Business Development Representative (BDR)

Job summary

The BDR is responsible for generating new sales opportunities through outbound prospecting and qualifying leads to build a pipeline for the Regional Sales team. This includes conducting discovery conversations and managing account data within the CRM.

Job details

Omnify, a subsidiary of Lumify Inc., is a North American leader in advanced back-lighting systems and illuminated architectural lighting solutions. We design and manufacture innovative lighting platforms built around our patented LumiSheet® technology. We're looking for a Business Development Representative (BDR) to generate new sales opportunities and develop early-stage customer relationships. This role is critical to Omnify's sales engine — identifying potential customers, qualifying opportunities, and building pipeline for the Regional Sales team. It's ideal for someone motivated, curious, and eager to build a career in professional sales, working closely with Marketing and Regional Sales Managers to uncover project opportunities across North America. What You'll Do: Conduct outbound prospecting through calls, email, and digital outreach Follow up on leads generated through marketing campaigns Identify and engage new potential customers within target markets Re-engage dormant accounts to identify new opportunities Conduct discovery conversations to understand customer needs and projects Qualify opportunities and gather key project information Create and manage new accounts and contacts in the CRM Maintain accurate records of outreach and opportunity development Requirements 1–3 years of professional experience (sales, customer-facing, or business development roles preferred) Strong communication and relationship-building skills Curiosity and willingness to learn about new industries and products High level of organization and discipline in managing outreach activities Comfort initiating conversations with new prospects Strong motivation to develop a career in professional sales Experience with CRM software an asset Benefits Opportunity to build a career in B2B sales Exposure to the architectural and design industries Work with innovative lighting technologies Join a growing, entrepreneurial organization — two of Canada's Top 40 Under 40 recipients sit on our executive team Work closely with experienced sales leaders Strong growth path: successful BDRs can move into Regional Sales Manager or other commercial leadership roles

What you’ll do

The BDR is responsible for generating new sales opportunities through outbound prospecting and qualifying leads to build a pipeline for the Regional Sales team. This includes conducting discovery conversations and managing account data within the CRM.

Requirements

Candidates should have 1-3 years of professional experience, preferably in sales or customer-facing roles. Strong communication skills, discipline in managing outreach, and a motivation for a professional sales career are required.

Benefits

• Career growth in B2B sales • Exposure to architectural and design industries • Work with innovative lighting technologies • Entrepreneurial organization culture • Mentorship from experienced sales leaders • Path to Regional Sales Manager or commercial leadership roles

Listed skills

• Outbound · Preferred
• Organization · Preferred
• Leadership · Preferred
• Outbound Prospecting · Preferred
• Sales · Preferred
• Communication · Preferred
• Pipeline · Preferred
• Development · Preferred
• discipline · Preferred
• Customer · Preferred
• Business development · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Outbound Prospecting
• Lead Qualification
• CRM Management
• Relationship Building
• Discovery Conversations
• Digital Outreach
• Pipeline Development
• B2B Sales
• Communication Skills
• Organization

Job areas

• Sales
• Manufacturing
• Marketing