Advertising Specialist - 1 FT

Job summary

Plan, execute, and optimize paid advertising campaigns across traditional and digital channels, managing media buying, audience targeting, campaign delivery, and approved budgets. Analyze performance and recommend improvements while coordinating with internal teams and external partners to support brand awareness, promotions, and customer engagement.

Job details

Reporting to the Manager of Digital Marketing, this position is responsible for planning, executing, and optimizing paid advertising campaigns across traditional and digital media channels to support SIGA's marketing and business objectives. The role manages media planning, buying, campaign delivery, audience targeting, and advertising performance while ensuring effective use of approved advertising budgets. This position collaborates with other functional areas within Marketing & Digital Strategy, casino operations, internal stakeholders, and external media and advertising partners to deliver integrated advertising initiatives that enhance brand awareness, support promotions, and drive customer engagement. RESPONSIBILITIES Developing and executing advertising campaigns across traditional and digital media channels to support organizational objectives and marketing priorities. Managing media buying activities, advertising platforms, vendor relationships, and advertising budgets to maximize reach, effectiveness, and return on investment. Monitoring campaign performance and optimizing advertising delivery through analysis, testing, reporting, and ongoing recommendations. Collaborating with internal stakeholders and external partners to ensure advertising initiatives are coordinated, aligned, and effectively integrated with broader marketing activities. Monitoring industry trends, emerging technologies, media opportunities, and advertising best practices to support continuous improvement and innovation. Participating in other projects and activities as required in support of SIGA's priorities. QUALIFICATIONS Successful completion of a four-year bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field. Industry-recognized certifications in digital advertising or media buying (e.g., Google Ads Certification, Meta Certification) are considered an asset. Two to three years of experience in advertising, media buying, digital advertising, marketing, or a related field. Experience planning and executing paid advertising campaigns across traditional and/or digital media channels. Proficiency with digital advertising, analytics, campaign performance tracking, and reporting tools. Ability to analyze campaign performance data and provide recommendations to improve advertising effectiveness. Experience working with advertising platforms, media vendors, campaign budgets, and performance optimization would be considered an asset. Why SIGA? > SIGA is a First Nation employer of choice in the province, with a focus on > quality of life and an inclusive work environment that embodies a strong sense > of belonging for employees. As a non-profit, 100% of our net income goes back > to our communities. Since our inception more than 30 years ago, SIGA has > returned $1.9 billion back to our beneficiaries. > For the third consecutive year, SIGA is proud to be named a Saskatchewan Top > Employer by Canada’s Top 100 Employers. Now in its 21st year, Saskatchewan’s > Top Employers is a special designation that recognizes employers that lead > their industries in offering exceptional places to work. Work Eligibility? > To be employed with SIGA, you must meet the following criteria: > > * At least 19 years of age > * Ability to obtain and maintain a Gaming Employee Certificate of > Registration from the Saskatchewan Liquor Gaming Authority / Indigenous > Gaming Regulators > * You must be legally entitled to work in Canada Additional Information > We thank all applicants for their interest; however, only those selected for > an interview will be contacted. > For more information regarding this competition, or if you require an > accommodation or support, please contact the Talent Acquisition Team at > talentacquisition@siga.sk.ca > Applicants should note that SIGA does not currently participate in the > Saskatchewan Immigrant Nominee Program (SINP) for this type of position and > will not support a SINP Job Approval. Apply today! > Once employed with SIGA there are many opportunities for learning, growth and > advancement throughout the company. We take great pride in being a preferred > employer and aspire to attract the very best and very brightest to become part > of our family. We look forward to reviewing your application.

What you’ll do

Plan, execute, and optimize paid advertising campaigns across traditional and digital channels, managing media buying, audience targeting, campaign delivery, and approved budgets. Analyze performance and recommend improvements while coordinating with internal teams and external partners to support brand awareness, promotions, and customer engagement.

Requirements

A four-year bachelor's degree in marketing, advertising, business administration, communications, or a related field is required, along with two to three years of relevant experience. Candidates should have experience planning and executing paid campaigns, proficiency with advertising and analytics tools, and the ability to analyze results and recommend improvements; digital advertising or media-buying certifications are an asset.

Listed skills

• Continuous Improvement · Preferred
• analysis · Preferred
• Organization · Preferred
• Attention to detail · Preferred
• Teams · Preferred
• Data analysis · Preferred
• Planning · Preferred
• Reporting · Preferred
• Tracking · Preferred
• Customer · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Advertising Campaign Planning
• Paid Media Buying
• Digital Advertising
• Traditional Media Advertising
• Audience Targeting
• Campaign Optimization
• Advertising Budget Management
• Campaign Performance Analysis
• Analytics and Reporting
• A/B Testing
• Vendor Relationship Management
• Marketing Collaboration
• Media Planning
• Return on Investment Analysis
• Industry Trend Monitoring
• Digital Media Strategy
• Google Ads Certification
• Workplace Inclusivity
• Business Objectives
• Emerging Technologies
• Planning
• Media Buying
• Advertising Campaigns
• Analytics
• Brand Awareness
• Business Administration
• Communication
• Customer Engagement
• Continuous Improvement Process
• Digital Marketing
• Marketing
• Innovation
• Operations
• Return On Investment
• Target Audience
• Reporting Tools

Job areas

• Marketing
• Creative & Media
• Data & Analytics
• Advertising Specialist
• Advertising / Promotions Manager
• Advertising and Public Relations Managers
• Advertising and Promotions Managers

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