content marketing specialist

*Location:* Winnipeg, MB *Job Type:* Full-Time/Permanent *Pay:* *CA$45,000.00 to CA$50,000.00 annually* *About the Role* Quality Classrooms is seeking a creative and results-driven Marketing Specialist to develop, execute, and optimize multi-channel marketing campaigns. This role has a strong emphasis on *owning email marketing from end to end*, from campaign planning and audience segmentation to deployment, reporting, and optimization. *Responsibilities* * Own the end-to-end execution of email marketing campaigns, including planning, segmentation, content creation, design, testing, deployment, and reporting. * Build and manage promotional, automated, nurture, and product-focused email campaigns. * Monitor campaign performance and optimize open rates, click-through rates, conversions, and engagement. * Create content and marketing assets for email, social media, and promotional campaigns. * Write compelling marketing copy, subject lines, and calls-to-action. * Design graphics and edit images and videos to support marketing initiatives. * Analyze campaign results and provide recommendations for continuous improvement. *Qualifications* * 2+ years of experience in marketing, campaign management, or digital marketing. * Proven experience independently managing email marketing campaigns from strategy through reporting. * Experience with Mailchimp, HubSpot, Klaviyo, or similar email platforms. * Strong copywriting, content creation, and visual design skills. * Experience analyzing marketing performance data and generating insights. *About Quality Classrooms* Quality Classrooms supports learning environments by delivering high?quality products, services, and solutions to educational organizations. We are a collaborative, values?driven organization focused on accountability, continuous improvement, and strong cross?functional teamwork. Our leaders play an active role in shaping strategy, supporting people, and driving sustainable growth. Pay: $45,000.00-$50,000.00 per year Benefits: * Casual dress * Dental care * Disability insurance * Extended health care * Life insurance * On-site parking * Vision care Ability to commute/relocate: * Winnipeg, MB R3H 0N5: reliably commute or plan to relocate before starting work (required) Education: * Bachelor's Degree (preferred) Experience: * Email marketing: 2 years (required) Location: * Winnipeg, MB R3H 0N5 (required) Work Location: In person