Regional Sales Manager, Eastern Canada

Job summary

Grow profitable sales across Eastern Canada by developing customer accounts, influencing product specifications, and managing distributor and Sales Agent relationships. Execute regional sales plans, oversee opportunities from qualification through fulfillment, report market intelligence and forecasts, and collaborate across the organization while traveling extensively throughout the territory.

Job details

Location: Remote, Eastern Canada (Quebec, Prince Edward Island, Nova Scotia, New Brunswick, and Newfoundland) Employment Type: Full-Time, Permanent Business Unit: Connection Technology – Shawflex Division Summary The Regional Sales Manager is responsible for driving the growth and profitability of the Shawflex business across Eastern Canada. This role is critical to Mattr's continued success by expanding market presence, influencing product specifications, strengthening channel partnerships, and developing long-term customer relationships. Success in this position is measured through profitable sales growth, strategic account development, effective channel management, and the ability to build strong relationships with customers and key industry stakeholders while collaborating across the organization. Responsibilities Grow profitable sales within the assigned territory by developing relationships with end users, engineering firms, EPCs, contractors, OEMs, distributors, and key decision-makers. Drive product specifications through customer visits, meetings, presentations, and technical selling activities. Develop and execute regional sales plans and channel distribution strategies to achieve growth objectives. Manage assigned customer accounts and sales opportunities from qualification through quotation and order fulfillment. Lead distributor and Sales Agent relationships by providing training, coordinating joint customer activities, and supporting demand-generation initiatives. Collaborate with Inside Sales and internal stakeholders to strengthen customer engagement and ensure successful execution of sales opportunities. Prepare customer quotations in accordance with established approval processes. Gather, analyze, and communicate market intelligence related to industry trends, competitive activity, customer opportunities, and emerging market developments. Maintain accurate customer and opportunity information within the CRM system. Participate in regional and local trade shows, customer events, and industry networking activities. Prepare sales forecasts, market updates, monthly reports, budgets, and sales roadmaps for leadership. Coordinate sales projects, distributor programs, and customer initiatives while influencing stakeholders without direct authority. Ensure compliance with all health, safety, environmental, ethics, and corporate policy requirements. Travel extensively throughout the territory to support customer relationships and business growth. Qualifications College Diploma (3-year program) required; University Degree preferred. Minimum 3 to 5 years of sales and/or marketing experience; 5 to 7 years preferred. Experience within the wire and cable industry or a comparable technical market. Industry experience in electrical, automotive, or electronics sectors. Fluency in both French and English, written and spoken. Demonstrated success in technical selling, end-use specification, channel management, and account development. Experience managing distributors, Sales Agents, and complex customer relationships. Strong knowledge of sales planning, forecasting, budgeting, reporting, and market analysis. Ability to influence engineering firms, contractors, OEMs, procurement teams, and key stakeholders. Experience delivering technical presentations and commercial proposals. Proficiency with CRM systems and business reporting tools. Strong customer-service orientation, relationship-building, negotiation, communication, and organizational skills. Ability to work independently, lead through influence, and collaborate effectively across multiple business functions. Willingness and ability to travel frequently throughout Eastern Canada. Why Join Mattr? Competitive base salary plus attractive incentive bonus plan Pension plan Monthly vehicle allowance plus company-paid fuel expenses Paid vacation Flexible health, dental & vision benefits with HSA rollover Employer-paid Life, AD&D, and Disability insurance 24/7 Employee & Family Assistance Program (EFAP) Wellness and mental health support programs Exclusive discounts through Perkopolis & GoodLife Fitness Remote work flexibility with the opportunity to build and grow a significant sales territory Join an industry-leading organization where your impact directly influences growth, customer success, and market expansion.

What you’ll do

Grow profitable sales across Eastern Canada by developing customer accounts, influencing product specifications, and managing distributor and Sales Agent relationships. Execute regional sales plans, oversee opportunities from qualification through fulfillment, report market intelligence and forecasts, and collaborate across the organization while traveling extensively throughout the territory.

Requirements

A three-year college diploma is required, with a university degree preferred, along with at least 3–5 years of sales or marketing experience; 5–7 years is preferred. Candidates should have technical-market sales experience, fluency in written and spoken French and English, and demonstrated strengths in technical selling, channel and account management, forecasting, reporting, presentations, CRM tools, and frequent regional travel.

Benefits

• Incentive Bonus Plan
• Pension Plan
• Monthly Vehicle Allowance
• Company-Paid Fuel Expenses
• Paid Vacation
• Health Benefits
• Dental Benefits
• Vision Benefits
• Health Spending Account
• Life Insurance
• Accidental Death and Dismemberment Insurance
• Disability Insurance
• Employee and Family Assistance Program
• Wellness and Mental Health Support
• Employee Discounts
• Remote Work Flexibility

Listed skills

• Budgeting · Preferred
• Negotiation · Preferred
• CRM Systems · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Technical Sales
• Sales Planning
• Channel Management
• Account Development
• Distributor Management
• Sales Agent Management
• Customer Relationship Management
• Product Specification
• Sales Forecasting
• Budgeting
• Market Analysis
• Negotiation
• Technical Presentations
• CRM Systems
• French-English Fluency
• Stakeholder Influence

Job areas

• Sales
• Management & Leadership
• Manufacturing
• Customer Service & Support

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