Specialist, Paid Media

Job summary

The Paid Media Specialist develops and executes integrated media plans across digital platforms to support growth and marketing objectives. They also lead ad operations, including campaign setup, budget pacing, and performance analysis to optimize future strategies.

Job details

Company Description We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before. Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country. Job Description (12-month contract) The Paid Media Specialist plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for the RCL banners, in close collaboration with both internal and external partners. Key Responsabilities Drive the development of media plans, identifying high‑impact placement and buying opportunities across all stages of the conversion funnel in collaboration with the digital media team. Execute and manage multi‑channel campaigns — Display, Social, SEM, and Affiliate — across all major media buying platforms (Google Ads, Meta Business Manager, DSPs, Impact, etc.), working closely with interactive strategists. Partner with RCL’s marketing and e‑commerce teams to develop and deploy media strategies, including briefs, audience segmentation, creative coordination, tagging, and tracking. Lead Ad Operations (Ad Ops) by overseeing campaign setup and trafficking, budget pacing, ongoing optimizations, and performance reporting. Analyze campaign performance in real time and post‑campaign, identifying optimization opportunities to achieve KPIs and evaluating overall results while providing insights to shape future strategies. Champion innovation and digital excellence internally by staying ahead of industry trends, emerging ad tech, and evolving best practices. Fuel RCL’s omnichannel growth by contributing to media advancements in attribution, personalization, audience strategy, and more. Qualifications What Sets You Apart Bachelor’s degree in E-commerce, Marketing, or a related field. 2+ years of hands-on experience in digital media buying. Technical Competencies Proficiency with major media buying platforms: Google Ads, Meta Business Manager, and DSPs. Strong knowledge of Paid Search, Display/Programmatic, and Paid Social. Practical experience with Google Analytics (an asset). Bilingualism (French and English) required, both spoken and written, to collaborate with multiple internal teams and operate tools used in the role. Core Competencies Excellent communication and presentation abilities. Ability to simplify and explain complex concepts to diverse stakeholders. Strong collaboration skills and comfort working in a fast‑paced environment. Additional Information What Sets Us Apart: Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life. Well-Being First: Access a comprehensive benefits program designed to take care of you. Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones. Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO. Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals. *Certain conditions apply Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract. Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience. The use of Artificial Intelligence may be used for candidate screening purposes. We thank all applicants. Only selected candidates will be contacted. #LI-Hybrid #LI-HV1 Business Type: Head Office - Corporate Services Department ID: 21320 - EC-Digital Media & SEO Job Type: Replacement Status: Temporary Employment Duration: 12 months

What you’ll do

The Paid Media Specialist develops and executes integrated media plans across digital platforms to support growth and marketing objectives. They also lead ad operations, including campaign setup, budget pacing, and performance analysis to optimize future strategies.

Requirements

Candidates must hold a bachelor's degree in E-commerce, Marketing, or a related field and possess at least 2 years of hands-on digital media buying experience. Proficiency in major media platforms and bilingualism in French and English are required for this role.

Benefits

• Hybrid work environment • Comprehensive benefits program • Paid leave • Sick days • Vacation time • Employee discounts • Referral rewards • Annual bonuses • Tuition reimbursement

Listed skills

• Performance Reporting · Preferred
• Communication · Preferred
• Campaign Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital media buying
• Google Ads
• Meta Business Manager
• DSPs
• Paid search
• Programmatic advertising
• Paid social
• Google Analytics
• Ad operations
• Campaign management
• Budget pacing
• Performance reporting
• Audience segmentation
• Bilingualism
• Communication
• Strategic planning
• Performance Reporting
• E-Commerce Marketing
• Paid Media
• Media Planning
• Professional Networking
• Bilingual (French/English)
• Media Buying
• Audience Segmentation
• Customer Service
• Textiles
• Contextual Advertising
• Corporate Services
• Search Engine Optimization
• Marketing
• Innovation
• Key Performance Indicators (KPIs)
• Operations
• Presentations
• Search Engine Marketing
• Collaboration
• Coordinating
• Collections

Job areas

• Marketing
• Creative & Media
• Retail
• Data & Analytics
• Paid Media Specialist
• Media Planner / Buyer
• Buyers
• Public Relations Specialists