Head of Retention at DTC Home-Care Brand (Remote, US-Based)

Job summary

Develop and execute comprehensive retention strategies to reduce subscriber churn and maximize customer lifetime value. Analyze subscription performance and optimize lifecycle marketing campaigns across email and SMS channels.

Job details

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. About Our Clients Our client is a direct-to-consumer (DTC) brand in the home-care industry. The company operates on a subscription-led business model and leverages performance marketing, creator content, and user-generated content (UGC) to drive customer acquisition. They are looking for a Head of Retention to strengthen their subscription business, improve customer retention, reduce churn, and maximize customer lifetime value. Responsibilities Develop and execute retention strategies to reduce subscriber churn, improve subscription renewal rates, and increase customer lifetime value. Analyze subscription performance and customer behavior to identify retention opportunities, cancellation trends, and revenue growth potential. Develop and optimize lifecycle marketing campaigns across email and SMS to support subscriber onboarding, engagement, renewal, and reactivation. Design and implement strategies to recover at-risk subscribers and reactivate former customers. Monitor key retention metrics, including subscriber churn, renewal rates, repeat purchases, customer lifetime value, and reactivation performance. Conduct experiments to improve lifecycle marketing performance, subscription retention, and recurring revenue. Collaborate with marketing and other relevant stakeholders to align retention initiatives with acquisition campaigns and the overall customer experience. Identify opportunities to improve subscription processes and develop scalable strategies to support sustainable recurring revenue growth. Must have experience working in a subscription-heavy DTC business generating at least seven figures in monthly recurring revenue (MRR). Proven experience developing and executing retention strategies that improve subscription performance and customer lifetime value. Strong understanding of subscription business models, subscriber lifecycle management, churn reduction, and recurring revenue growth. Experience managing lifecycle marketing strategies across email and SMS. Strong analytical skills, with the ability to interpret retention metrics and translate insights into actionable strategies. Experience with customer segmentation, lifecycle automation, retention campaigns, and subscriber reactivation. Ability to work independently, take ownership of retention initiatives, and operate effectively in a fast-paced DTC environment. Strong communication and collaboration skills, with the ability to work closely with marketing teams and business leadership. Familiarity with subscription management platforms, CRM systems, and lifecycle marketing tools is preferred. US-based candidates are preferred, but qualified international contractors may also be considered. Competitive compensation Work remotely while collaborating with a growing DTC brand. A full-time contractor engagement.

What you’ll do

Develop and execute comprehensive retention strategies to reduce subscriber churn and maximize customer lifetime value. Analyze subscription performance and optimize lifecycle marketing campaigns across email and SMS channels.

Requirements

Requires extensive experience in subscription-heavy DTC businesses with significant monthly recurring revenue. Must possess strong analytical skills and a proven track record in managing subscriber lifecycles and churn reduction.

Benefits

• Remote work

Listed skills

• Data analysis · Preferred
• CRM Systems · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Retention strategy
• Subscription management
• Lifecycle marketing
• Churn reduction
• Customer lifetime value
• Email marketing
• SMS marketing
• Data analysis
• Customer segmentation
• Lifecycle automation
• Performance marketing
• Subscriber reactivation
• Revenue growth
• DTC business
• CRM systems
• Communication
• Management
• Analytical Skills
• Marketing
• Revenue Growth
• Customer Relationship Management
• Collaboration
• Customer Service
• Marketing Strategies
• Marketing Performance Measurement And Management
• Lifecycle Management
• Scalability
• Automation
• Home Health Care
• Consumer Behaviour
• Direct-to-Consumer (DTC)
• Customer Acquisition Management
• Customer Retention
• Customer Segmentation
• User Generated Content
• Business Leadership

Job areas

• Marketing
• Management & Leadership
• Customer Service & Support
• Data & Analytics
• Director of Retention
• Caregiver / Personal Care Aide
• Companions and Valets
• Personal Care Aides
• Home Health and Personal Care Aides

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