Organic Content Strategist - 26071701

Job summary

You will own the organic content strategy by aligning customer insights, trends, and product launches to drive brand discovery and growth. You will collaborate with creative teams to develop briefs and storytelling angles while optimizing content for search and social platforms.

Job details

We're looking for an Organic Content Strategist who can turn products, customer insights, trends, and cultural moments into content people actually want to watch, save, share, and search for. This is not a traditional Social Media Manager role. You won't be expected to create every piece of content yourself. Your job is to figure out what we should create, why it will work, where it should be distributed, and how it supports the brand's growth. You'll own Azura's organic content strategy across Instagram, TikTok, Pinterest, and YouTube, working closely with our Growth Marketing Manager, Retention Marketer, Content Creator, and Graphic Designer. WHAT YOU'LL OWN CONTENT STRATEGY & PLANNING This is the most important part of the role. * Own Azura's annual, quarterly, and monthly content calendar * Align content with product launches, marketing campaigns, seasonal promotions, and key brand moments * Turn product launches into compelling content stories, not just promotional posts * Work cross-functionally with Growth Marketing, Retention, Creative, and Design to ensure everyone is aligned on upcoming campaigns and launches * Research what customers are searching for, talking about, and engaging with * Identify emerging trends, formats, cultural moments, and content opportunities * Develop content briefs, messaging, storytelling angles, and editorial direction * Create or collaborate on captions, scripts, and blog content when needed * Continuously evaluate what's working and adjust the content strategy accordingly ORGANIC SOCIAL DISTRIBUTION You'll also own the strategy for how content gets distributed organically across: * Instagram * TikTok * Pinterest * YouTube You should understand that one idea doesn't necessarily work the same way everywhere. You'll adapt content to the unique algorithms, formats, audiences, and behaviors of each platform rather than simply reposting the same content everywhere. CREATIVE DIRECTION You'll work closely with our Content Creator to turn strategy into great creative. You'll provide: * AI image briefs * Shot lists * Creative direction * Story concepts * Hooks * Content references * Visual moodboards * Scripts and storytelling frameworks You don't need to personally produce every asset. You need to know what a great asset should look like before someone creates it. WHAT WE'RE LOOKING FOR We're looking for someone who combines content strategy, organic social expertise, creative thinking, and a strong understanding of what makes people stop scrolling. You should have: * Proven experience in organic content strategy, ideally for a consumer, DTC, lifestyle, fashion, beauty, jewelry, or similar brand STRONG UNDERSTANDING OF INSTAGRAM, TIKTOK, PINTEREST, AND YOUTUBE * A deep understanding of how organic content distribution and platform algorithms work * Experience building and managing content calendars * Strong trend and consumer research skills * Excellent understanding of hooks, storytelling, formats, and content psychology * Ability to translate business objectives and product launches into engaging content ideas * Strong creative judgment and the ability to give clear direction to creators and designers * Experience working cross-functionally with marketing and creative teams * A data-informed approach: you should be comfortable looking at content performance and using it to improve the strategy YOU'LL BE A PARTICULARLY STRONG FIT IF... You've ever looked at a brand's Instagram or TikTok and thought: "I know exactly why this isn't working — and I know what they should be posting instead." You naturally think in: Audience → Insight → Idea → Hook → Format → Distribution → Result WHAT THIS ROLE IS NOT This isn't a role where you'll simply: * Schedule posts * Repost content * Write generic captions * Follow a pre-existing content calendar * Wait for someone else to tell you what to create We're looking for someone who can own the thinking behind the content. THE GOAL Make Azura a brand people discover organically, remember, talk about, search for, and share. If you're obsessed with content, understand why certain ideas take off, and can turn that understanding into a repeatable organic growth engine, we'd love to meet you.

What you’ll do

You will own the organic content strategy by aligning customer insights, trends, and product launches to drive brand discovery and growth. You will collaborate with creative teams to develop briefs and storytelling angles while optimizing content for search and social platforms.

Requirements

Candidates must have 3+ years of experience in content or creative strategy within DTC or e-commerce environments. A strong understanding of consumer psychology, SEO fundamentals, and the ability to translate data into creative direction is required.

Listed skills

• Content Planning · Preferred
• Data analysis · Preferred
• Social Media Marketing · Preferred
• Creative Direction · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Content Strategy
• Creative Strategy
• SEO
• Consumer Psychology
• Storytelling
• Social Media Marketing
• Keyword Research
• Brand Marketing
• DTC
• E-commerce
• Content Planning
• Data Analysis
• Creative Direction
• UGC Strategy
• AI Creative Tools
• Trend Analysis
• Google Search Console
• Technical SEO
• Brand Strategy
• Workflow Management
• Pinterest
• TikTok
• SEMrush (Software)
• Social Media Content
• Planning
• Data-Driven Decision Making
• Research
• Ahrefs Site Explorer
• Artificial Intelligence
• Consumer Behaviour
• Content Creation
• Content Management
• Creativity
• Creative Thinking
• Search Engine Optimization
• Marketing
• Scalability
• Psychology
• Organic Search
• Organic Growth
• Storyboarding

Job areas

• Marketing
• Creative & Media
• Data & Analytics
• Strategic Growth Manager
• Search Engine Optimization Specialist
• Advertising and Marketing Professionals
• Search Marketing Strategists
• Market Research Analysts and Marketing Specialists

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