Head of Marketing and Brand

Concord, ON
On-site
Posted Nov 3, 2026
1 position

$100,000–$120,000 / year

Opens LinkedIn

Employment type: Full-time
Experience level: Lead · 10+ years
Posting language: English
Working hours: 40 hours per week
Seniority: Mid-Senior level

Job summary

Lead and develop the marketing team, own brand positioning, and translate complex automation and packaging technologies into credible customer-facing content. Build demand programs with Sales, improve CRM and marketing processes, and measure pipeline, revenue, and spending to guide investment decisions.

Job details

Build the team. Own the brand. Create demand. Drive revenue. Pack-Smart is hiring a Head of Marketing and Brand to expand and strengthen our Pack-Smart and Delta-X Global marketing team, sharpen our market position and turn technical capability into qualified demand and revenue. You will assess what exists, retain what works and change what does not. You will set the direction, raise execution standards and hold the department accountable for results. We develop engineered automation, digital printing, connected packaging systems and real time tracking. You must be credible with engineers, curious with customers and comfortable on the production floor. Your team must make complex technology understandable and connect it to throughput, quality, reliability, traceability, cost and risk. Bring technical curiosity, commercial judgment, meticulous attention to detail and the conviction to challenge established habits. Your effectiveness will show in what your team delivers. What you will deliver 1. Build a team that performs Assess the team’s capabilities, responsibilities, workflow and external support. Set clear outcomes, quality standards, owners and deadlines. Set the pace. Coach people, remove obstacles and address underperformance directly. Create a culture where problems are raised early, commitments are completed and strong work is recognized. 2. Own the brand and sharpen our position Define the customers we serve, the problems we solve, the alternatives they consider and the evidence supporting our value. Test the message with customers and Sales. Maintain clear, accurate and consistent positioning across our website, social media, campaigns, presentations, exhibitions and sales materials. Own the accuracy and consistency of every market-facing claim. 3. Turn engineering into market credibility Work directly with customers, engineers, programmers and production teams. Find the applications, technical advances and customer outcomes worth showing. Turn that knowledge into demonstrations, application stories, photography, video, technical content and sales tools. Explain how a capability works, the conditions under which it operates and what it changes for the customer. Separate demonstrated performance from intended capability. Verify specifications and claims before publication. 4. Build demand with Sales Agree with Sales on target customers, priority applications, qualification criteria, handoffs and follow-up ownership. Build programs that create awareness, generate qualified opportunities and move active buyers forward. Equip Sales to explain value, answer objections and build a stronger commercial case. Establish CRM workflows that support clear ownership, consistent follow-up and visible opportunity progression. 5. Make performance and spending visible Establish shared measures with Sales and Finance. Track opportunity quality, conversion, pipeline progression, sourced revenue, influenced revenue and marketing spending. Combine HubSpot and CRM data with customer feedback and Sales observations. Make assumptions and data gaps visible. Use evidence to recommend where Pack-Smart should increase, redirect or stop spending. 6. Put technology to work Apply practical knowledge of HubSpot, CRM processes, digital content management, social media and automation. Direct content planning, production, publishing and measurement. Use technology to solve defined problems, reduce recurring effort and improve commercial execution. Assess the process and training requirements alongside the tool. Verify the benefit and establish clear ownership before expanding its use. Your first assignment Assess the team, positioning, customer journey, channels, spending and sales handoff. Present a focused improvement plan with priorities, targets, resources, owners, deadlines and completion evidence. Align the plan with Sales and executive leadership, then lead its execution. Show us what you have accomplished Bring evidence of: A marketing team whose performance improved under your leadership. A complex technical offering you made easier for customers to understand. A demand program that produced a substantiated commercial result. A technology or process you introduced that measurably improved execution. Explain the starting point, what you personally owned, the resources involved, the decisions you made and the result. Be clear about what the evidence proves. Apply at careers@packsmartinc.com with your résumé and a brief example of a relevant leadership accomplishment. Relevant experience may come from industrial automation, manufacturing or another complex B2B business. We will assess your judgment, technical curiosity, attention to detail, learning speed and ability to produce results through others. Compensation: CAD $100,000–$120,000 per year. Requests above this range will be reviewed during the selection process. Paid vacation and health and dental benefits are included. We are also open to contract. Engineer What Others Can’t If you want to work on advanced automation systems, solve meaningful engineering challenges, and build machines for some of the world’s biggest brands — we want to hear from you. Pack-Smart does not use AI to screen, assess, or select applicants. We respond to every interviewed candidate within 45 days. We welcome and encourage applications from individuals with disabilities. Accommodations are available upon request during the hiring process. Apply now, and let’s engineer a better future together! Learn more at: https://packsmartinc.com See our work in action: YouTube - Pack-Smart Solutions

What you’ll do

Requirements

The role calls for a senior marketing leader with experience improving team performance, explaining complex technical offerings, and delivering measurable commercial results. Candidates should demonstrate technical curiosity, commercial judgment, meticulous attention to detail, and practical knowledge of HubSpot, CRM processes, digital content, social media, and automation.