Senior Digital Marketing Manager

Job Description: Onni Marketing team is seeking an experienced, data-driven Senior Digital Marketing Manager to lead the digital marketing strategy for its growing Hospitality portfolio. This role will oversee e-commerce and paid media strategy across Onni Hospitality's portfolio of hotels and restaurants in Chicago, Dallas, Long Beach, Los Angeles, Seattle, Vancouver, and Italy. This is an exciting opportunity to join Onni Hospitality during a period of significant expansion. Over the next 6–12 months, the successful candidate will play a key role in expanding the digital marketing function, building an in-house team, and shaping the future of digital marketing across the Hospitality portfolio. Perks: Competitive pay & a Comprehensive Benefits Package. Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance. Annual Education Allowance Generous Referral Program Fun & collaborative company culture with lots of team building events Local discounts to restaurants, clothing stores, personal training, and more Free access to a fully equipped gym Friends and Family rates for hospitality brands. What You Will Do: Lead digital marketing strategy across Onni Hospitality's portfolio of hotels and restaurants, with a focus on e-commerce, paid media, and customer acquisition. Develop, execute, and optimize paid media campaigns across Google, Meta, display, and metasearch while managing media budgets and performance. Build, mentor, and lead a high-performing digital marketing team, fostering a culture of collaboration, innovation, and continuous improvement. Partner with Revenue Management, Sales, and Marketing to develop campaigns, promotions, and digital strategies that drive direct bookings, revenue, and guest acquisition. Oversee website performance, booking engine merchandising, SEO, conversion rate optimization (CRO), and user experience to maximize traffic, conversions, and revenue. Develop executive dashboards and reporting, translating digital marketing and e-commerce performance into actionable insights and strategic recommendations for key stakeholders. Ensure accurate analytics, tracking, and attribution across digital platforms, partnering with internal teams to maintain GA4, GTM, and marketing measurement best practices. Develop and optimize OTA and metasearch strategies that maximize visibility, increase direct booking share, and support overall revenue goals. Champion the adoption of AI-powered tools and emerging technologies to improve marketing efficiency, reporting, and campaign performance. Oversee agency and vendor relationships, as needed, to support digital marketing initiatives and business objectives. Stay current on digital marketing trends and identify new opportunities to drive innovation and business growth. What You Will Bring: 5+ years of experience in digital marketing, e-commerce, and performance marketing, preferably within the hospitality industry. Proven experience managing paid media strategies across Google, Meta, display, and metasearch. Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and marketing performance reporting. Experience with SEO, website optimization, booking engine optimization, and conversion rate optimization (CRO). Experience leveraging AI tools (e.g., ChatGPT, Claude, or similar) to improve marketing efficiency and campaign performance. Strong analytical, project management, and problem-solving skills with the ability to translate data into business insights. Excellent communication and stakeholder management skills, with the ability to collaborate across cross-functional teams. Experience leading or mentoring team members is an asset. Post-secondary education in Marketing, Digital Marketing, Business, E-Commerce, or related fields. Hospitality or agency experience is considered an asset. Salary Range: $80,000 - $95,000 CAD per year About The Company: Onni For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago. AI Use: This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws. All AI-generated or AI-assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI-generated content as solely their own original work. How To Apply: Please apply through the link on the job posting and attach your resume and any other required documents. We thank all applicants for your interest in the Onni Group. Note that only those applicants under consideration will be contacted.

The Senior Digital Marketing Manager will lead the digital marketing strategy for the hospitality portfolio, focusing on e-commerce, paid media, and customer acquisition. They will also build and mentor an in-house team while overseeing website performance, SEO, and data-driven reporting to drive revenue.

Candidates must have 5+ years of experience in digital marketing and performance marketing, preferably within the hospitality industry. Proficiency in Google Analytics 4, GTM, and paid media management across major platforms is required, along with a post-secondary degree in a relevant field.

• Extended health care • Dental care • Vision care • Life insurance • Critical illness insurance • Annual education allowance • Referral program • Local discounts • Gym access • Hospitality discounts

• Data analysisPreferred
• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Digital marketing strategy
• Paid media
• E-commerce
• Google Analytics 4
• Google Tag Manager
• SEO
• Conversion rate optimization
• Data analysis
• Team leadership
• Stakeholder management
• Project management
• Metasearch strategy
• AI tools
• Performance marketing
• Looker Studio
• ChatGPT
• Operational Efficiency
• Paid Media
• Website Optimization
• Business Objectives
• AI Adoption
• Data Privacy
• Emerging Technologies
• Dental Care
• Research
• Artificial Intelligence
• Analytics
• Dashboard
• Customer Acquisition Management
• Customer Service
• Communication
• Confidentiality
• Content Development
• Continuous Improvement Process
• Conversion Rate Optimization
• Digital Marketing
• Optometry
• Sales
• Google Analytics
• Search Engine Optimization
• Marketing
• Innovation
• Problem Solving
• Marketing Performance Measurement And Management
• Project Management
• Mentorship
• Merchandising
• Revenue Management
• Stakeholder Management
• Team Building

• Marketing
• Hospitality
• Management & Leadership
• Data & Analytics
• Digital Marketing Manager
• Advertising and Marketing Professionals
• Marketing Managers

Minimum education

Bachelor’s degree

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week