Marketing Manager, Small Business Banking

Job summary

The Marketing Manager will drive integrated end-to-end campaign development and execution, from creative briefing to performance analysis. They will also foster collaborative relationships with internal stakeholders and external agencies to ensure project alignment and timely delivery.

Job details

Job Description The Opportunity The RBC Small Business Marketing team is hiring a Marketing Manager who can understand the aspirations and challenges of small business owners and can turn insights into campaigns that connect and drive results. This is a unique role that intersects segment and product marketing. You’ll develop and execute direct-to-consumer strategies through integrated mass digital campaigns that strengthen our leadership in Canadian small business banking. This is a hands-on role: you’ll brief agencies, align stakeholders, navigate reviews and approvals, and keep timelines on track. You’re comfortable with the details and confident with the big picture. If you thrive in a fast-paced environment, and can navigate a complex matrix organization with ease, we want to hear from you. What You’ll Do Drive Integrated Campaigns Support end-to-end campaign development and execution—from creative and media briefs through to activation. You’ll manage timelines, coordinate with agencies, and ensure flawless delivery. Build Strong Partnerships Foster collaborative relationships across the organization and with external agencies. Keep everyone aligned, informed, and moving forward together. Navigate Stakeholder Dynamics Secure timely approvals from business partners, senior executives and legal teams. Present effectively to diverse audiences—from creative agencies to leadership. Track Performance & Drive Insights Monitor campaign metrics, analyze results, and contribute insights that demonstrate impact and inform future strategies. Manage Budgets Support end-to-end budget management, including monthly forecasting, tracking, and reconciliation. Must Have 3-5 years of marketing experience in integrated campaign management, brand marketing, or segment marketing Deep understanding of small business segments and their customer journey Proven track record managing integrated campaigns and successful launches Experience working collaboratively with creative and media agencies Strong project management skills with the ability to juggle multiple priorities Outstanding communication skills—written and verbal—with the ability to influence and secure approvals Natural collaborator who builds positive relationships across teams Comfortable working with data and analytics to measure success Ability to lead and adapt in ambiguous situations and drive outcomes University or college degree in Marketing, Communications, Business, or related field Nice to Have Previous B2B marketing experience Track record working effectively in cross-functional teams Experience working in a matrix organization What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work and make a difference Opportunities to building close relationships Job Skills Brand Marketing, Communication, Creativity, Cross-Functional Teamwork, Cross Promotions, Customer Behavior, Industry Knowledge, Integrated Campaigns, Long Term Planning, Marketing, Marketing Activities, Product Services, Segmented Marketing, Small Businesses Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: WEALTH MANAGEMENT Job Type: Regular Pay Type: Salaried Posted Date: 2026-09-14 Application Deadline: 2026-09-28 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

What you’ll do

The Marketing Manager will drive integrated end-to-end campaign development and execution, from creative briefing to performance analysis. They will also foster collaborative relationships with internal stakeholders and external agencies to ensure project alignment and timely delivery.

Requirements

Candidates must have 3-5 years of experience in integrated, brand, or segment marketing with a deep understanding of small business customer journeys. A university or college degree in Marketing, Communications, Business, or a related field is required.

Benefits

• Coaching and development opportunities • Professional growth support • Collaborative team environment

Listed skills

• Data analysis · Preferred
• Communication · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Integrated Campaign Management
• Brand Marketing
• Segment Marketing
• Small Business Banking
• Project Management
• Stakeholder Management
• Agency Management
• Budget Management
• Data Analysis
• Communication
• Strategic Planning
• Customer Journey Mapping
• Cross-functional Collaboration
• Marketing Strategy
• Performance Tracking
• Media Briefs
• Influencing Skills
• Workplace Inclusivity
• Small Business Marketing
• Cross-Functional Coordination
• Business-To-Business (B2B) Marketing
• Campaign Management
• Direct-to-Consumer (DTC)
• Planning
• Budgeting
• Business Marketing
• Reconciliation
• Commercial Banking
• Consumer Behaviour
• Creativity
• Forecasting
• Leadership
• Marketing
• Innovation
• Marketing Communications
• Marketing Management
• Matrix Management
• Wealth Management
• Product Marketing
• Coaching
• Timelines
• Collaboration

Job areas

• Marketing
• Finance & Accounting
• Management & Leadership
• Vice President of Small Business Banking
• Financial Relationship Manager
• Technical and Medical Sales Professionals (excluding ICT)
• Securities, Commodities, and Financial Services Sales Agents