B2B Sales Manager – Wholesale & Retail (Work From Home)

Job summary

Own and grow a portfolio of wholesale accounts by opening new accounts, expanding existing business, reactivating dormant customers, and building a predictable sales pipeline. Conduct virtual sales presentations, use customer and sales data to identify opportunities, maintain accurate CRM records, forecast revenue, and travel strategically for high-value sales opportunities.

Job details

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth. Our clients include Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last. Every offer we make is for an open role with a single client — the kind of role that’s almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world. Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn’t. By recruiting globally for specific client roles, we’ve grown into one of the fastest-growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do. We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that’s you, and one of our open roles fits, we’d like to meet you. Role Summary We are seeking an experienced Wholesale Sales Manager to grow the U.S. wholesale business for a design-led consumer products company. This role is responsible for building a book of business, opening new wholesale accounts, systematically growing existing accounts, reactivating dormant customers, and developing a predictable sales pipeline. The ideal candidate is a highly independent B2B salesperson who combines strong commercial judgment with disciplined follow-through, excellent virtual selling skills, and the ability to use customer and sales data to identify growth opportunities. Experience in body jewelry or professional piercing is not required; backgrounds in jewelry, beauty, fashion accessories, eyewear, luxury goods, or other specialty-retail categories are highly relevant. This remote role is open to candidates currently based in Canada who can work effectively during U.S. business hours and travel strategically within the United States when required. Key Responsibilities Own and grow a portfolio of wholesale accounts while actively developing new business Open new wholesale accounts and build meaningful new revenue Develop existing customers through structured account-growth strategies Reactivate dormant customers and identify opportunities to rebuild purchasing activity Conduct effective virtual sales appointments and product presentations Build consistent reorder, outreach, and follow-up programs across the customer portfolio Create personalized product and assortment recommendations based on customer needs and purchase history Analyze customer purchase history and sales performance to identify account-growth opportunities Maintain accurate customer, pipeline, and opportunity information in Pipedrive Forecast sales performance and track results against revenue targets Partner with operations and analytics support to identify commercial opportunities Build a predictable virtual-first sales pipeline through disciplined outreach and follow-up Attend selected trade shows, strategic customer visits, and other high-value in-person opportunities Use travel strategically, with a clear commercial purpose and meaningful sales opportunity behind each trip Required Qualifications Approximately 5–8+ years of wholesale or B2B sales experience Proven track record of meeting or exceeding revenue targets Experience selling physical products to independent retailers or specialty accounts Demonstrated ability to build and grow a book of business rather than simply maintain existing accounts Strong experience developing new accounts and expanding revenue within existing accounts Excellent virtual selling, presentation, and relationship-building skills Experience using CRM systems to manage sales pipelines, customer relationships, and follow-up activity Strong commercial judgment and ability to identify opportunities from customer lists, purchase history, and sales reports Excellent organization and follow-through across multiple active accounts and opportunities Ability to work independently and take ownership of sales activity in a remote environment Excellent written and verbal communication skills Ability to work effectively during U.S. business hours Ability to travel regularly within the United States when strategically required Must be currently based in Canada Preferred Qualifications Experience in jewelry, beauty, fashion accessories, eyewear, luxury goods, specialty retail, or another design-led wholesale category Experience selling to independent retailers and specialty accounts Experience growing existing wholesale accounts through structured reorder and follow-up programs Familiarity with virtual-first wholesale sales models Experience using customer purchase data to develop account-growth strategies Body-jewelry or professional-piercing experience is welcome but not required Tools & Technologies Pipedrive, CRM and sales pipeline management systems Core Competencies New business development Wholesale account growth Commercial judgment Revenue ownership Virtual selling and product presentation Customer relationship management Strategic account development Pipeline management and forecasting Data-informed sales decision-making Strong organization and follow-through Independent ownership Strategic travel planning What We Offer Best salaries in the industry work remotely from the location specified for this role permanently Opportunities for growth and advancement A fast-paced and collaborative environment A warm, people-first company culture Get paid in your currency of choice Full benefits This is a full-time, long-term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.

What you’ll do

Own and grow a portfolio of wholesale accounts by opening new accounts, expanding existing business, reactivating dormant customers, and building a predictable sales pipeline. Conduct virtual sales presentations, use customer and sales data to identify opportunities, maintain accurate CRM records, forecast revenue, and travel strategically for high-value sales opportunities.

Requirements

Candidates should have approximately 5–8 or more years of wholesale or B2B sales experience, a record of meeting or exceeding revenue targets, and experience selling physical products to independent retailers or specialty accounts. They must be skilled in virtual selling, CRM and pipeline management, account growth, and data-informed sales, and be based in Canada, able to work U.S. business hours, and willing to travel within the United States as needed.

Benefits

• Full Benefits
• Remote Work
• Career Growth And Advancement
• Flexible Currency Of Payment

Listed skills

• CRM Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Wholesale Sales
• B2B Sales
• New Business Development
• Wholesale Account Growth
• Revenue Ownership
• Virtual Selling
• Product Presentation
• Customer Relationship Management
• Strategic Account Development
• Sales Pipeline Management
• Sales Forecasting
• Data-Informed Decision-Making
• Commercial Judgment
• CRM Management
• Organization And Follow-Through
• Strategic Travel Planning

Job areas

• Sales
• Retail
• Management & Leadership

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