Coordonnateur/trice Activation de Marque

Job summary

The Brand Activation Coordinator will manage and adapt brand content across offline and online channels while supporting omnichannel marketing campaigns. They will also coordinate with agencies, track campaign performance, and provide administrative support for marketing logistics and budgets.

Job details

Who we are ? We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey. Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care. By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the "We Care Movement," a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better. Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow! If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the “We Care Movement". Your mission Content Management & Adaptation Coordinate, adapt, and manage all brand content (offline & online / paid & organic / retail online & offline) following BAM direction. Localize and format assets based on global activation kits and brand guidelines. Ensure correct delivery of final, compliant assets to all internal/external stakeholders (media, retail, commercial teams). Track asset versions, approvals, deadlines, and ensure full alignment across functions. 360° Campaign & Activation Support Support BAMs in the implementation of omnichannel marketing plans. Assist in preparing toolkits, presentations, and material adaptations for campaigns. Coordinate the upload, formatting, and preparation of digital content (web, social, CRM, retailer platforms). Ensure consistency of messages, claims, visuals, and product information across channels. Agency & Supplier Coordination Support BAMs in preparing briefs for creative, media, and design agencies. Follow up on timelines, deliverables, and feedback rounds. Organize and maintain accurate documentation of assets, suppliers, and project status. Operational & Administrative Support Support basic budget tracking under BAM supervision. Coordinate logistics for marketing materials (POS tools, samples, promotional items). Maintain structured archives of campaigns, content, approvals, and supplier documentation. Digital & CRM Support Upload/update content on brand websites and retail/e‑retailer platforms. Prepare CRM assets, assist with segmentation files, and coordinate content routing with internal teams. Track CRM deployment timing and ensure consistency with campaign plans. Retail & B2B2C Execution Support Prepare adapted tools for retail/point-of-sale based on BAM and RAM guidelines. Ensure the correct formatting and delivery of POS assets, banners, circulars, or promotional materials. Support the packaging of “master kits” for commercial or retail teams. Reporting & Performance Tracking Support Assist in collecting and consolidating performance data (media, CRM, retail, campaign execution). Prepare simple dashboards and summaries for BAMs. Document campaign delivery status and help maintain updated trackers. Market & Competitor Monitoring Conduct basic industry and competitor desk research. Compile simple competitive summaries and share with BAMs. Who you are ? At Pierre Fabre Laboratories, we believe that our greatest asset is our people. We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the company’s personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus, we commit to considering all applications equally, without fail.

What you’ll do

The Brand Activation Coordinator will manage and adapt brand content across offline and online channels while supporting omnichannel marketing campaigns. They will also coordinate with agencies, track campaign performance, and provide administrative support for marketing logistics and budgets.

Requirements

The role requires strong organizational skills to manage multiple project timelines and ensure brand consistency across various platforms. Candidates should be capable of supporting marketing teams with content preparation, performance reporting, and competitor monitoring.

Listed skills

• Data analysis · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Content Management
• Marketing Coordination
• Campaign Management
• Digital Marketing
• CRM
• Retail Marketing
• Project Coordination
• Budget Tracking
• Data Analysis
• Market Research
• Agency Management
• Administrative Support
• Brand Guidelines
• Omnichannel Marketing
• Performance Tracking
• Promotional Materials
• Omni-Channel Marketing
• Oral Care
• Marketing Materials
• Promotional Merchandise
• Archives
• Brand Management
• Customer Relationship Management
• Dashboard
• Secondary Research
• Digital Content
• Packaging And Labeling
• Leadership
• Innovation
• Pharmaceuticals
• Point Of Sale
• Presentations
• Statistics
• Timelines
• Coordinating

Job areas

• Marketing
• Retail
• Administrative
• Management & Leadership
• Activation Coordinator
• Advertising and Marketing Coordinator
• Business Services Agents Not Elsewhere Classified
• Advertising Sales Agents