Gestionnaire d'activités de marques

Job summary

The Brand Activation Manager is responsible for developing and executing field marketing and promotional initiatives, including point-of-sale materials, events, and sponsorships. They must collaborate with internal teams and external partners to ensure brand consistency while monitoring market trends and performance.

Job details

Position: Gestionnaire d'activités de marques Location: Laval, Quebec Level: Individual Contributor Hiring Range: 68500 to 85800 Benefits and Perks: At Sleeman Breweries, you’ll have access to benefits that support you today and help you plan for tomorrow: ● Competitive compensation ● RRSP-matching program to help you save for retirement ● A commitment to work-life balance ● Benefits coverage for partners and kids ● Parental leave top-up for primary and secondary caregivers ● Employee product credit ● Tuition reimbursement program for eligible employees ● Employee and family assistance program ● Discount program with access to perks from big brands and local favourites ● Professional development opportunities including mentorship and leadership development If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates. Why Join Sleeman Breweries? What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country. As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec. When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries. Get an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on Instagram Purpose and Impact Description: Relevant(e) de la directrice de l’activation marketing, le/la gestionnaire des activités de marque est responsable du développement et de l’exécution des activités/initiatives de marketing terrain et promotionnelles telles que le matériel au point de vente, les promotions, les événements et les commandites, pour l’ensemble des marques (y compris les partenaires), afin d’assurer l’atteinte des objectifs. Ce poste est offert en mode de travail hybride et le bureau est situé à Laval, QC. Responsabilités Collaborer étroitement avec les responsables nationaux de marque (NBM), les équipes internes, les agences et les fournisseurs afin d’assurer une exécution irréprochable. Planifier et exécuter les activités marketing dans le respect des délais ainsi que des budgets alloués. Assurer la cohérence de l’image de nos marques sur tous les différents matériels promotionnels. Développer des briefs clairs et détaillés pour nos fournisseurs externes. Suivre les tendances du marché, les activités de la concurrence et surveiller activement la performance des marques par une présence continue sur le terrain. Alimenter et maintenir à jour les informations liées aux activités de vente et de marketing (calendrier des activités) en temps opportun. Informer la directrice de l’activation marketing des changements liés à la programmation afin d’assurer une intégration adéquate dans la planification de la demande. Veiller au respect des lois canadiennes en matière de publicité, des normes en vigueur et des règlements des régies des alcools. Recommander et mettre en œuvre des initiatives d’amélioration continue et de réduction des gaspillages (MUDA). Participer à des projets spéciaux et à la gestion d’événements de nos marques. Évaluer la performance et l’efficacité des activités marketing afin de formuler des recommandations concrètes pour les activités futures. Exigences Diplôme d’études postsecondaires en marketing ou dans un domaine d’affaires connexe. Minimum de 2 ans d’expérience en marketing ou en marketing de détail. Expérience dans le secteur des produits de grande consommation (CPG) considérée comme un atout. Excellentes compétences en gestion de projets et en organisation. Excellentes habiletés en communication, tant à l’oral qu’à l’écrit. Capacité à travailler efficacement au sein de plusieurs équipes. Solides compétences informatiques, notamment avec Excel, Word, PowerPoint et Outlook. Bilingue (français et anglais) pour collaborer avec les équipes nationales et le siège social en Ontario. Conditions de travail Déplacements requis environ 10 % du temps. Heures supplémentaires occasionnelles requises en dehors des heures normales de travail. Think you have what we need but your credentials don’t perfectly line up? That’s OK! We know that some job seekers miss opportunities if they think their qualifications don’t fit. If you believe your skills and experience can make a difference here, we encourage you to apply! Our Commitment to Diversity, Equity and Inclusion At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring. We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates. We use AI to support parts of our recruitment process; however, hiring decisions are always made by people and aligned with our commitment to fairness, consistency, and equal opportunity. BETTER BEER. BETTER PEOPLE. GETTING BETTER We thank all candidates for their interest however only those selected to proceed will be contacted.

What you’ll do

The Brand Activation Manager is responsible for developing and executing field marketing and promotional initiatives, including point-of-sale materials, events, and sponsorships. They must collaborate with internal teams and external partners to ensure brand consistency while monitoring market trends and performance.

Requirements

Candidates must have a post-secondary degree in marketing or a related business field and at least two years of experience in marketing or retail marketing. Strong project management, communication, and bilingual skills are required, with CPG industry experience considered an asset.

Benefits

• Competitive compensation
• RRSP-matching program
• Work-life balance
• Benefits coverage for partners and kids
• Parental leave top-up
• Employee product credit
• Tuition reimbursement program
• Employee and family assistance program
• Discount program
• Professional development opportunities

Listed skills

• Project management · Preferred
• Communication · Preferred
• Microsoft Office · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing
• Project management
• Brand activation
• Retail marketing
• Event management
• Budget management
• Communication
• Strategic planning
• Market analysis
• Consumer packaged goods
• Bilingualism
• Microsoft Office
• Relationship management
• Vendor management
• Promotional planning
• Microsoft Excel
• Multilingualism
• Equities
• Leadership Development
• Mentorship
• Microsoft Outlook
• Microsoft PowerPoint

Job areas

• Marketing
• Food & Beverage
• Management & Leadership
• Unclassified
• Brand Marketing Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

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