Media planner

Job summary

As a Senior Media Planner, you will be a key member of the strategy team focused on driving measurable business outcomes through human insights. You will be responsible for media planning, execution, and negotiation while utilizing data to inform strategic decisions.

Job details

Overview About Us: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands. Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data. You will be joining a well recognised agency with credentials: Great Places to Work certified three years in a row Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work 2022 Media Agency of the Year 2023 Media Agency of the Year finalist What we Offer: Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year Extended long weekends throughout the year with an additional day off each long weekend Wellness & Tech benefits to support what’s most important to you Birthday leave Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance Local and Global Mobility within the Publicis Groupe network Responsibilities As a Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives. Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. Responsibilities: Gather and analyze marketing, client, industry, competitive, human insight data todetermine the client’s advertising and media needs A firm understanding of marketing objectives and strategies, the human –productrelationship, and human-media relationship Analyze media alternatives and make multi-media recommendations to best allocatebudgets across media, resulting in strategic and effective media plans Campaign maintenance: ensuring quality control and adherence to overall media planobjectives and preparing campaign performance documents Utilization and knowledge of syndicated media, research, and other data resources Clear communication of media objectives, strategies and executional guidelines tointernal execution and specialty teams (Investment, Social, Programmatic, Precision,Apex, Search) Present plans to the client brand group, with assistance of Supervisor/Manager Maintain strong relationships with media suppliers and stay abreast of market conditions Work closely with external agency partners Active participation in account status meetings, both internal and external Develop/ assist with development of POVs Active participant in the overall billing and financial process - responsible for collectingand inputting data, ensuring budgets are tracked accurately and monthly client billing isaccurate and complete Attendance and active participant in mandatory training sessions Qualifications Bachelor's degree; degree or concentration in advertising, marketing, businessadministration, and communications preferred 1-3 years in Media Strong written and verbal communication and presentation skills Demonstrated experience in negotiating Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure Demonstrates critical thinking and problem-solving abilities Strong analytical abilities and proficiency in math Ability to effectively utilize media research and reporting resources Technical proficiency, particularly with media systems and MS Excel, Word andPowerPoint Additional Information Transparency matters to us. The salary range for this position is $50 000 to $60 000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.

What you’ll do

As a Senior Media Planner, you will be a key member of the strategy team focused on driving measurable business outcomes through human insights. You will be responsible for media planning, execution, and negotiation while utilizing data to inform strategic decisions.

Requirements

The role requires a bachelor's degree in a relevant field and at least 2 years of experience in a media strategy role. Candidates must possess strong analytical abilities, proficiency in media planning tools, and excellent communication skills.

Benefits

• Work Your World program
• Extended long weekends
• Wellness benefits
• Tech benefits
• Birthday leave
• Learning & Development opportunities
• Professional Development Allowance
• Local and Global Mobility

Listed skills

• Problem solving · Preferred
• Attention to detail · Preferred
• Negotiation · Preferred
• Critical Thinking · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Media strategy
• Analytical skills
• Math proficiency
• Creativity
• Consumer behavior
• Negotiation
• Attention to detail
• Prisma
• Mediatool
• Campaign planning
• Budget tracking
• Presentation skills
• Critical thinking
• Problem-solving
• Media research
• MS Excel
• Global Mobility
• Campaign Management
• Media Planning
• Planning
• Analytical Skills
• Microsoft Excel
• Research
• Business Administration
• Consumer Behaviour
• Communication
• Communication Planning
• Critical Thinking
• Empirical Evidence
• Leadership
• Marketing
• Problem Solving
• Learning Platforms
• Mathematics
• Media Strategy
• Microsoft PowerPoint
• Presentations
• Verbal Communication Skills
• Detail Oriented

Job areas

• Marketing
• Creative & Media
• Data & Analytics
• Management & Leadership
• Media Planner
• Media Planner / Buyer
• Buyers
• Public Relations Specialists

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