Manager Marketing & Digital Communications

Overview Manager, Marketing & Digital Communications Corporate Services - Communications Status: Regular Full Time Salary Range: $139,474 - $174,342 per annum plus comprehensive benefits Hiring Range: $139,474 - $156,908 per annum plus comprehensive benefits Work mode: Hybrid* see below for more details about this work mode. Location: 10 Peel Centre Drive, Brampton Hours of work: 35 hours per week At the Region of Peel, we’re committed to delivering exceptional client experiences through data-driven insights and innovative digital strategies. As Senior Manager, Customer Experience and Digital Strategy, you’ll lead efforts in leveraging customer data to drive exceptional experiences and business growth, helping shape how we engage with our community and deliver modern, responsive services. The Opportunity The Manager, Marketing & Digital Communications provides strategic leadership and oversight for the Region of Peel's marketing, digital communications, web services, social media, and multimedia functions. The role leads a team of communications professionals responsible for planning, developing, implementing, and evaluating integrated marketing and digital communication strategies that increase awareness of Regional programs and services, enhance stakeholder engagement, strengthen the Region's brand, and support organizational priorities. As a member of the broader Communications leadership team, the Manager contributes to the development and implementation of divisional strategies, priorities, and performance measures while ensuring the Region's digital presence, marketing initiatives, and brand standards support positive user experiences and measurable business outcomes. Responsibilities: Strategic Leadership & Planning Provide leadership, direction, coaching, and oversight to a team of communications professionals responsible for marketing, digital communications, web services, social media, content management, creative services, and multimedia production. Lead the strategic planning, development, implementation, and evaluation of integrated marketing and digital communications strategies that support Regional priorities, programs, services, and initiatives. Develop and implement innovative marketing and digital communication solutions that increase awareness, engagement, and adoption of Regional programs and services. Apply systems thinking and organizational insight to identify opportunities, mitigate risk, and align marketing and digital communications initiatives with corporate objectives and business outcomes. Contribute to divisional planning and the achievement of Strategic Communications priorities, objectives, and performance measures. Digital Communications & Content Strategy Provide strategic guidance and expertise across the organization to ensure digital information and services are findable, usable, accessible, mobile-enabled, and aligned with user needs and expectations. Lead the development and implementation of an integrated approach to web, social media, digital marketing, and multimedia communications. Establish and oversee governance, standards, and content management practices for the Region's internet, intranet, social media channels, and video/multimedia content. Ensure compliance with applicable legislation and standards, including the Accessibility for Ontarians with Disabilities Act (AODA), accessibility requirements, and Regional brand guidelines. Align digital communication priorities and initiatives with the Region's Digital Strategy and desired organizational outcomes. Marketing, Brand & Stakeholder Relations Lead strategic marketing initiatives designed to increase public awareness of Regional programs and services and support behavioural change objectives. Collaborate with Communications teams and business partners to enhance, protect, and maintain the integrity and consistency of the Region's brand. Build and maintain strong relationships with internal and external stakeholders to advance strategic communications objectives and promote Regional services and initiatives. Provide expert consultation and advice to senior leaders and stakeholders on marketing, digital communications, content strategy, social media, and user experience best practices. Performance Measurement & Continuous Improvement Develop performance measures and evaluate the effectiveness of marketing and digital communications initiatives through analytics, reporting, and stakeholder feedback. Monitor emerging trends, technologies, and best practices in marketing, digital communications, social media, web management, and user experience. Identify opportunities for innovation, optimization, and continuous improvement to enhance service delivery and stakeholder engagement. Apply data, analytics, and insights to inform strategic decisions and improve communication outcomes. Financial & People Leadership Manage operating and capital budgets and ensure effective stewardship of financial resources. Lead procurement activities and oversee external vendors, consultants, contracts, and service providers. Foster a high-performance culture through coaching, mentoring, performance management, succession planning, and professional development. Ensure team capacity, skills, and capabilities support current and future service delivery requirements. Qualifications: Degree or diploma in Marketing, Communications, Public Relations, Digital Media, Digital Strategy, Digital Marketing, or a related discipline, or an equivalent combination of education and experience. Minimum of seven (7) years of progressively responsible experience in digital communications, digital media, communications, marketing, public relations, or a related field. At least 5 years experience in leading diverse team of Communications professionals that have demonstrated achieving service outcomes Demonstrated experience leading and developing multidisciplinary teams and achieving strategic service outcomes. Proven ability to build collaborative relationships and influence stakeholders across all levels of an organization. Extensive experience developing and implementing marketing, digital communications, and stakeholder engagement strategies. Strong knowledge of website development, website governance, content management systems, information architecture, and digital user experience principles. Strong understanding of how content, graphic design, multimedia, and technology integrate to create engaging and effective communications. Demonstrated experience leading successful marketing campaigns and measuring results through analytics and performance metrics. Sound knowledge of behavioural insights, behaviour change principles, and change management concepts as they relate to marketing and communications. Strong understanding of digital communication channels, social media platforms, multimedia production, and emerging technologies. Knowledge of search engine optimization (SEO) principles, content strategy, digital accessibility standards, and web best practices. Experience with web publishing, content management systems, HTML/CSS, image and video optimization, and social media content distribution. Demonstrated ability to lead strategic and operational planning initiatives and effectively manage resources in a complex environment. Excellent analytical, problem-solving, organizational, and project management skills. Exceptional written, verbal, presentation, and stakeholder communication skills. Proficiency with Microsoft Office Suite and contemporary digital communication and social media platforms. Be bold. Think big. Join us. Perks That Make Work Fun (and Your Life Easier)! At Peel Region, we believe in taking care of you. Here's what you'll enjoy when you join our team: Top-Notch Benefits: Comprehensive Health, Dental, and Vision plan (yes, even psychological health coverage) — starting on your very first day! OMERS Pension Plan: Automatic enrolment to help secure your future with peace of mind. Vacation Time That Grows: Start with 3 weeks of vacation per year— because work-life balance is important! Personal Days Just for You: Enjoy 3 paid personal days and floating holidays to recharge whenever you need. Wellness First: Flexible hours to fit your lifestyle and prioritize your health and well-being. Performance Pays Off: Annual performance reviews with merit increases — your hard work is recognized and rewarded! Supportive, Respectful Culture: Work in an environment where leadership truly cares, and inclusivity is celebrated. Learning & Growth: Access to tuition reimbursement and tons of development resources to keep you growing — whether in your career or on a personal level. We’ve got you covered — because we know happy, healthy people do their best work! In this role, you’ll benefit from the flexibility of a hybrid work arrangement that prioritizes meaningful in-person connection. A minimum of two days per week on-site is expected, with additional in-person presence as operational needs evolve. This arrangement allows for a blend of in person and hybrid work that adapts to support both organizational priorities and employee flexibility and is subject to change over time. It's important to note that your off-site work location must be within the province of Ontario. This ensures that we're compliant with all regulations and policies. The Region of Peel offers job based flexible hours of work that allows employees to manage personal and professional responsibilities while at the same time ensures business operational needs and customer service expectations are achieved. Interview: Our recruitment process will include video conference technology Kindly ensure to regularly monitor your spam and junk email folders, as important communications regarding your application may be directed there. If this opportunity matches your qualifications and experience, please apply on-line. About Us Peel Region consists of the cities of Brampton and Mississauga, and the town of Caledon. Peel Region delivers essential services to more than 1.5 million residents and approximately 200,000 businesses. We’re working to create a community that is safe, inclusive, and accessible. A place where everyone feels they belong and can access the services they need to thrive throughout each stage of life. Our workforce is 6,700 strong and since 1974, we’ve been delivering a wide range of resident focused services. Our services include paramedic services, health programs, long-term care and services for seniors, child care support, garbage collection and recycling, waste water and water treatment, road maintenance, financial assistance, and housing support. Recognized by Canada's Healthy Workplace Month® with the Great Employer Award presented by Excellence Canada, Peel Region is a place where everyone feels they belong. We strive to develop a workplace that values and respects diversity, practices inclusion, recognizes the unique contributions and abilities of all people and facilitates innovative thinking. At Peel Region, people come first. Each employee has an important role within our community and when we work together, it’s impactful. We encourage you to join us in delivering essential services and programs to our diverse community. You won't find a better opportunity than Peel Region. Additional Information Peel Region is committed to a diverse and inclusive workplace where everyone is respected and valued for their contributions, and where everyone is treated fairly and has opportunity to grow and develop. As one of the most diverse regions in Canada, we are committed to establishing a qualified workforce that is reflective of the population we serve.Peel Region is committed to providing accommodations throughout the recruitment process, upon request. If you require accommodation, please notify us and we will work with you to meet your needs. Accessible formats and communication supports are available. Please contact [email protected] Please be advised, Peel Region uses email to communicate with applicants for open job competitions and does not use AI technology in any part of the recruitment process. It is the applicant’s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e., testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the position and your application will be removed from the competition.

