Marketing Strategist and Social Media Creative

Job summary

Develop and execute marketing strategies and campaigns across digital, print, and social channels, translating client objectives into actionable plans and compelling content. Manage social media accounts, coordinate campaign delivery, present recommendations and performance results, and use analytics to optimize marketing initiatives.

Job details

Persuasive Media is looking for a creative and experienced Marketing Strategist to join our team. This role is perfect for someone who can balance creativity and strategy, developing marketing plans while also bringing them to life through engaging content. In this role, you’ll support the development and execution of marketing strategies and campaigns across digital and traditional channels. You’ll collaborate closely with our marketing team to create compelling content, manage social media platforms, and analyze performance metrics to help drive brand growth. The ideal candidate is someone who understands the bigger picture, can identify opportunities, develop a strategy, and then help bring that strategy to life. What You’ll Do Develop and execute strategic marketing plans You will lead and work collaboratively in the planning, execution, and monitoring of marketing campaigns (digital, print, and social). Translate client business objectives into marketing strategies, campaign concepts, key messaging, and actionable plans. Conduct market and competitor research to identify trends, audience insights, market opportunities, and competitive advantages. Recommend the appropriate combination of marketing channels, tactics, and content based on each client’s objectives, audience, budget, and opportunity. Create engaging content including copywriting, presentations, proposals, newsletters, and other marketing materials. Oversee, review, proof all marketing content before delivery to clients and launching. Coordinate with internal teams and external partners to ensure timely execution of campaigns. Lead and work collaboratively with the team to present marketing pitch presentations and campaign strategies to clients. Support events, promotions, brand activations, launches, and other marketing initiatives as part of broader client strategies. Manage social media accounts Develop and manage monthly marketing and social media plans, ensuring day-to-day initiatives support the broader marketing strategy. Manage social media accounts across platforms including Instagram, Facebook, TikTok, and LinkedIn. Collaborate with clients, internal teams, and external partners to develop ideas, present recommendations, and bring marketing strategies to life. Create engaging content including video/reels, copywriting, and other social media initiatives. Monitor campaign and social media performance, prepare reports, and use data and insights to evaluate results and recommend strategic optimizations. Lead and work collaboratively with the team to present social media strategies, performance, and analytics to the team and clients. Support events, promotions, launches, and content shoots as part of clients’ social media initiatives. Stay current on marketing, digital, and social media trends, tools, and best practices to identify new opportunities for clients. What We’re Looking For Post-secondary education in Marketing, Communications, or a related field, or equivalent work experience. 1–3 years of marketing experience, preferably in digital and social media, preferably in an agency or client-facing environment. Strong understanding of marketing strategy, channels, and campaign development, with the ability to connect marketing initiatives to business goals. Proven experience developing and executing marketing campaigns from strategy through to execution and measurement. Proven experience and strong understanding of social media strategy, digital marketing, audience engagement, and content creation, across platforms such as Instagram, Facebook, TikTok, and LinkedIn. Ability to take a client’s business goals and translate them into strategic, creative, and actionable marketing recommendations. Strong research and analytical skills, with the ability to identify market opportunities, trends, audience insights, and competitive insights. Excellent writing, communication, presentation, and copywriting skills with a strong creative eye. Proficiency content tools such as Canva and/or Adobe Creative Suite, with experience creating digital and social content. Strong organizational and project management skills, with the ability to manage multiple clients, projects, and deadlines. Ability to work independently and collaboratively in a fast-paced environment. Comfortable working directly with clients, presenting ideas and recommendations, and collaborating with internal and external teams. Bonus: experience with paid advertising, influencer marketing, email marketing, SEO, photography, videography, or website strategy. Nice-to-Have Skills Experience with paid ads (Google, Meta). Basic knowledge of SEO and analytics tools (Google Analytics, Meta Insights). Role Details Full-time team member. Flexible work environment — hybrid/remote work structure (2 days in office per week). A collaborative and creative work team. The chance to work on exciting campaigns for diverse clients. Why Join Us? Joining our team means working alongside a collaborative, supportive group that values individuality, fresh ideas, and creative problem-solving. You’ll work on diverse projects, from local businesses to lifestyle brands, and see your designs make a real impact in the world. If you thrive working independently while valuing the support of a creative team, and are inspired to bring brands to life through design, you’ll feel right at home with us at Persuasive Media.

What you’ll do

Develop and execute marketing strategies and campaigns across digital, print, and social channels, translating client objectives into actionable plans and compelling content. Manage social media accounts, coordinate campaign delivery, present recommendations and performance results, and use analytics to optimize marketing initiatives.

Requirements

Requires post-secondary education in marketing, communications, or a related field, or equivalent experience, and 1–3 years of marketing experience, preferably in digital and social media. Candidates should have strong marketing strategy, content creation, research, analytical, communication, and project management skills, along with experience managing campaigns and social platforms.

Listed skills

• Project management · Preferred
• Canva · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Strategy
• Campaign Development
• Social Media Management
• Content Creation
• Copywriting
• Market Research
• Competitor Analysis
• Audience Insights
• Performance Analytics
• Client Presentations
• Project Management
• Canva
• Adobe Creative Suite
• Digital Marketing
• Communication
• Organizational Skills

Job areas

• Marketing
• Creative & Media
• Data & Analytics