Marketing Manager

Job summary

The Marketing Manager will lead strategic marketing planning and develop long-term programs aligned with business objectives. They will also partner with sales leaders to advance account-based marketing and support complex B2B sales cycles.

Job details

What if marketing had a seat at the table — and you were helping shape the conversation? This Marketing Manager role offers the opportunity to do exactly that. As marketing continues to evolve into a strategic business partner within the organization, they're looking for an experienced B2B marketer who can connect customer insights, business goals, and marketing initiatives into a clear plan for growth. Smart, Savvy + Associates is partnering with a large, established industrial organization in their search for a Marketing Manager. This newly created role was built in response to the growing complexity of one of the company's largest business units and offers the opportunity to influence both marketing strategy and business outcomes at a significant scale. Working closely with senior stakeholders, you'll help shape go-to-market strategy, identify growth opportunities, and elevate how marketing supports a complex, relationship-driven business. You'll join a collaborative, high-performing team that is increasingly being invited to the strategic table. This is a role for someone who enjoys asking questions, challenging assumptions, and bringing forward new ideas backed by insight and data. If you're energized by turning business objectives into meaningful marketing strategies and want the opportunity to make a visible impact, we'd love to hear from you. What You'll Do Lead strategic marketing planning Develop and own long-term marketing strategies and annual marketing plans aligned with business objectives Build customer-centric marketing programs that support growth across complex B2B sales cycles Conduct market, customer, and competitive research to identify opportunities and inform decision-making Define KPIs and measurement frameworks that demonstrate marketing's contribution to business outcomes Strengthen customer marketing and content strategy Develop customer segmentation, buyer personas, and customer journey frameworks Lead the development of value propositions and messaging strategies Build content roadmaps that support awareness, consideration, purchase, retention, and advocacy Partner with internal subject matter experts to translate technical expertise into compelling customer-facing content Advance account-based marketing and sales enablement Develop targeted account-based marketing strategies for key customer segments Partner closely with sales leaders to support complex, multi-stakeholder buying journeys Strengthen sales enablement materials, proposals, presentations, and supporting content Identify opportunities to improve customer engagement throughout the sales process Build trusted stakeholder relationships Act as a marketing advisor to executive and operational stakeholders Present recommendations, insights, and marketing plans to senior leaders Build credibility through strong communication, business acumen, and strategic thinking Collaborate across marketing, sales, operations, and external partners What You Bring 7+ years of B2B marketing experience, ideally within industrial, mining, construction, engineering, manufacturing, or similarly complex sectors Proven experience developing customer-centric strategic marketing plans Strong background in content strategy, customer marketing, and sales enablement Experience working with executive stakeholders and influencing without authority Understanding of digital marketing channels and how they support business objectives Experience managing significant marketing budgets Strong communication, presentation, and relationship-building skills A proactive, curious, and confident approach to problem-solving Nice to have: Experience with account-based marketing (ABM) Exposure to mining, heavy equipment, construction, energy, or industrial sectors Experience developing buyer personas and customer journey frameworks The Details 💰 $110,000–$115,000 base salary 🏥 Comprehensive flexible benefits from Day 1 💼 RRSP matching program 🏖️ 3 weeks vacation (with flexibility for the right candidate) 📍 Hybrid work environment (3 days in office, 2 days from home) 🚗 Edmonton area location If you're excited by the opportunity to influence strategy, partner with senior leaders, and help shape the future of marketing within a large and evolving organization, we'd love to hear from you. Submit your application through Smart, Savvy + Associates' job board. Every application is reviewed by a human, thoughtfully and with care. About Smart, Savvy + Associates Smart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, and creative roles. Based in Vancouver, BC, we partner with companies across Western Canada to help them hire with clarity and confidence. We believe diverse teams drive stronger results and are committed to equitable and inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process, please let us know.

What you’ll do

The Marketing Manager will lead strategic marketing planning and develop long-term programs aligned with business objectives. They will also partner with sales leaders to advance account-based marketing and support complex B2B sales cycles.

Requirements

Candidates must have 7+ years of B2B marketing experience, preferably within industrial or complex sectors. A strong background in content strategy, customer marketing, and influencing executive stakeholders is required.

Benefits

• Comprehensive flexible benefits
• RRSP matching program
• Vacation

Listed skills

• Stakeholder Management · Preferred
• Data analysis · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Strategic marketing planning
• B2B marketing
• Content strategy
• Customer marketing
• Sales enablement
• Market research
• Competitive research
• KPI measurement
• Customer segmentation
• Buyer personas
• Account-based marketing
• Stakeholder management
• Value proposition development
• Data analysis
• Strategic thinking
• Communication
• Customer Marketing
• Marketing Budgets
• Account-Based Marketing
• Messaging Strategy
• Customer Segmentation
• Influencing Skills
• Go-to-Market Strategy
• Stakeholder Communications
• Building Trust
• Influencing Without Authority
• Business-To-Business (B2B) Marketing
• Business Objectives
• Curiosity
• Advocacy
• Planning
• Sales Enablement
• Buyer Persona
• Research
• Business Marketing
• Business To Business
• Business Acumen
• Decision Making
• Construction Engineering
• Customer Engagement
• Digital Marketing
• Sales
• Marketing
• Marketing Strategies
• Problem Solving
• Key Performance Indicators (KPIs)
• Marketing Communications
• Marketing Management
• Presentations
• Relationship Building

Job areas

• Marketing
• Management & Leadership
• Manufacturing
• Construction
• Energy
• Marketing Manager
• Marketing Manager (General)
• Sales and Marketing Managers
• Marketing Managers

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