Marketing Lead

Company Description Somi AI is focused on rethinking intelligence by building advanced AI solutions that help individuals and organizations make better decisions. The team explores new ways to apply artificial intelligence to real-world problems, with an emphasis on practical, accessible tools. Somi AI values curiosity, experimentation, and responsible innovation in its product development and operations. Team members collaborate in a remote-first environment, using modern technologies and workflows. The company offers opportunities to contribute to emerging AI products and to help shape how intelligence is understood and used in everyday life. Role Description The Marketing Lead is a full-time, remote role responsible for developing and executing Somi AI’s overall marketing strategy. Day-to-day tasks include defining positioning and messaging, leading campaign planning, and coordinating digital marketing initiatives across channels such as email, social media, and content marketing. The role involves conducting market and competitor research, identifying growth opportunities, and collaborating with product, sales, and customer success teams to align marketing efforts. The Marketing Lead will track performance metrics, optimize campaigns based on data, and manage the marketing calendar and budget. This role also includes developing brand assets, supporting sales enablement materials, and ensuring a consistent, engaging brand presence across all touchpoints. Qualifications Strong Communication skills, including clear written and verbal communication and the ability to tailor messaging to different audiences. Demonstrated experience in Market Research, including analyzing customer needs, industry trends, and competitor activities. Background in Marketing Strategy, with experience planning and executing integrated campaigns and growth initiatives. Understanding of Sales processes and collaboration with sales teams to develop marketing materials and support revenue goals. Customer Service mindset, with a focus on building trust, gathering feedback, and improving the customer journey. Experience with digital marketing tools and analytics platforms (e.g., CRM systems, marketing automation, social media management, web analytics). Proven ability to work independently in a remote setting, manage multiple projects, and meet deadlines. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Prior experience in tech or AI-driven products is a plus, as is familiarity with startup or high-growth environments.

The Marketing Lead is responsible for developing and executing the overall marketing strategy, including positioning, messaging, and multi-channel digital campaigns. They will collaborate with product and sales teams to identify growth opportunities and track performance metrics to optimize results.

Candidates should have a bachelor's degree in Marketing, Business, or a related field and demonstrated experience in market research and integrated campaign execution. Proficiency with digital marketing tools and the ability to work independently in a remote setting are required.

• Data analysisPreferred
• CommunicationPreferred
• CRM SystemsPreferred
• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Marketing Strategy
• Market Research
• Digital Marketing
• Positioning And Messaging
• Campaign Planning
• Content Marketing
• Social Media Management
• Email Marketing
• CRM Systems
• Marketing Automation
• Web Analytics
• Sales Enablement
• Brand Development
• Communication
• Project Management
• Data Analysis

• Marketing
• Management & Leadership
• Sales
• Technology
• Software

Minimum education

Bachelor’s degree

Minimum experience

2+ years

Posting language

English

Working hours

40 hours per week

Seniority

Entry level

Application method

Direct apply is available