Media & Community Relations Manager

About The PWHL The Professional Women’s Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion — on and off the ice. Position Summary The Media & Community Relations Manager serves as the primary lead for all media relations and community engagement efforts for the Toronto Sceptres. Reporting to the Sceptres’ Director, Business Operations and working closely with the League’s Communications and External Affairs team, this role drives storytelling, communications strategy, and relationship building to grow the Toronto market while ensuring alignment with PWHL standards. This is a foundational role in establishing the team’s voice, presence, and community footprint as we continue growing professional women’s hockey in Toronto. The pay range for this position is $74,000 to $89,000 CAD annually. This posting is for an existing vacancy. Key Duties & Responsibilities Develop and execute local media and community relations strategies aligned with PWHL communications objectives and standards. Serve as the primary media contact for the Toronto Sceptres, cultivating and maintaining strong relationships with local and national digital, radio, print and television media to expand coverage and brand visibility in the Toronto market and across Canada. Proactively identify, develop, manage, and pitch compelling storylines that showcase the team, its players, coaches, and community impact.Arrange and coordinate in-person, virtual, and phone interviews as needed for team personnel and players, facilitating effective preparation and communication with media representatives. Coordinate media access and coverage for practices, home games, and team events, including media accreditation, interview scheduling, and on-site media operations. Work in partnership with the league to develop media materials, including the media guide, game notes, starting lineups, and press releases. Support crisis communications and sensitive issues in partnership with league communications leadership. Collaborate with photographers, videographers, and content teams to deliver high-quality media assets that support communications and marketing objectives. Lead community engagement initiatives, including media appearances, community events, theme and Unity Games, and the team’s charitable donation program. Maintain a strong understanding of the team, League, and local Toronto media and sports landscape, while ensuring confidentiality and professionalism across all communications activities. Required Qualifications Minimum of 5 years working in sports media relations, public relations, communications, journalism, or related professional experience. Bachelor’s degree in communications, media, sports management, or a related field. Proven experience in media and public relations, including media pitching, relationship building, press operations, and handling sensitive or high-profile communications. Excellent written and verbal communication skills, with the ability to collaborate effectively across teams. Proficiency with computers and Microsoft Office programs. This position is based in Canada. Applicants must be legally authorized to work in Canada on a full-time basis. The PWHL does not provide work permit sponsorship for this role. Preferred Qualifications Experience in the sports and entertainment industry. Existing relationships with Toronto-area media outlets, reporters, and editors. Strong knowledge of hockey, including the game’s structure, terminology, and culture, with the ability to apply that knowledge to media strategy and storytelling. Experience building a brand in sports and entertainment. Flexibility & Travel Flexibility to work evenings, weekends, and non-traditional hours as required by the game and event schedule. Ability to be on-site at all home games and events, frequent attendance at practices and other activities in the Toronto market, as well as team travel to away games and events (via bus and air) is required. The Professional Women’s Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or Veteran status, or any other protected class. A background check will be conducted once a successful candidate is identified.

Lead media relations and community engagement for the Toronto Sceptres to grow the team's brand visibility in the Toronto market. Develop communications strategies, manage media contacts, and coordinate coverage for games and team events.

Requires a bachelor's degree and at least 5 years of professional experience in sports media relations, PR, or journalism. Must be legally authorized to work in Canada and be available for non-traditional hours and travel.

• Microsoft OfficePreferred

Identified from the job description. Confirm important requirements above.

• Media Relations
• Public Relations
• Community Engagement
• Communications Strategy
• Storytelling
• Press Operations
• Crisis Communications
• Relationship Building
• Media Pitching
• Content Coordination
• Event Management
• Microsoft Office

• Sports & Recreation
• Creative & Media
• Marketing
• Management & Leadership

Minimum education

Bachelor’s degree

Minimum experience

5+ years

Apply by

Sep 5, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level