Senior Designer, Social

Job summary

The Senior Designer will create social-first creative assets across various platforms, translating cultural and behavioral insights into visual ideas. They will also collaborate with cross-functional teams to deliver high-quality content while mentoring junior staff.

Job details

Company Description Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more. Overview We’re looking for a Senior Designer who really understands social.Based in Toronto, you’ll work for brands that want to show up in culture, not just post into thevoid. This isn’t about maintaining calendars, it’s about creating work people actually care about.This role is for a visual thinker, maker, and social-native designer who can turn audiencebehaviour, platform trends, brand systems, and cultural moments into work people actuallynotice.You’ll design across always-on content, campaigns, creator partnerships, social toolkits, pitchwork, and integrated brand moments — bringing strong taste, strong craft, and a clear point ofview to everything you make.You’ll work closely with art directors, copywriters, strategists, account leads, media, production,community, and creator partners to make work that moves quickly without losing its quality.We’re a growing agency, which means no passengers. You’ll have real influence on how wework, what we make, and how we grow. If you like building as you go, you’ll feel right at home.And yes, this role is deeply plugged into culture. You’re across platforms, creators, trends, andshifts in behavior before they hit the mainstream. More importantly, you know what’s worthacting on, and what’s just noise.If you’re excited by the idea of shaping standout work, building something meaningful, andleaving your mark on a fast-moving agency, we should talk. Responsibilities Design social-first creative across always-on content, campaigns, creator partnerships,pitches, and integrated brand moments. Translate cultural, behavioural, and platform insights into visual ideas that feel timely,ownable, and built for how people use social. Develop design concepts, visual systems, moodboards, storyboards, mockups, socialtemplates, presentation designs, and production-ready assets. Bring strong craft to layout, typography, colour, composition, hierarchy, motion, imagetreatment, and digital storytelling. Adapt brand systems into platform-native creative across TikTok, Instagram, YouTube,LinkedIn, and emerging channels. Clearly present design thinking and rationale to internal teams and clients using visualreferences, written explanation, and strategic context. Interpret feedback, identify the real ask, and translate stakeholder input into strongercreative work. Partner closely with creative, strategy, account, media, production, community, andcreator teams from brief through delivery. Manage multiple projects, deadlines, feedback rounds, and deliverables whilemaintaining accuracy, consistency, and high creative standards. Mentor junior designers and creatives through clear direction, constructive feedback,and support that helps them grow. Use AI tools thoughtfully to support visual exploration, storyboards, pitch concepts,presentation design, mockups, custom assets, and production efficiencies. Qualifications 5+ years of experience in a creative agency, social agency, digital agency, designstudio, content studio, or comparable creative environment. A strong portfolio that demonstrates social-first design, visual craft, platform fluency, andthe ability to bring ideas from concept through execution. Strong design skills across layout, typography, colour, composition, motion, image-making, presentation design, and digital storytelling. Deep understanding of how brands show up across social platforms, including organic,paid, creator-led, and campaign content. Demonstrated platform fluency across Meta, TikTok, YouTube, LinkedIn, and emergingchannels, including formats, behaviours, specs, and best practices. Strong working knowledge of tools such as Adobe Creative Suite, Figma, Google Slides,Keynote, and relevant social or creator tools. Ability to communicate design concepts clearly, defend creative decisions, and translatefeedback into actionable design improvements. Strong creative problem-solving skills, with the ability to explore multiple concepts, adaptquickly, and protect the integrity of the idea. Strong organizational skills, with the ability to manage multiple projects, timelines,feedback loops, and production needs in a fast-moving environment. Experience mentoring junior designers or creatives, giving constructive feedback, andleading by example. Curiosity and working fluency with AI tools such as Adobe Firefly, Midjourney, ChatGPT,Gemini, RunwayML, or similar platforms is an asset. A strong eye for internet culture, visual culture, creators, entertainment, emergingformats, and how technology is changing creativity. Proudly accountable, collaborative, calm under pressure, and excited to make workpeople actually want to spend time with. Additional Information SalaryTransparency matters to us. The salary range for this position is CAD $85K - 90K peryear. Actual compensation within this range will be based on a variety of factors, includingrelevant experience, knowledge, skills, and applicable certifications. This range reflects what wereasonably expect to offer based on current market data.AI UseWe use artificial intelligence tools to support parts of our hiring process, such as reviewingapplications or analysing resumes. These tools assist our recruitment team but never replacehuman decision-making. We believe in a human-first approach, where your experience andpotential are recognised by people.Publicis Canada is committed to building a diverse workforce representative of our community.We encourage and are pleased to consider all qualified candidates, without regard to race,colour, citizenship, religion, sex, marital/family status, sexual orientation, gender identity,Aboriginal status, age, disability, or persons who may require an accommodation, to apply. Ifyou require a specific accommodation, please contact Human Resources.We’re committed to building a diverse and inclusive workplace. Accommodations are availablethroughout the hiring process upon request.

What you’ll do

The Senior Designer will create social-first creative assets across various platforms, translating cultural and behavioral insights into visual ideas. They will also collaborate with cross-functional teams to deliver high-quality content while mentoring junior staff.

Requirements

Candidates must have 5+ years of experience in a creative or digital agency with a strong portfolio demonstrating social-first design skills. Proficiency in Adobe Creative Suite, Figma, and a deep understanding of social media platforms and trends are required.

Listed skills

• Figma · Preferred
• Typography · Preferred
• Layout Design · Preferred
• Mentorship · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social media design
• Adobe Creative Suite
• Figma
• Typography
• Layout design
• Motion graphics
• Digital storytelling
• Platform fluency
• Creative strategy
• Visual systems
• Concept development
• Presentation design
• Art direction
• Content creation
• Mentorship
• AI tools
• Google Gemini
• Influencing Skills
• Presentation Design
• ChatGPT
• Workplace Inclusivity
• Figma (Design Software)
• Composure
• Media Production
• Constructive Feedback
• Organizational Skills
• Adobe Firefly
• Curiosity
• Visual Composition
• Google Slides
• Decision Making
• Communication
• Creativity
• Creative Problem Solving
• Design Thinking
• Digital Storytelling
• Marketing
• Operations
• Timelines
• Visual Systems
• Storyboarding
• Calmness Under Pressure
• Visual Culture

Job areas

• Creative & Media
• Art & Design
• Marketing
• Designer
• Multimedia Designer / Animator
• Graphic and Multimedia Designers
• Special Effects Artists and Animators

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