Director, Strategic Insights

Job summary

The Director of Strategic Insights leads the development of the enterprise insights roadmap by integrating customer analytics, market research, and behavioral data. This role partners with senior leadership to embed data-driven decision-making into organizational planning and performance measurement.

Job details

Company Description For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next. Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. We believe great people do their best work alongside other great people. Here, you’ll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership. Come raise the bar of Canadian fashion with us. Job Description The Director, Strategic Insights leads the Strategic Insights function by translating customer, market, and behavioural data into actionable insights that support business decisions. Reporting to the VP, Data Strategy, this role partners with brands and cross-functional teams to strengthen insight capabilities and embed a customer-focused, data-driven approach into planning, prioritization, and performance measurement across the organization. Key Responsibilities Define and execute the enterprise Strategic Insights roadmap, integrating customer analytics, consumer research, and market intelligence into a unified capability Lead advanced customer analytics and translate behavioural data into actionable strategies to improve acquisition, retention, engagement, and lifetime value Oversee consumer and market research programs to inform brand positioning, strategic planning, and executive decision-making Partner with senior leadership to embed insights into planning, prioritization, and performance measurement across the organization Build and lead a high-performing, multidisciplinary insights team while driving adoption of data-driven decision-making and innovation Qualifications 10+ years of experience in strategic insights, analytics, or research leadership within retail or consumer-driven environments Strong strategic and commercial acumen with the ability to link insights to business outcomes and influence executive decisions Deep expertise in quantitative and qualitative methodologies, including customer segmentation, predictive analytics, and market research Proven leadership experience building and developing high-performing, cross-functional teams in a matrix environment Excellent communication and storytelling skills, with the ability to translate complex data into clear, compelling executive narratives Bilingual French and English to communicate with teams and stakeholders across Canada Additional Information What Sets Us Apart: Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life. Well-Being First: Access a comprehensive benefits program designed to take care of you. Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones. Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO. Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals. *Certain conditions apply Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract. Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience. The use of Artificial Intelligence may be used for candidate screening purposes. We thank all applicants. Only selected candidates will be contacted. #LI-AG1 #LIhybrid Business Type: Head Office - Corporate Services Department ID: 21400 - EC-Strategic Insights Job Type: Replacement Status: Permanent

What you’ll do

The Director of Strategic Insights leads the development of the enterprise insights roadmap by integrating customer analytics, market research, and behavioral data. This role partners with senior leadership to embed data-driven decision-making into organizational planning and performance measurement.

Requirements

Candidates must have 10+ years of leadership experience in strategic insights, analytics, or research within retail or consumer-driven environments. Strong commercial acumen and the ability to communicate complex data to executive stakeholders are essential, along with bilingual proficiency in French and English.

Benefits

• Hybrid work environment
• Comprehensive benefits program
• Paid leave
• Sick days
• Vacation time
• Employee discounts
• Referral rewards
• Annual bonuses
• Career advancement
• Tuition reimbursement

Listed skills

• Leadership · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Strategic insights
• Data strategy
• Customer analytics
• Market research
• Predictive analytics
• Customer segmentation
• Strategic planning
• Performance measurement
• Leadership
• Commercial acumen
• Cross-functional collaboration
• Executive communication
• Storytelling
• Bilingualism
• Data-driven decision making
• Communication
• Planning
• Influencing Skills
• Prioritization
• Curiosity
• Decision Making
• Innovation
• Data-Driven Decision Making
• Research
• Customer Service
• Strategic Planning
• Collections
• Predictive Analytics
• Market Intelligence
• Market Research
• Business Decisions
• Bilingual (French/English)
• Corporate Services
• Professional Networking
• Performance Measurement
• Data Strategy
• Marketing Research
• Customer Segmentation
• Brand Positioning
• Customer Analytics

Job areas

• Management & Leadership
• Data & Analytics
• Retail
• Marketing
• Consulting
• Strategic Insights Manager
• Strategic Planner / Analyst
• Management and Organization Analysts
• General and Operations Managers

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