Marketing Copywriter

Job summary

The role involves creating high-converting landing pages, sales proposals, and marketing collateral to drive lead generation. The copywriter will also maintain brand voice guidelines and use performance data to optimize digital campaigns.

Job details

About Optimize Financial Group Optimize Financial Group is a premier wealth management firm based in Toronto, ON, dedicated to helping clients achieve their long-term financial goals. We provide personalized financial solutions spanning portfolio management, tax planning, debt management, retirement planning, and estate strategies. Our holistic approach aligns financial objectives with life ambitions, ensuring every client receives a thoughtful and tailored path to success. The opportunity We are seeking a Marketing Copywriter to join our team at our Toronto office. In this role, you will partner closely with Marketing, Sales, and Product teams to produce high-converting landing pages, persuasive sales proposals, polished company brochures, and a full spectrum of marketing collateral. You will be both a wordsmith and a strategist, someone who understands audience psychology, conversion principles, and how to align copy with business objectives. This is a full-time, on-site role, Monday to Friday, 8:30 a.m. to 5:30 p.m. Key responsibilities Write and optimize landing pages, website copy, and digital campaigns that drive lead generation and conversions. Develop high-end copy for paid ads (LinkedIn, Google, display), email sequences, and social media. Partner with Sales leadership to create winning proposals, pitch decks, one-pagers, and case studies. Maintain and evolve brand voice guidelines, messaging frameworks, and editorial standards. Apply SEO best practices and keyword strategy to web and blog content. Work with Marketing on campaign strategy, audience segmentation, and positioning for new products or features. Use performance data and analytics to refine copy and improve engagement/conversion rates. Qualifications Minimum of 3 years of experience in copywriting, content marketing, or related role Portfolio demonstrating strong writing across landing pages, sales materials, brochures, and digital campaigns. Bachelor's degree in Marketing, Communications, English, Journalism, or related field. Strong understanding of marketing funnels, customer journeys, and conversion optimization. Familiarity with SEO, content management systems, and marketing automation tools. Financial services, fintech, SaaS, or technology experience is preferred. Use of Artificial Intelligence in Recruitment As part of our recruitment and selection process, we may use technology-enabled tools, including artificial intelligence (AI), to assist with certain aspects of candidate screening, assessment, scheduling, and application review. All hiring decisions are ultimately made by qualified individuals and are based on job-related criteria, qualifications, and business requirements.

What you’ll do

The role involves creating high-converting landing pages, sales proposals, and marketing collateral to drive lead generation. The copywriter will also maintain brand voice guidelines and use performance data to optimize digital campaigns.

Requirements

Candidates need a minimum of 3 years of copywriting experience and a bachelor's degree in Marketing, Communications, or a related field. A strong portfolio and familiarity with SEO and marketing automation tools are required.

Listed skills

• Dedicated · Preferred
• Marketing Communications · Preferred
• Recruitment · Preferred
• assessment · Preferred
• Client · Preferred
• Data analysis · Preferred
• Planning · Preferred
• management · Preferred
• Sales · Preferred
• Debt management · Preferred
• Customer · Preferred
• email · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Copywriting
• Content Marketing
• Conversion Rate Optimization
• SEO
• Landing Page Optimization
• Email Marketing
• Social Media Copywriting
• Brand Voice Development
• Audience Psychology
• Market Positioning
• Sales Proposals
• Digital Campaign Strategy

Job areas

• Marketing
• Creative & Media
• Finance & Accounting