Sales Development Representative
The Sales Development Representative is responsible for conducting strategic outreach and business discovery conversations to qualify leads. They will manage the sales pipeline by collaborating with the team and utilizing AI-driven insights to set meetings for Account Executives.
- Remote
- Canada
- Posted Aug 26, 2026
- 1 position
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Job summary
Position: Sales Development Representative Position Type: Full time, Permanent (Existing Vacancy) Location: Calgary, AB or Any Canadian Market The Company: Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team. The Opportunity: High-Tech, High-Energy, High-Upside For over 100 years, Postmedia has built Canada’s most trusted media brands. Today, we’re transforming that trust into one of the most advanced digital sales engines in the country. We’re looking for a Sales Development Representative (SDR) who thrives on starting conversations, opening doors, and creating opportunities. This is not a call-center role. You’ll be armed with AI-powered tools, proprietary data, and a clear path to career growth — all while working remotely. Your mission is simple and critical: create qualified opportunities for our Account Executives to close. What you'll do: Pipeline & Target Review You review prioritized accounts and leads surfaced by AI and marketing. You know exactly who to contact and why. Strategic Outreach You launch highly personalized outreach via phone, video, email, and LinkedIn — backed by first-party audience and market data. Business Discovery Conversations You will run short, focused business discussions with high-level prospects to uncover marketing needs, qualify fit, and set meetings for our Account Executives — acting as the pulse of our revenue pipeline and opportunity for the organization. Smart Follow-Ups AI-generated summaries and next steps are reviewed and sent with a few clicks — clean, professional, and fast. Skill Sharpening You review AI-driven insights from your calls: what messaging worked, objection patterns, and talk ratios — real coaching, not guesswork. Team Collaboration & Prospect Expansion You collaborate with your team to target new prospects based on real data and what’s working — allowing you to break into new prospect pools with confidence. Who you are: A Natural Conversation Starter Confident on the phone and on video, you know how to earn attention and build curiosity quickly. Tech-Forward & Coachable You enjoy using AI, CRM, and data to improve every week. Feedback excites you — it doesn’t scare you. Hunter Mentality You’re motivated by setting meetings, creating opportunities, and winning. Activity fuels you. Future Sales Leader You see the SDR role as a launchpad to Account Executive or other growth roles — and you’re hungry to earn that next seat. Compensation: Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location. Salary: $40,000 - $50,000 + Variable We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please. Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis. Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities. #LI-Remote #LI-KC1
What you’ll do
The Sales Development Representative is responsible for conducting strategic outreach and business discovery conversations to qualify leads. They will manage the sales pipeline by collaborating with the team and utilizing AI-driven insights to set meetings for Account Executives.
Requirements
The ideal candidate is a confident communicator who is tech-forward and comfortable using AI and CRM tools. A hunter mentality and a strong desire to grow into a future sales leadership role are essential for success in this position.
Listed skills
- Data analysisPreferred
- CommunicationPreferred
Other relevant skills
Identified from the job description. Confirm important requirements above.
- Sales development
- Lead qualification
- Strategic outreach
- Business discovery
- Pipeline management
- CRM
- AI-powered tools
- Communication
- Prospecting
- Data analysis
- Cold calling
- Video conferencing
- Sales coaching
- Account management
- Employment Equity
- Digital Sales
- Energetic
- Sales Prospecting
- Curiosity
- Artificial Intelligence
- Customer Relationship Management
- Knowledge Discovery
- Call Center Experience
- Sales
- Marketing
- Innovation
- New Product Development
- Telephone Skills
- Coaching
- Telecommuting
- Sales Development
- Sharpening
- Target Audience
Job areas
- Sales
- Creative & Media
- Technology
- Sales Development Representative
- Business Development Specialist
- Commercial Sales Representatives
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Additional details
- Minimum experience
- 0+ years
- Posting language
- English
- Working hours
- 40 hours per week
