcomes. Manage and develop team members, oversee campaign quality and account financials, advise clients, and support new business and adoption of best practices.

Job details

As an Associate Director, Paid Social Activation, you will lead paid social strategy and performance across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest, ensuring activation aligns with business objectives and drives measurable impact. What You’ll Do Lead development of full-funnel paid social strategies aligned to client business objectives Translate strategic direction into actionable activation plans across platforms Identify growth opportunities across platforms, audiences, and investment strategies Lead client conversations, presenting performance insights and strategic recommendations Act as a trusted advisor on paid social and activation strategy Manage and develop Supervisors, Managers, and Associates Oversee campaign execution quality and ensure alignment with strategy Manage account financials including budgets, forecasting, and resource allocation Support new business opportunities and contribute to account growth Drive adoption of best practices, tools, and innovation across teams About You 6–8+ years experience in paid social or digital media Strong strategic thinking and client leadership experience Experience managing teams and multiple accounts Deep understanding of digital media ecosystem and measurement Strong communication and presentation skills Ability to balance strategy, execution, and business priorities Why Join Omnicom Media Canada At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity. Community - We build a culture where our people show up for each other, grow together, and win together. Impact - Your work creates real outcomes — for clients, for the business, and for the industry. Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace. This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis. Expected Salary: $80,000 - $90,000

What you’ll do

Lead full-funnel paid social strategy and activation across platforms, using performance insights to identify growth opportunities and deliver measurable client outcomes. Manage and develop team members, oversee campaign quality and account financials, advise clients, and support new business and adoption of best practices.

Requirements

Requires 6–8 or more years of experience in paid social or digital media, with strong strategic thinking, client leadership, and experience managing teams and multiple accounts. Candidates should understand the digital media ecosystem and measurement, communicate and present effectively, and balance strategic, executional, and business priorities.

Listed skills

• Communication · Preferred
• Campaign Management · Preferred
• Business development · Preferred
• Forecasting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid Social Strategy
• Paid Social Activation
• Digital Media
• Full-Funnel Strategy
• Campaign Management
• Performance Measurement
• Client Leadership
• Strategic Planning
• Team Management
• Budget Management
• Forecasting
• Resource Allocation
• Business Development
• Communication
• Presentation Skills
• Audience Strategy

Job areas

• Marketing
• Management & Leadership
• Creative & Media
• Sales

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