Social Media Director

Job summary

Lead global social media strategy and oversee channel planning, content, video programming, integrated campaigns, budgets, partners, and cross-functional initiatives. Use audience insights and performance analytics to optimize results, report to executives, develop advocacy and creator programs, support executive thought leadership, and guide communications during sensitive events.

Job details

Director, Social Media Location: Canada (Remote) Industry: IT Services and IT Consulting Work Setting: Remote Are you passionate about shaping social media strategy, building engaged communities, and creating impactful digital storytelling that drives brand awareness and business growth? Join a dynamic marketing organization where you'll lead global social media initiatives, oversee content and channel strategy, and leverage data-driven insights to strengthen brand presence, audience engagement, and business outcomes across digital platforms. Key Responsibilities Lead and execute a comprehensive global social media strategy aligned with marketing, brand, product, and business objectives. Own the performance, growth, and impact of the social media function, ensuring measurable contributions to organizational goals. Develop channel strategies, editorial calendars, and audience-focused content plans across major social media platforms. Drive video content strategy, including long-form and short-form programming, content optimization, audience growth, and engagement initiatives. Partner with marketing teams to align organic and paid social programs, messaging, audience targeting, and campaign performance analysis. Create integrated campaigns that support brand awareness, product promotion, talent acquisition, community engagement, and customer advocacy. Maintain a consistent and compelling brand voice across all social channels and audience segments. Manage social media budgets, tools, platforms, agency relationships, and external creative partners. Collaborate with cross-functional teams including marketing, communications, product, sales, talent acquisition, customer success, and executive leadership. Utilize social listening, audience insights, competitive intelligence, and performance analytics to optimize strategies and content effectiveness. Establish measurement frameworks, KPIs, dashboards, and executive reporting processes to evaluate social media performance. Develop and manage creator, influencer, advocacy, and community engagement programs. Lead employee advocacy initiatives by enabling teams to amplify brand messaging and increase audience reach. Support executive thought leadership and social presence through strategic content planning and stakeholder engagement. Incorporate AI-powered tools and emerging technologies to improve content creation, workflow efficiency, and audience engagement. Guide communication strategies during sensitive situations and rapidly evolving events. Required Qualifications 10+ years of experience in social media, digital marketing, communications, or related fields. Minimum 5 years of leadership experience managing social media strategy for a global or enterprise-scale brand. Proven experience owning and managing a social media function, including strategy, budgets, tools, resources, and performance outcomes. Demonstrated success leading teams, agencies, vendors, and cross-functional programs. Deep expertise in social media platform strategy, audience development, and content optimization. Experience developing and scaling video-first social media programs and content ecosystems. Strong understanding of organic and paid social media integration, audience targeting, and performance measurement. Excellent editorial judgment and ability to simplify complex topics into engaging, audience-focused content. Experience developing social media measurement frameworks and presenting performance insights to executive stakeholders. Strong stakeholder management, communication, and influencing skills. Preferred Qualifications Experience building and scaling employee advocacy, creator, influencer, or brand ambassador programs. Expertise with social media management, social listening, advocacy, and analytics platforms. Experience managing social programs across multiple regions, markets, languages, and cultural audiences. Familiarity with AI-powered marketing tools, content creation technologies, and workflow automation. Experience supporting executive communications, thought leadership, and personal brand development. Knowledge of community engagement strategies and industry influencer ecosystems. Strong understanding of emerging social media trends, content formats, and digital audience behaviors.

What you’ll do

Lead global social media strategy and oversee channel planning, content, video programming, integrated campaigns, budgets, partners, and cross-functional initiatives. Use audience insights and performance analytics to optimize results, report to executives, develop advocacy and creator programs, support executive thought leadership, and guide communications during sensitive events.

Requirements

Requires 10+ years of relevant experience, including at least five years leading social media strategy for a global or enterprise-scale brand, with ownership of the function and its performance. Candidates should bring expertise in platform strategy, video-first content, organic and paid social integration, measurement, team and stakeholder leadership, and executive reporting.

Listed skills

• Campaign Management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Global Social Media Strategy
• Social Media Leadership
• Content Strategy
• Video Content Strategy
• Organic and Paid Social Media
• Campaign Management
• Brand Voice Management
• Budget Management
• Cross-Functional Collaboration
• Social Listening
• Audience Insights
• Performance Analytics
• KPI and Dashboard Development
• Influencer and Creator Programs
• Employee Advocacy
• Executive Thought Leadership

Job areas

• Marketing
• Management & Leadership
• Creative & Media
• Data & Analytics

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