The manager provides strategic leadership for marketing, digital communications, and multimedia functions to enhance stakeholder engagement and brand presence. They are responsible for leading multidisciplinary teams, managing budgets, and implementing data-driven strategies to support organizational priorities.

Candidates must possess a degree or diploma in a relevant field and at least seven years of progressively responsible experience in communications or marketing. A minimum of five years of experience leading diverse teams and achieving strategic outcomes is also required.

• Comprehensive health, dental, and vision plan • Psychological health coverage • OMERS pension plan • Vacation time • Paid personal days • Floating holidays • Flexible hours • Tuition reimbursement

• Change ManagementPreferred
• Team LeadershipPreferred
• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Strategic leadership
• Digital communications
• Marketing strategy
• Web services
• Social media management
• Content management
• Multimedia production
• Stakeholder engagement
• Performance measurement
• Data analytics
• Change management
• Project management
• Budget management
• Accessibility compliance
• User experience
• Team leadership
• Business Metrics
• Digital Media Strategy
• Influencing Skills
• Digital Communications
• Workplace Inclusivity
• Stakeholder Communications
• Strategic Decision Making
• Garbage Collection (Computer Science)
• Influencing Without Authority
• Social Media Content Management
• Emerging Technologies
• Social Media Content
• Risk Mitigation
• Planning
• HyperText Markup Language (HTML)
• Artificial Intelligence
• Analytics
• Data Analysis
• Brand Management
• Strategic Planning
• Change Management
• Customer Service
• Content Management Systems
• Communication
• Public Relations
• Procurement
• Content Management
• Continuous Improvement Process
• Corporate Services
• Customer Data Management
• Digital Data
• Digital Marketing
• Web Development
• Performance Management

• Marketing
• Management & Leadership
• Government & Public Sector
• Creative & Media
• Data & Analytics
• Digital Marketing and Communications Manager
• Marketing Communications Manager
• Sales and Marketing Managers
• Public Relations Managers

Minimum education

Bachelor’s degree

Minimum experience

5+ years

Apply by

Sep 11, 2026

Posting language

English

Working hours

35 hours per week

Office presence

2 days per week