National Sales Director - Canada

Job summary

Lead the national sales strategy across Canada to drive growth in volume, share, and distribution. Build senior relationships with retailers, liquor boards, and distributors to execute commercial plans and accelerate innovation.

Job details

Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry. Company/Location Overview Why Sazerac? Innovative and Forward-Thinking: Join a company that values innovation and excellence and is driving the future of the beverage industry. Rich Tradition: Join a team with a strong heritage of craftsmanship and quality, creating memorable experiences for our customers. Collaborative Environment: Work in an inclusive, collaborative atmosphere where your ideas and expertise are valued. Career Growth: Benefit from continuous learning opportunities and career development programs to advance your career. Job Description/Responsibilities This National Director of Sales role leads how Sazerac grows across Canada through strong retailer, distributor, and liquor board partnerships. You’ll own national sales strategy across channels, driving volume, share, and brand contribution in a fast-moving, high-growth environment. This is a highly visible leadership role focused on building distribution, accelerating innovation, and aligning teams around clear commercial priorities. If you know how to lead through complexity, influence at senior levels, and turn strategy into execution, this role offers significant impact and ownership. What You’ll Do • Lead national sales strategy across Canada, driving growth in volume, share, and distribution across channels • Build and influence senior relationships with retailers, liquor boards, distributors, and internal stakeholders to accelerate business results • Develop and execute commercial plans that align teams around clear priorities, KPIs, and growth targets • Drive innovation and new business development, managing opportunities from concept through execution • Use reporting, analytics, and market insights to identify opportunities, manage performance, and guide decision-making Qualifications/Requirements Required: • Bachelor’s degree • 15+ years of sales leadership experience within the Canadian consumable, beverage, or CPG industry • Proven experience managing retailer relationships, distributor networks, and Canadian liquor boards • Demonstrated ability to lead in high-growth environments, influence strategy, and drive results through complexity and ambiguity Preferred: • Experience leading field sales teams and managing indirect sales organizations • Background in budgeting, financial planning, or commercial analysis • Experience launching innovation and managing end-to-end commercialization strategies Culture and Benefits Culture and Benefits: Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here. The annual salary range for this role is $157,581 - $236,372 CAD. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

What you’ll do

Lead the national sales strategy across Canada to drive growth in volume, share, and distribution. Build senior relationships with retailers, liquor boards, and distributors to execute commercial plans and accelerate innovation.

Requirements

Requires a bachelor's degree and over 15 years of sales leadership experience within the Canadian beverage or CPG industry. Must have proven experience managing distributor networks and Canadian liquor boards.

Benefits

• Medical • Dental • Vision • 401k • Paid time off

Listed skills

• collaborative · Preferred
• analysis · Preferred
• Budgeting · Preferred
• Leadership · Preferred
• Teams · Preferred
• Data analysis · Preferred
• Execution · Preferred
• Decision Making · Preferred
• Sales · Preferred
• Development · Preferred
• Time · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales Leadership
• National Sales Strategy
• Retailer Relationship Management
• Distributor Network Management
• Liquor Board Partnerships
• Commercial Planning
• Business Development
• Market Analytics
• KPI Management
• Innovation Management
• Financial Planning
• Commercial Analysis
• Field Sales Leadership
• Indirect Sales Management
• Strategic Execution
• Stakeholder Influence

Job areas

• Sales
• Management & Leadership
• Food & Beverage
• Retail
• Logistics