Technical Sales Representative

Original job posting

Develop Canadian business by prospecting for new customers, growing accounts, and building relationships with distributors, OEMs, machine builders, system integrators, panel builders, and industrial end users. Conduct customer visits and technical sales discussions, recommend cable solutions, support distribution sell-through, and manage sales from prospecting through negotiation and ongoing account management.

Job details

Technical Sales Representative General Company Info Our client is a global manufacturer and specialist in high-performance industrial cables, automation cables, wiring products, and field-installed components. Recognized internationally for providing bespoke cable solutions across industrial machinery, HVAC, oil & gas, and industrial automation sectors, our client is expanding its presence in the Canadian market. Joining this organization offers the opportunity to drive business development, build strategic market channels, and work closely with senior leadership to shape commercial growth in Canada. General Role Info Job Title: Technical Sales Representative Location: Greater Toronto Area (GTA), Ontario Work Model: Mostly Remote / Hybrid (with travel to client sites across the GTA) As a Technical Sales Representative, you will take direct ownership of business development and commercial growth in the Canadian market. Working in close collaboration with the Managing Director, you will actively prospect, build customer relationships, open doors, and expand distribution channels for specialized industrial and automation cables. Main Responsibilities Drive business development and account growth across Canada by identifying, targeting, and securing new customer opportunities. Establish, manage, and expand strong relationships with electrical distributors, industrial distributors, OEMs, machine builders, system integrators, panel builders, and industrial end users. Conduct client site visits and technical discussions to understand customer applications and recommend tailored cable and wiring solutions. Partner closely with electrical and industrial distribution networks to drive sell-through and brand positioning. Deliver technical sales presentations, product demonstrations, and technical guidance on industrial cables, tray cables, VFD cables, and automation wiring. Execute full-cycle sales strategies from initial prospect identification to contract negotiation and ongoing account management. Monitor market trends, competitor activity, and channel needs to continuously identify growth avenues in the Canadian industrial ecosystem. Must Haves Experience: Solid B2B technical sales experience within the industrial cable, automation cable, electrical distribution, or industrial automation sectors. Channel Knowledge: Proven track record selling to and through electrical and industrial distributors. Network: Existing relationships with distributors, OEMs, panel builders, machine builders, or industrial end users in Canada. Technical Aptitude: Strong ability to engage in technical product discussions with engineers, panel builders, and procurement teams. Market Familiarity: Deep knowledge of the Canadian industrial automation and manufacturing landscape. Location & Mobility: Based in the Greater Toronto Area (GTA) with a valid driver’s license and willingness to travel to client sites across Ontario and Canada as needed. Soft Skills: Proactive, self-motivated, highly independent, and possess strong communication skills. Nice to Haves Industry Background: Direct experience with manufacturers or specialty distributors such as Southwire, LUTZE, LAPP, igus, Elettrotek Kabel, HELUKABEL, or SAB. Product Knowledge: Direct sales expertise with industrial cables (TC-ER, VFD, CIC, MTW, WTTC, instrumentation, control, and flexible high-flex cables). Language Skills: Professional fluency in French is considered a strong asset. Other Important Info Salary Range: $100,000 - $120,000 CAD base salary per annum (plus performance incentives) Benefits: Full Benefits Suite (Comprehensive Health, Dental, Vision, and Paramedical coverage) Work Model: Mostly Remote / Hybrid with local travel across the Greater Toronto Area How to Apply If you're interested in taking on this zero-to-one build, and possess the must-haves listed above explicitly demonstrated on your CV - please submit your updated resume directly to ANDY.WETTLAUFER@RANDSTADDIGITAL.COM This post is for existing and upcoming vacancies.

What you’ll do

Develop Canadian business by prospecting for new customers, growing accounts, and building relationships with distributors, OEMs, machine builders, system integrators, panel builders, and industrial end users. Conduct customer visits and technical sales discussions, recommend cable solutions, support distribution sell-through, and manage sales from prospecting through negotiation and ongoing account management.

Requirements

Candidates must have B2B technical sales experience in industrial cables, automation cables, electrical distribution, or industrial automation, along with a proven record of selling through distribution channels and relevant Canadian industry relationships. The role requires technical product discussion skills, knowledge of the Canadian industrial market, GTA residence, a valid driver’s license, willingness to travel, and a proactive, independent approach.

Benefits

• Health Coverage
• Dental Coverage
• Vision Coverage
• Paramedical Coverage

Listed skills

• Business development · Preferred
• Contract Negotiation · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B Technical Sales
• Business Development
• Account Growth
• Electrical Distribution Channels
• Industrial Distribution Channels
• Customer Relationship Management
• Industrial Cables
• Automation Cables
• Technical Product Presentations
• Product Demonstrations
• Application Analysis
• Contract Negotiation
• Market Analysis
• Channel Development
• Industrial Automation
• Client Site Visits

Job areas

• Sales
• Manufacturing
• Engineering