Social Media Specialist

Job summary

The Social Media Specialist will create and publish organic content across various social platforms while collaborating with sales teams and clients to meet campaign objectives. They are responsible for monitoring campaign performance, analyzing results, and coordinating with paid social specialists to support integrated strategies.

Job details

Position: Social Media Specialist Position Type: Full time, Permanent (Existing Vacancy) Location: Toronto, ON (Remote) or any market in Canada (must reside in Canada and be eligible to work in Canada) The Company: Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team. The Opportunity: Are you passionate about social media, content creation, and digital storytelling? Looking for an opportunity to build your career while working with a variety of brands and industries? Postmedia is seeking an Organic Social Media Coordinator/Specialist to join our growing team. In this role, you'll help bring social strategies to life by creating and publishing content across platforms such as Facebook), Instagram, Twitter, and LinkedIn. You'll collaborate closely with clients, Sales teams, and Paid Social Specialists while gaining hands-on experience managing campaigns, analyzing performance, and helping clients grow their social presence. This is an excellent opportunity for someone early in their career who is eager to learn, take ownership, and develop their expertise in social media marketing within a fast-paced agency-style environment. What You'll Do: Partner with Sales teams to understand client goals and campaign objectives. Create engaging organic social content tailored to various platforms and audiences. Coordinate with clients to ensure content and messaging align with their brand and expectations. Schedule and publish content using social media management platforms. Monitor campaign performance and identify opportunities for optimization. Share insights and results with clients and internal teams. Collaborate with Paid Social Coordinators to support integrated social media strategies. Stay current on social media trends, platform updates, and best practices. Who You Are: Experience creating content for platforms such as Facebook, Instagram, Twitter, and LinkedIn. Familiarity with social media scheduling tools such as SocialPilot or similar platforms. Strong verbal and written communication skills with an eye for detail and quality. French language skills are considered an asset. Confidence working with clients and collaborating across teams. Experience in Canva or similar content creation tools. A proactive, self-starter mindset and willingness to learn. Strong organizational skills with the ability to manage multiple projects at once. Comfort working in a fast-paced, remote-first environment; agency experience preferred. Why Join Postmedia? Work with clients across a wide range of industries and brands. Gain exposure to both organic and paid social media strategies. Build valuable client-facing and digital marketing experience. Collaborate with experienced marketing, sales, and social media professionals. Enjoy the flexibility of a remote-first work environment with opportunities for growth and development. Compensation: Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location. Base Salary: $40,000-$45,000 We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please. Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis. Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.

What you’ll do

The Social Media Specialist will create and publish organic content across various social platforms while collaborating with sales teams and clients to meet campaign objectives. They are responsible for monitoring campaign performance, analyzing results, and coordinating with paid social specialists to support integrated strategies.

Requirements

Candidates should have experience creating content for major social media platforms and familiarity with scheduling tools like SocialPilot or Canva. Strong communication skills, a proactive mindset, and the ability to work in a fast-paced, remote-first environment are essential.

Benefits

• Remote-first work environment
• Professional growth and development opportunities

Listed skills

• Social Media Marketing · Preferred
• Campaign Management · Preferred
• Canva · Preferred
• Communication Skills · Preferred
• Project management · Preferred
• Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social media marketing
• Content creation
• Digital storytelling
• Facebook
• Instagram
• Twitter
• LinkedIn
• Social media management
• Campaign management
• Performance analysis
• Canva
• SocialPilot
• Communication skills
• Project management
• Collaboration
• Social Media Strategy
• Employment Equity
• Social Media Trends
• Canva (Software)
• Self-Starter
• Social Media Content Creation
• Organizational Skills
• Campaign Management
• Willingness To Learn
• Social Media Management
• Communication
• Content Creation
• Digital Marketing
• Digital Storytelling
• Sales
• French Language
• Marketing
• Innovation
• New Product Development
• Telephone Skills
• Social Media
• Social Media Marketing
• Social Presence Theory
• Target Audience
• Scheduling

Job areas

• Marketing
• Creative & Media
• Sales
• Social Media Specialist
• Social Media Strategist / Specialist
• Public Relations Professionals
• Market Research Analysts and Marketing Specialists

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