Product Manager - Digital Advertising

Job summary

The Product Manager will develop and manage product road maps for digital advertising while collaborating with cross-functional teams to launch new ad formats. They are responsible for monitoring performance, analyzing metrics, and presenting results to stakeholders to drive continuous product optimization.

Job details

Position: Product Manager - Digital Advertising Position Type: Full time, Permanent (Existing Vacancy) Location: Toronto, ON (Remote) or any Canadian market (must be eligible to work in Canada and must reside in Canada) The Company: Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team. The Opportunity: In your role as Product Manager, you will support the Advertising team and our initiatives to better monetize and optimize our ad content and sites in alignment with our business goals. You will get deep into the weeds when it comes to understanding your digital ad product catalogue (display, video, newsletter, app, programmatic, etc), bringing to market new ideas/ad formats that will attract advertisers as well as building on established tech to constantly improve performance. Having a background in and deep understanding of digital advertising is necessary for this role. What you'll do: Reporting to the Director, Product – Advertising Operations, and working with key business stakeholders, you will: Develop and manage your product road maps based on sound understanding of the digital market, competition, and user needs. Plan and launch new ad products and features, test performance and iterate to stay ahead of industry benchmarks. Attend grooming/sprint planning sessions with the Advertising, Content, and Engineering teams to scope and assign work, prioritize development tickets, and support technical teams in the QA/test process as it pertains to your products and the ad tech requirements. Support in leading a variety of platform migrations. Remain current on advertiser needs, market drivers, and our competition within the digital media landscape to gain key insights and help us plan for tomorrow, working closely with and aligning with cross-functional initiatives. Present results & quarterly benchmarks to all impacted stakeholders and lead conversations to identify best practices, issues, and make performance improvements across our digital advertising network. Continue to innovate and optimize products by participating in the overall strategic road map planning in collaboration with cross-functional stakeholders. Who you are: 4-6 years in product and development management, digital media/ad operations is required. Post-secondary degree with business/advertising discipline preferred. Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising – front-end and back-end, industry best practices, optimization tactics. Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms. Experience operating in Agile processes, JIRA, and sprint planning. Familiar with analytic tools (Looker, Tableau, BigQuery, Lighthouse, Google Analytics) and setting KPIs against projects, gathering metrics to inform strategy and product next-steps. Data-driven and results-oriented decision maker who strives to find solutions in collaboration with others. Effective communication & presentation skills with the ability to work with technical and non-technical stakeholders. Independently motivated and good team player. Compensation: Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location. Base Salary: $75,000-$90,000 + health and dental benefits, pension matching, generous PTO, fully remote (must be eligible to work in Canada and must reside within Canada). We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please. Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis. Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities. #LI-Remote #LI-KC1

What you’ll do

The Product Manager will develop and manage product road maps for digital advertising while collaborating with cross-functional teams to launch new ad formats. They are responsible for monitoring performance, analyzing metrics, and presenting results to stakeholders to drive continuous product optimization.

Requirements

Candidates must have 4-6 years of experience in product management and digital media operations, along with advanced knowledge of ad serving platforms like Google Ad Manager 360. A post-secondary degree in a business or advertising discipline is preferred, and applicants must be legally eligible to work and reside in Canada.

Benefits

• Health insurance
• Dental benefits
• Pension matching
• Generous PTO

Listed skills

• Product management · Preferred
• Tableau · Preferred
• Data analysis · Preferred
• Jira · Preferred
• Agile · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Product management
• Digital advertising
• Google Ad Manager 360
• Ad operations
• Agile
• Jira
• Sprint planning
• Looker
• Tableau
• BigQuery
• Lighthouse
• Google Analytics
• Data analysis
• Product road mapping
• Performance optimization
• Stakeholder management
• Presentations
• Key Performance Indicators (KPIs)
• Planning
• Agile Methodology
• Operations
• JIRA
• Decision Making
• Innovation
• Safety Assurance
• Effective Communication
• New Product Development
• Newsletters
• Sprint Planning
• Product Roadmaps
• Telephone Skills
• Tableau (Business Intelligence Software)
• Employment Equity
• Product Management
• Google BigQuery
• Looker Analytics
• Target Audience
• Display Devices
• Ad Serving
• Digital Advertising
• Analytic Applications
• Strategic Roadmaps
• Advertising Operations
• Google Ad Manager
• Development Management

Job areas

• Marketing
• Technology
• Creative & Media
• Management & Leadership
• Data & Analytics
• Digital Advertising Manager
• Advertising / Promotions Manager
• Advertising and Public Relations Managers
• Advertising and Promotions Managers

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