Email Marketing Manager

Email Marketing Manager, Pehr Toronto, ON | Hybrid We’re hiring a hands-on Email Marketing/Retention Manager to own strategy and execution across our lifecycle channels. You’ll build, launch, and optimize programs that thoughtfully blend editorial storytelling with high-performing promotional campaigns—driving engagement, loyalty, and LTV for Pehr.com while growing our subscriber base and mastering the technical side of email and SMS. What You’ll Do (Strategy + Execution): Retention Strategy & Program Ownership Own and evolve the full email and SMS strategy, balancing brand-forward editorial content (storytelling, seasonal inspiration, and nursery lifestyle) with commercial promotional messaging. Design, test, and scale onboarding, nurture, win-back, reactivation, loyalty, and triggered journeys that feel personal and on-brand. Develop and own list growth strategies to expand the email and SMS subscriber base while protecting engagement, deliverability, and list health. Lead advanced segmentation and personalization using behavioral, transactional, and demographic data for relevant, high-performing messaging. Campaign Planning & Execution Plan, calendar, and execute Email + SMS campaigns end-to-end—both promotional and editorial—from brief through deployment and analysis. Partner closely with Creative, Merchandising, and Brand teams to deliver on-brand, high-engagement content that resonates with parents and caregivers. Run continuous A/B and multivariate tests on subject lines, creative, offers, cadence, and segmentation to lift open rates, clicks, and conversions. Analytics, Optimization & Technical Management Define KPIs, build clear dashboards, and analyze performance daily—turning data into actionable insights and next-step tests. Serve as the hands-on expert for our ESP and SMS platforms (Klaviyo strongly preferred), managing flows, data extensions, templates, deliverability, and compliance (CAN-SPAM and beyond). Own list hygiene, suppression management, and growth tactics that sustain long-term channel health and performance. Forecast channel contribution and partner with Analytics and leadership on broader revenue planning. Customer Lifecycle Design and manage customer surveys to capture insights that shape retention strategy, product feedback, and overall customer experience. Monitor customer loyalty metrics and Customer Lifetime Value (CLV), identifying trends and opportunities to deepen engagement and increase long-term value. Develop and execute loyalty initiatives that reward repeat customers and drive measurable growth in lifetime value. Cross-Functional Collaboration Align with Marketing, Creative, Merchandising, and Acquisition teams for cohesive full-funnel messaging and seamless customer journeys. Act as the central point of coordination for lifecycle initiatives, keeping stakeholders informed and timelines on track. Team Management Lead and develop 1 direct report or agency relationship, fostering ownership, strong execution, and professional growth. You Bring: 5–7+ years in digital marketing with deep, hands-on Email + SMS experience (e-commerce or retail preferred). Proven ability to balance editorial storytelling with promotional performance—crafting emails that feel brand-true while driving measurable results. Large-scale ESP mastery (Klaviyo strongly preferred) and strong technical fluency in segmentation, automation, data management, and deliverability. Demonstrated success growing and maintaining healthy, engaged subscriber lists. Solid understanding of compliance (CAN-SPAM and related), list hygiene, and best practices for long-term channel health. Advanced Excel (VLOOKUP, Pivot Tables, Index/Match) A natural balance of analytical rigor and creative sensibility. Execution-oriented—you strategize and roll up your sleeves to execute. Detail-obsessed, results-driven, and comfortable juggling multiple priorities in a fast-paced environment. Self-starter who thrives in cross-functional settings and communicates clearly, both verbally and in writing. Successful Manager-Level Candidates will Exhibit: Drive for Results: Consistently works toward meeting or exceeding business goals. Customer Focus: Obsessed with customer needs and building lasting brand loyalty. Creativity: Generates fresh ideas and connects dots others miss. Teamwork: Brings a positive attitude, working cross-functionally to drive results.

The role involves owning the end-to-end email and SMS strategy, balancing editorial storytelling with promotional campaigns to drive engagement and LTV. Key duties include managing automated journeys, optimizing list health, and analyzing KPIs to improve channel performance.

Candidates need 5-7+ years of digital marketing experience with deep expertise in e-commerce email/SMS platforms, specifically Klaviyo. Proficiency in advanced Excel and a proven track record of growing subscriber lists while maintaining compliance and deliverability are required.

• Data analysisPreferred
• Microsoft ExcelPreferred

Identified from the job description. Confirm important requirements above.

• Email Marketing
• SMS Marketing
• Retention Strategy
• Klaviyo
• A/B Testing
• Customer Lifecycle Management
• Segmentation
• Data Analysis
• List Growth
• Deliverability
• Excel
• Customer Lifetime Value (CLV)
• Campaign Planning
• Cross-functional Collaboration
• Team Management

• Marketing
• Retail
• Management & Leadership
• Data & Analytics
• Creative & Media

Minimum experience

5+ years

Apply by

Feb 14, 2027

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available